Just when we thought every game development firm on the planet had jumped on the free-to-play bandwagon, along comes Namco-Bandai and executive Olivier Comte.
The senior vice president recently spoke at the Cloud Gaming Europe conference, and he had some pretty harsh words for the industry's new business model darling. "Free-to-play games can't be high quality," Comte said. "The business model for smaller, easier titles is making an expectation to consumers that is whittling away at AAA development."
He went on to stress that larger companies have to think long-term, and he opined that the proliferation of cheap games is going to be problematic for the industry if the trend continues.
Reader Comments (53)
Posted: Jan 19th 2012 12:07PM Amlin said
Dayum this site is starting to feel more and more like the tabloids with these kind of headlines.
Posted: Jan 19th 2012 12:09PM (Unverified) said
I'm sorry? Tripple A MMOs like, swtor...with the ability delay, the fps issues, the boring questing, the instancing, the screwup to pvp with the first patch, the list of bugs to numerous to recount here, the non-balanced mirror classes, the lack fo server forums...
Whats that sub fee paying for again?
Also, I think you may want to speak to Arenanet about that. They appear to think differently and also appear, based on what we've seen, to be the ONLY MMO developer actually innovating at all.
Whats that sub fee paying for again?
Also, I think you may want to speak to Arenanet about that. They appear to think differently and also appear, based on what we've seen, to be the ONLY MMO developer actually innovating at all.
Posted: Jan 19th 2012 12:17PM (Unverified) said
@Ehra
As this is Massively... I assumed we were talking in the context of MMOs.
And yes, you do pay for GW2, but its not a sub based game. Sure thats not 100% free to play, but in the context of tripple A MMOS its as close as you get.
Reply
As this is Massively... I assumed we were talking in the context of MMOs.
And yes, you do pay for GW2, but its not a sub based game. Sure thats not 100% free to play, but in the context of tripple A MMOS its as close as you get.
Posted: Jan 19th 2012 1:12PM Irem said
@(Unverified)
Ehra's right. It sounds like a nitpick but it's not--a buy-to-pay game like GW1 & 2 makes their money primarily off the box price, with extra revenue from the cash shop. An F2P game has to make money primarily in the cash shop. That makes a difference in terms of design and I gather the reason the B2P model isn't more popular with developers (despite making ANet quite a bit of money) is that it requires a bigger initial investment. You really have to make something that's good enough to stand up to the price of a singleplayer game to justify asking people to pay up front.
Reply
Ehra's right. It sounds like a nitpick but it's not--a buy-to-pay game like GW1 & 2 makes their money primarily off the box price, with extra revenue from the cash shop. An F2P game has to make money primarily in the cash shop. That makes a difference in terms of design and I gather the reason the B2P model isn't more popular with developers (despite making ANet quite a bit of money) is that it requires a bigger initial investment. You really have to make something that's good enough to stand up to the price of a singleplayer game to justify asking people to pay up front.
Posted: Jan 19th 2012 12:11PM slash beast said
LOL
League of Legends anybody?
League of Legends anybody?
Posted: Jan 19th 2012 12:25PM (Unverified) said
@slash beast
Not to mention world of tanks and all its coming associated games.
Reply
Not to mention world of tanks and all its coming associated games.
Posted: Jan 19th 2012 12:29PM slash beast said
@Furdinand League of Legends is a triple A free to play game.
Reply
Posted: Jan 19th 2012 1:43PM Sorithal said
@slash beast
League of Legends isn't an MMO, and it's small enough to where it would be stupid to charge a subscription fee (unless it was a one time payment maybe) to it.
Especially since LoL is just based off of a Warcraft 3 map that is... I'd guess 8+ years old.
Reply
League of Legends isn't an MMO, and it's small enough to where it would be stupid to charge a subscription fee (unless it was a one time payment maybe) to it.
Especially since LoL is just based off of a Warcraft 3 map that is... I'd guess 8+ years old.
Posted: Jan 19th 2012 2:50PM CoffeeMug said
@Furdinand Exactly. I mean it's not like they have two different game modes, constantly-updated art, massive presence in the eSports world like most great MMOs, and new characters to play every two weeks.
Wait a tick....
For a game that's got the playerbase numbers to rival WoW, calling it "not an MMO" is simply pedantic. They even implemented kill-stealing. What more do you want? To be in an instance with more than five people?
Are you listening to yourself?
Reply
Wait a tick....
For a game that's got the playerbase numbers to rival WoW, calling it "not an MMO" is simply pedantic. They even implemented kill-stealing. What more do you want? To be in an instance with more than five people?
Are you listening to yourself?
Posted: Jan 19th 2012 4:44PM slash beast said
@Furdinand You're entitled to your opinion. Just as I am mine.
Reply
Posted: Jan 19th 2012 12:12PM Keen and Graev said
There is some wiggle room for subjectivity in this context, but I agree with the general statement. I've been saying it for years.
I also agree that cheap games, namely F2P games, will lead the industry to a problematic future.
I also agree that cheap games, namely F2P games, will lead the industry to a problematic future.
Posted: Jan 19th 2012 12:41PM Macabre 13 said
@cozmic0
I absolutely love LoL and have played it virtually daily for the last year, but it's not even remotely close to what I would consider a "AAA" title... What makes LoL so amazing though, is the AAA studio behind it, Riot Games (best game company on the planet atm, bar none, and by a longshot).
Don't get me wrong, it's ridiculously addicting and highly competitive, which I love, but there's no doubt that it's a "simple" game in terms of scope and depth (from a production perspective).
In other words, it's the exception to the rule. I consider it to be the poster boy for "cheap games done right." Whereas the vast majority, and what Comte is clearly addressing, is the other 99% of "cheap games done cheap," which I wholeheartedly agree with.
Reply
I absolutely love LoL and have played it virtually daily for the last year, but it's not even remotely close to what I would consider a "AAA" title... What makes LoL so amazing though, is the AAA studio behind it, Riot Games (best game company on the planet atm, bar none, and by a longshot).
Don't get me wrong, it's ridiculously addicting and highly competitive, which I love, but there's no doubt that it's a "simple" game in terms of scope and depth (from a production perspective).
In other words, it's the exception to the rule. I consider it to be the poster boy for "cheap games done right." Whereas the vast majority, and what Comte is clearly addressing, is the other 99% of "cheap games done cheap," which I wholeheartedly agree with.
Posted: Jan 19th 2012 12:45PM ImperialPanda said
@Keen and Graev
You're looking backwards.
For most of recent history, yes F2P games have been small games. Because it was an untested format so people aren't willing to invest. Because the idea of giving players the option of not paying sounds ludicrous when you first hear it.
But now there is precedence already. F2P (or a hybrid microtransaction model) has already PROVED itself to be vastly more profitable than a strictly monthly subscription model.
And that's the only thing investors care about.
A $100m project has the same chance of getting funding regardless of whether it's microtransaction or purely monthly sub.
Reply
You're looking backwards.
For most of recent history, yes F2P games have been small games. Because it was an untested format so people aren't willing to invest. Because the idea of giving players the option of not paying sounds ludicrous when you first hear it.
But now there is precedence already. F2P (or a hybrid microtransaction model) has already PROVED itself to be vastly more profitable than a strictly monthly subscription model.
And that's the only thing investors care about.
A $100m project has the same chance of getting funding regardless of whether it's microtransaction or purely monthly sub.










