While hopeful fans clung to possible news that Funcom had confirmed an April 24th launch date, the studio has issued a statement saying that this was "an internal production date" that was mentioned at a recent press event, and doesn't necessarily reflect the actual release date for the title:
Funcom has become aware of postings in various media stating that commercial launch of the online game The Secret World has been set to 24 April 2012. This date was communicated at a press event in the Funcom offices in Oslo today -- as an internal production date.The studio recently wrapped up a week dedicated to the Illuminati faction and revealed one of the game's spooky settings, Blue Mountain.
Funcom has previously announced the launch month for the game to be April 2012 and wants to stress that there is currently no change or update on the expected time for commercial launch of The Secret World. The company will announce the release date at a later stage through a stock notice and a formal press release when the date has been set.