It seems like everyone is obsessed with the exact amount of money EA spent creating its most expensive title ever, but the Los Angeles Times may have a final number to end the discussion: Apparently, Star Wars: The Old Republic cost $200 million. Other interesting details from the Times' investigation into what it calls a "galactic gamble" include the fact that it was made by 800 people on four continents with an additional 1,000 voice actors (doing three languages) handling 4,000 characters.
The project was such a massive undertaking that BioWare co-founder Greg Zeschuk likened it to "teaching elephants to do ballet." One of the interesting details of this behind-the-scenes expose is that BioWare said that certain movies and TV miniseries influenced class storylines, such as Big Trouble in Little China for the Smuggler and Band of Brothers for the Trooper.
There's also some good news following yesterday's word of EA's stock hit. MarketWatch reports that several brokers have defended the title, resulting in a 2% bounce back in EA's stock. As part of that, a Pacific Crest analyst raised his predictions of quarter sales for SWTOR from 1.5 to 2.2 million, with 800,000 subscribers. Another analyst claims that over two million units of SWTOR have been sold since launch with an expectation that 75% to 90% of players will stay on as paid subscribers following the first free month.
Reader Comments (128)
Posted: Jan 20th 2012 4:02PM (Unverified) said
I can just imagine how much of that budget the voiceactor's alone took up.
Posted: Jan 20th 2012 4:57PM (Unverified) said
@(Unverified)
You'd be surprised. They get paid very little most of the time unless they are recognizable talent. In some cases the voice actor gets paid per word.
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You'd be surprised. They get paid very little most of the time unless they are recognizable talent. In some cases the voice actor gets paid per word.
Posted: Jan 21st 2012 6:34PM commonperson said
@(Unverified) It does have Nolan North on the cast and FemShep but that's also a big reason why SAG have been trying to fold voice actors in to their guild and why the game industry fights it. SAG has crazy contract requirements.
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Posted: Jan 20th 2012 4:05PM (Unverified) said
Hard to believe.
Posted: Jan 20th 2012 4:09PM LA1111 said
There is just no way that they will be able to produce the kind of high-quality content (w/ voice acting) fast enough to keep everyone happy. I think the story and voices are great, but they also hamstring their development team. Good luck, Bioware...or should I say 'May the Force be with you'
Posted: Jan 20th 2012 5:01PM smartstep said
@LA1111
Even without VO it is impossible to produce enough story / quest content to make most of playerbase happy. Not with current quest design / xp speed / etc where players can blow dozens of quests in matter of few hours.
With VO it is even harder.
Besides I hope not much player were naive enough that end-game won't be based on running instances over and over and not much else.
C'mon it is very themeparkisch themepark after all.
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Even without VO it is impossible to produce enough story / quest content to make most of playerbase happy. Not with current quest design / xp speed / etc where players can blow dozens of quests in matter of few hours.
With VO it is even harder.
Besides I hope not much player were naive enough that end-game won't be based on running instances over and over and not much else.
C'mon it is very themeparkisch themepark after all.
Posted: Jan 20th 2012 6:35PM Celtar said
@LA1111
Agreed. 200 million? Wow what a wasteful use of money to achieve a goal that they only achieved in a rather half assed way.
Also I'll note that they actually are at a 1% loss then since they took a 3% dive. End of the week they recover 2%, which translates still to a loss for the week.
Personally if I was an investor and had played the game and seen how buggy it was, and how many facets of foundation, common mmorpg game mechanics were missing at launch. I'd be nervous.
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Agreed. 200 million? Wow what a wasteful use of money to achieve a goal that they only achieved in a rather half assed way.
Also I'll note that they actually are at a 1% loss then since they took a 3% dive. End of the week they recover 2%, which translates still to a loss for the week.
Personally if I was an investor and had played the game and seen how buggy it was, and how many facets of foundation, common mmorpg game mechanics were missing at launch. I'd be nervous.
Posted: Jan 21st 2012 1:53PM (Unverified) said
@LA1111 It's funny that MMO industry has this idea that every MMO produced has to last for 10 years or it's a failure, from a purely business standpoint if Bioware can turn a profit from TOR then it is a success, if players get a few good months out of it even more so. Although I don't think TOR was created with such a mindset but still.
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Posted: Jan 21st 2012 4:33PM EMH said
@LA1111
From what I've heard from the Dev team, they apparently already have the script written out for future expansions, and have all of the voice actors on a long contract. They don't seem to be that worried about it, so we'll have to see how they handle it.
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From what I've heard from the Dev team, they apparently already have the script written out for future expansions, and have all of the voice actors on a long contract. They don't seem to be that worried about it, so we'll have to see how they handle it.
Posted: Jan 20th 2012 4:09PM kalipou134 said
I think you should make an article on the current bugs patch 1.1 brought about, like the screen flickering one to raise some awareness and hopefully have someone at Bioware see it.
That bug is dangerous for epileptic people and causes mild headache to migraines to others.
That bug is dangerous for epileptic people and causes mild headache to migraines to others.
Posted: Jan 20th 2012 4:57PM (Unverified) said
@kalipou134
That was fixed with last nights hotfix.
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That was fixed with last nights hotfix.
Posted: Jan 21st 2012 12:40AM kalipou134 said
@(Unverified)
What you're referring to is the loadscreen bug, its a totally different bug.
Reply
What you're referring to is the loadscreen bug, its a totally different bug.
Posted: Jan 20th 2012 4:09PM (Unverified) said
Good news for SWTOR? Hmm, wonder how the anti-SWTOR trolls will spin this story into some portend of doom...God know's they will.
Posted: Jan 21st 2012 4:53AM (Unverified) said
@(Unverified)
Its not a portent of doom, but I am left wondering where all that money went as other MMOs are developed for a fraction of that and are of much higher quality.
Hopefully some of that money is put aside for bug fixes because its going to take a shitload to get the game up to a decent standard.
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Its not a portent of doom, but I am left wondering where all that money went as other MMOs are developed for a fraction of that and are of much higher quality.
Hopefully some of that money is put aside for bug fixes because its going to take a shitload to get the game up to a decent standard.
Posted: Jan 20th 2012 4:11PM Warsyde said
Good info, and that one analyst was only off by $300 million in his estimate! :P
I think a retention rate of 75 to 90% is overly optimistic though. Not because there's anything really wrong with the game, just I don't think MMOs ever retain numbers like that. Maybe WoW did (dunno), but not in general.
I think a retention rate of 75 to 90% is overly optimistic though. Not because there's anything really wrong with the game, just I don't think MMOs ever retain numbers like that. Maybe WoW did (dunno), but not in general.
Posted: Jan 20th 2012 4:17PM (Unverified) said
@Warsyde 75-90% retention is ridiculous - there is no way in hell that will happen, regardless of the quality of the game.
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