Following the community uproar over the selling of premium armor with stats in the Lord of the Rings Online store, Turbine has posted an official response to the matter in the form of a Q&A post on the forums.
Community Manager Sapience says that Turbine is "very aware of the controversy" and wanted to address specific points of concern. According to the post, Turbine said it never intended to promise that it would abstain from selling statted gear to give low-level players a boost, but the studio promised that this would not happen with endgame armor. The company admits to being "too generous" with the stats in question, and may adjust the item's power levels or possibly remove them from the store after further observation.
The studio took the opportunity to clarify its "convenience not advantage" stance. "Anything that's compulsory to be competitive in ranked play or achieves something by degrading another player's experience. We have not and will not make that part of our F2P offering," Sapience writes.
He concludes by promising more transparency going forward: "We'll take this as a sign that we need to do a better job in clear and open communication. In the future we will take more time to explain why -- not just what we're doing."
Massively previously reached out to Turbine for an interview on the subject but the studio declined to participate.
[Thanks to Whitewolf for the tip!]
Reader Comments (33)
Posted: Jan 25th 2012 8:34AM whateveryousay said
This reminds me of that "offer wall" scandal that popped up a few years ago. Their response is almost the same as well.
Posted: Jan 25th 2012 9:35AM whateveryousay said
I see your point, I really do. Maybe it's just because I'm a cynical person, but their response of "next time we will take more time to explain ourselves" basically translates to, "It's too bad you're all too stupid to understand what we were trying to do here. Next time we'll use smaller words."
That's just the way I see it and I understand that I am probably taking too much from it all, but i'll take silence over condescension any day.
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That's just the way I see it and I understand that I am probably taking too much from it all, but i'll take silence over condescension any day.
Posted: Jan 25th 2012 12:56PM jmerriex said
@whateveryousay I think that is exactly what they are saying because people have been too dumb to understand what they were saying. You (as a developer) cannot really say anything anymore because every idiot and their friends thinks that any post is a contractual agreement that lasts until the world ends - regardless of how the actual landscape may change.
Having been in their shoes I can definitely understand we're they are coming from. In general, people (players) need to take a chill pill. The reason more is not said is because every time something is said, it becomes law - even if it wasn't intended to be such.
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Having been in their shoes I can definitely understand we're they are coming from. In general, people (players) need to take a chill pill. The reason more is not said is because every time something is said, it becomes law - even if it wasn't intended to be such.
Posted: Jan 25th 2012 1:39PM Lenn said
@jmerriex A game is nothing without its players. Nothing. Treat them like crap, and then not take them seriously when they voice concern about that treatment, and you're signing your own death warrant as a company.
Players need to take a chill pill? Yeah. sure. Lots of times that's good advice. But developers (and their forum appendages the mods) need to take a few themselves. Start treating your players like they mean something to you and not simply as the faceless masses that happen to put your bread on your table.
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Players need to take a chill pill? Yeah. sure. Lots of times that's good advice. But developers (and their forum appendages the mods) need to take a few themselves. Start treating your players like they mean something to you and not simply as the faceless masses that happen to put your bread on your table.
Posted: Jan 25th 2012 8:41AM Tanek said
"We'll take this as a sign that we need to do a better job in clear and open communication."
If this actually happens, the whole Store armour kerfuffle will have been worth it. Turbine is still a very good company, but their communication to the players has been poor over the past couple of years. I would like to see them get back to a point where they build trust through their actions rather than erode it.
If this actually happens, the whole Store armour kerfuffle will have been worth it. Turbine is still a very good company, but their communication to the players has been poor over the past couple of years. I would like to see them get back to a point where they build trust through their actions rather than erode it.
Posted: Jan 25th 2012 8:41AM (Unverified) said
"Turbine said it never intended to promise that it would abstain from selling statted gear to give low-level players a boost, but the studio promised that this would not happen with endgame armor. "
LOL- We'll see
LOL- We'll see
Posted: Jan 25th 2012 8:42AM Pyrii said
lol, I've seen this before "We won't do x" and later they do it they say "We're sorry we didn't contaminate properly that'd we only do x if y happened". And thus begins the slippery slope.
I wonder if anyone can find any statements from Turbine where they say they stand behind their original statement.
I wonder if anyone can find any statements from Turbine where they say they stand behind their original statement.
Posted: Jan 25th 2012 8:43AM SwarlesBarkley said
Hate to see a once trustworthy company lose its reputation so fast, but it happens... It will take a while and some work from Turbine to get that back. Once its lost, its hard to get back. I still think their explanation is weak and they may not have offered end game advantage, but they still went back on their word about selling stat gear that would offer advantage. It might not offer end game advantage, but it still offers early levelers an advantage, but more importantly it offers a HUGE disadvantage to crafters.
A post that stated, "Hey we tried to up the ante on our greed and its been a nasty controversy that we honestly did not think would happen to this degree. We tried it, it back-fired we will be removing it. We will be more transparent in the future when possible."
Lowering the stats is not fair to anyone who bought the gear and that creates its own issues. I still wonder how much time will go into this issue and take away from Turbines proclamation that 2012 will be the most content they ever put out.. Or wait... Was that also misquoted?
A post that stated, "Hey we tried to up the ante on our greed and its been a nasty controversy that we honestly did not think would happen to this degree. We tried it, it back-fired we will be removing it. We will be more transparent in the future when possible."
Lowering the stats is not fair to anyone who bought the gear and that creates its own issues. I still wonder how much time will go into this issue and take away from Turbines proclamation that 2012 will be the most content they ever put out.. Or wait... Was that also misquoted?
Posted: Jan 25th 2012 9:05AM pcgneurotic said
@SwarlesBarkley
I doubt that a decade+ of "trust" and one of the best reputations in the MMOG biz have been "lost so fast" over a few lousy pieces of armour. Most commenters on this subject agree that it's a glancing blow rather than a fatality move. You might be thinking of CCP's Monoclegate extravaganza. ;)
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I doubt that a decade+ of "trust" and one of the best reputations in the MMOG biz have been "lost so fast" over a few lousy pieces of armour. Most commenters on this subject agree that it's a glancing blow rather than a fatality move. You might be thinking of CCP's Monoclegate extravaganza. ;)
Posted: Jan 25th 2012 9:09AM Tanek said
@SwarlesBarkley
"Lowering the stats is not fair to anyone who bought the gear and that creates its own issues."
If they do something like this, they have to act quickly and carefully. They need to a) grandfather in the current items or offer full refunds (I don't see the refunds happening) b) remove the current pieces and add new pieces with adjusted stats and c) make sure the adjusted pieces are priced proportional to the old pieces.
Even if they do all that, there will be issues, but whatever happens they really have to stick to good communication throughout.
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"Lowering the stats is not fair to anyone who bought the gear and that creates its own issues."
If they do something like this, they have to act quickly and carefully. They need to a) grandfather in the current items or offer full refunds (I don't see the refunds happening) b) remove the current pieces and add new pieces with adjusted stats and c) make sure the adjusted pieces are priced proportional to the old pieces.
Even if they do all that, there will be issues, but whatever happens they really have to stick to good communication throughout.
Posted: Jan 25th 2012 8:51AM Mister Eee said
I applaud Turbine for taking this step of explaining the situation, and opening up their communication with the community. I would encourage them to continue with such communication, and to work at building trust with the player community.
Posted: Jan 25th 2012 8:56AM Gaugamela said
"Anything that's compulsory to be competitive in ranked play or achieves something by degrading another player's experience. We have not and will not make that part of our F2P offering,"
I don't see how that excludes selling gear that is relevant in PvE. Basically with this statement they open up the doors to sell gear in the store if it's not compulsory - just make an in-game item with the same stats but impossible to get and they can keep the item on the item shop.
This is bulssh*t and Turbine has jumped the shark. A shame since they were the second studio with the best reputation in the MMO industry after Trion.
I don't see how that excludes selling gear that is relevant in PvE. Basically with this statement they open up the doors to sell gear in the store if it's not compulsory - just make an in-game item with the same stats but impossible to get and they can keep the item on the item shop.
This is bulssh*t and Turbine has jumped the shark. A shame since they were the second studio with the best reputation in the MMO industry after Trion.
Posted: Jan 25th 2012 9:47AM scrubmonkey said
@Gaugamela
Interestingly enough, that statement flies directly in the face of the store only morale/power pots, store only relics, relic removal scrolls, stat tomes, and creep skills in the store.
They are still lying.
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Interestingly enough, that statement flies directly in the face of the store only morale/power pots, store only relics, relic removal scrolls, stat tomes, and creep skills in the store.
They are still lying.
Posted: Jan 26th 2012 9:12AM pancho72 said
@Gaugamela
As someone on the Lotro forums pointed out, that statement is so subjective it makes no sense.
For me having a cash shop with items that influences gameplay, by itself degrades my experience.
If a F2P MMO sells access to payment only servers I might actually pay for a service like that. An MMO that sells convenience or advantage will never see a dime from me, because it is the exact opposite I'm looking for. Unfortunately there are very few pay-to-play games left.
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As someone on the Lotro forums pointed out, that statement is so subjective it makes no sense.
For me having a cash shop with items that influences gameplay, by itself degrades my experience.
If a F2P MMO sells access to payment only servers I might actually pay for a service like that. An MMO that sells convenience or advantage will never see a dime from me, because it is the exact opposite I'm looking for. Unfortunately there are very few pay-to-play games left.
Posted: Jan 25th 2012 9:00AM SwarlesBarkley said
What they meant to say was:
"Sorry, we did not mean to p!ss off customers. We did mean to continue pushing the boundaries of what we could get away with vs what we originally stated."
-end quote
"Sorry, we did not mean to p!ss off customers. We did mean to continue pushing the boundaries of what we could get away with vs what we originally stated."
-end quote
Posted: Jan 25th 2012 9:00AM dudes said
Not good news if they feel they have to explain themselves which may reveal how badly player retention has turned out after being lulled in.
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