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SWTOR UK sales take a dive

by Jef Reahard on Jan 3rd 2012 5:00PM

Sci-fi, Business models, MMO industry, New titles, News items, Star Wars: The Old Republic

167

Star Wars: The Old Republic - Coruscant hangar

Just when you thought we couldn't have any more Star Wars: The Old Republic articles (because three out of 15 per day is a lot, amirite?), here's one more for your reading pleasure.

MMOCrunch has sussed out what appears to be a decent-sized drop in TOR's UK sales numbers. According to Chart-Track, BioWare's new MMO fell from the number 10 spot to number 38 in its second week on the market. MMOCrunch speculates that the drop-off in post-holiday shopping is the primary culprit, and we've also yet to see a true advertising blitz like we've seen for games like RIFT and World of Warcraft.

What do you think, Massively folk? Is trouble brewing in a galaxy far, far away, or is it far too early to tell?

Via: MMOCrunch
Source: Chart Track
More coverage: Official site

Tags: bioware, ea-bioware, Electronic-Arts, mmo-industry, sales, sales-performance, sci-fi, speculation, star-wars-mmo, star-wars-the-old-republic, swtor, the-old-republic, tor, uk, uk-sales

Reader Comments (167)

I would imagine that many gamers buy games digitally now.

@The Grand Angus unless there was a super sale I doubt it. There every few gamers that like Digital copies of games. There are even less people willing to download 27Gb of files. Anyways UK isn't that big of a country so it could mean nothing.

@silver001

it does mean nothing.

@(Unverified) because you obviously know right?

@silver001

Exactly, not everyone has fat pipe broadband here, I'm on about 3mbs download speed - so 27 gb? - furgeddaboutit !!!.

The real reason I haven't bought it and subbed yet though is not to waste my inclusive free month waiting on a server queue. I'm also not overly impressed with the first load of patch notes and I'm also waiting for some semblance of sandbox at the end of the rollercoaster tracks. Otherwise its going to be a pretty short sub when i reach the end of the class's story and find there is noting else to do.

@SiML you might not know this but there are some people that have bandwidth caps. And there are others that just hate digital copy.

@SiML

You will be waiting a long time. There is nothing "sandboxy" about this game.

@silver001 I live in Australia with atrocious download caps and speeds. I still prefer digital.

@SiML
Good call man. I was gonna wait my usual 3-6 months before getting caught up in the hype machine. Now I'm stuck in a game where gathering is bugged, the economy is where? pvp for lowbies is a sad joke...I could go on.

If Bioware gets on the stick this game might be functional by April. here's hoping.

@SiML

Sounds like you like single player games because you can always get a guild and run some PvP either in warzones or world. Same excuse I saw people have with RIFT too. MMOs are not get to 50 and then quit. There is always something to do.

@silver001 You'll have to download 20GB+ worth of files even if you do buy a boxed copy. DVDs are limited to 8GB of storage.

Obligatory "game is going to tank because of bad pvp, WoW-clone, end-game content, needz moar sandbox, f2p by end of the year, etc. etc."

@MarkLIVE Did she know the difference between you're and your?

@DeadlyAccurate ZING! We have a winner.

@rebelyankee

Glad we got that out of the way.

Preorders counted at launch vs continual sales. To be expected.

@gildhur
This. The fact this is "news" is beyond silly.

@gildhur

It has sold significantly less at retail than I would've expected from the biggest MMO launch ever.

Maybe the UK just isn't a big market for it, but... think of the worst selling game of last year and I'll bet it sold more than SWTOR did in the UK.

@gildhur
Yep. TOR put too much emphasis on pre-orders, with exclusive bonuses and the first-come-first-served early access.

My guess is that most players that would consider purchasing it at launch, or shortly after, have already gotten it.

@KvanCetre I'm not surprised it's news. Look at the comments for any non-SWTOR post here right now, the be-all, end-all Guild Wars 2 included. Nothing is generating the talk that this game is right now. If Daniel Erickson poops, it will make news right now.

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SWTOR UK sales take a dive

Reader Comments (167)

Posted: Jan 3rd 2012 5:04PM The Grand Nagus said

Posted: Jan 3rd 2012 5:33PM silver001 said

Posted: Jan 3rd 2012 5:41PM (Unverified) said

Posted: Jan 3rd 2012 6:31PM silver001 said

Posted: Jan 3rd 2012 6:31PM SiML said

Posted: Jan 3rd 2012 7:37PM silver001 said

Posted: Jan 3rd 2012 7:46PM (Unverified) said

Posted: Jan 3rd 2012 9:37PM HitechLolife said

Posted: Jan 3rd 2012 11:52PM jimr9999us said

Posted: Jan 4th 2012 10:18AM (Unverified) said

Posted: Jan 9th 2012 10:29AM (Unverified) said

Posted: Jan 3rd 2012 5:05PM rebelyankee said

Posted: Jan 3rd 2012 5:11PM DeadlyAccurate said

Posted: Jan 3rd 2012 5:15PM Alpoe said

Posted: Jan 3rd 2012 6:20PM demonlife said

Posted: Jan 3rd 2012 5:05PM gildhur said

Posted: Jan 3rd 2012 5:15PM KvanCetre said

Posted: Jan 3rd 2012 5:29PM bobfish said

Posted: Jan 3rd 2012 6:33PM DarkWalker said

Posted: Jan 3rd 2012 9:54PM rebelyankee said

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