newest hire is none other than David Reid
, formerly of Trion Worlds
. Reid steps into the role of chief marketing officer for DUST 514
, and Gamasutra reports that he'll also shape the publicity strategy for CCP's upcoming World of Darkness
Reid helped launch Trion's RIFT
MMO in 2011, and was instrumental in the development of its "we're not in Azeroth anymore" campaign. "We had a great launch with RIFT
and I have nothing bad to say about it," Reid explains. "But I have kept my eye on CCP for a very long time."