How big is RIFT
? Big enough to attract one of China's heavyweight MMO houses, apparently. Trion
has announced a partnership with publishing giant Shanda
that will bring RIFT
to the Chinese gaming market, and CEO Lars Buttler
that expanding the game's global reach is only the beginning.
"We do a lot right, but we think there's so much to learn from Asia, and a company like Shanda that has been in the market so long, and has innovated in so many ways, is a great partner to work with and learn from," Buttler says.
Trion is flexing its muscles -- and broadening its horizons -- on the strength of a banner year
that included a hefty influx of investment capital as well as RIFT's
$100 million revenue windfall. Trion is also developing an MMORTS called End of Nations
and an MMO shooter called Defiance
. Additionally, the firm is fleshing out its Red Door program, which will outsource its development platform and distribution channels to third-parties.