Trion Worlds and Tiny Speck are two MMO studios that have made waves in 2011 with their ambitious plans and potential profit margins, according to the Wall Street Journal. The publication's article examines how these companies are running contrary to Zynga's model by producing top-tier content without trying to nickle-and-dime customers.
Trion's story is seen as one of high risk and higher rewards, especially considering that it was bringing in no revenue before last March while developing three titles. "RIFT has had tremendous success -- the commercial results are just astounding -- but we've got two more big games coming... There is no joy in Mudville," said Trion's David Reid. The article notes that once a MMO breaks even, the profit margin can be as high as 70%.
Trion is reportedly adding 100 new people to the team in the first part of 2012, which will put this studio in giant-sized territory: 520 employees in total.
Tiny Speck may not be as large, with just 41 employees, but the team is growing due to Glitch's success. Even though the potential to make money is there, co-founder Eric Costello says that the team puts in long hours as primarily a labor of love: "The game industry is famous for running their employees into the ground, and we definitely don't want to do that, but we've also found that building a game is a lot harder than we thought it would be."
Reader Comments (14)
Posted: Dec 19th 2011 10:58AM Azev said
Great to hear about the success these companies are having. I can't wait to see what comes out next from TRION.
So how long until someone makes a post claiming RIFT was a huge failure and that all this info is just lies?
So how long until someone makes a post claiming RIFT was a huge failure and that all this info is just lies?
Posted: Dec 19th 2011 10:11PM avaloner said
@real65rcncom
And was always going to be F2P. Never once was it suggested otherwise.
Gtratz to these two companies for being highlighted in the article. And its great that in a time when other companies are laying off workers that Trion plans to hire 100 more, especialy when people like realbacon think that RIFT, thier first game was a failure.
I hope they employ some of the people who lost their jobs recently in other companies, and that it has a happy enging for them.
Reply
And was always going to be F2P. Never once was it suggested otherwise.
Gtratz to these two companies for being highlighted in the article. And its great that in a time when other companies are laying off workers that Trion plans to hire 100 more, especialy when people like realbacon think that RIFT, thier first game was a failure.
I hope they employ some of the people who lost their jobs recently in other companies, and that it has a happy enging for them.
Posted: Dec 19th 2011 11:06AM Space Cobra said
I feel better of the work environment over at Tiny Speck. They seem to be enjoying things and their communication with the customer base and their acceptance of wild ideas just make them a rather nice studio, in my opinion.
As long as greed doesn't catch up to them or they are bought out by a greedy company, they should be alright.
While I ain't a RIFT fan and I still note that they still do have their share of problems, they also seem rather nice of dealing with their other, more overt problems. They also seem feisty, ambitious, and still somewhat small in "big company" terms. Their upcoming projects, especially their "SyFy" collaboration, promise to be unique, different, and experimental. It would be interesting if this collaboration of TV and MMO/game can be pulled off for future projects.
As long as greed doesn't catch up to them or they are bought out by a greedy company, they should be alright.
While I ain't a RIFT fan and I still note that they still do have their share of problems, they also seem rather nice of dealing with their other, more overt problems. They also seem feisty, ambitious, and still somewhat small in "big company" terms. Their upcoming projects, especially their "SyFy" collaboration, promise to be unique, different, and experimental. It would be interesting if this collaboration of TV and MMO/game can be pulled off for future projects.
Posted: Dec 19th 2011 11:12AM Furdinand said
I guess Trion doesn't try to nickel-and-dime their customers. Just $5-and-$10 them.
Posted: Dec 19th 2011 12:51PM Gaugamela said
@Furdinand
Exuse me but 5$ or 10$ to play a game of that quality isn't a lot to ask for. Especially if you compare it to the outrageous prices of some items in free-to-play games.
And it's good to know that Rift has such a high profit margin for them. I just hope they don't loose this culture of a start-up because it is what differentiates them from the other big studios.
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Exuse me but 5$ or 10$ to play a game of that quality isn't a lot to ask for. Especially if you compare it to the outrageous prices of some items in free-to-play games.
And it's good to know that Rift has such a high profit margin for them. I just hope they don't loose this culture of a start-up because it is what differentiates them from the other big studios.
Posted: Dec 19th 2011 8:45PM (Unverified) said
@Furdinand
Let me guess...
....you played in beta for 2 hours?
Reply
Let me guess...
....you played in beta for 2 hours?
Posted: Dec 19th 2011 11:57AM MtthwRddl said
Tiny Speck and Trion Worlds, yay!
Posted: Dec 19th 2011 1:05PM Gaugamela said
After reading the article and going by their numbers for a 80 million dollar MMO it's necessary to sustain 1million yearly subscribers (revenue of 144 million dollars if you consider a sub price of 12$ - since long term subscription options are cheaper).
Rift cost 50 million dolars, so by a simple rule it only needed 90 million dollars to be successful. Rift only needed 625k yearly subscribers to become successful. And that is excluding the box price where they get a truckload of cash.
With a box price of 50$ multiplied by a million (the number Trion said that they sold since the release of Rift) they got 50 million dollars.
Ofcourse these numbers aren't exactly accurate but they offer a rough estimate of how much of a cash cow Rift really is!
Consider also the release of an expansion that would surely bring back a LOT of players back to the game and you can see that the game still has plenty of life in it before going free-to-play. By doing these simple calculations one can really understand why Trion doesn't needs to change to a free-to-play model.
By all measurable parameters the game is a great success, despite what the haters say and even if it doesn't go the free-to-play route in the short-term the game is still obviously viable.
Heck! It paid for it's development and of End of Nations and Defiance!
Rift cost 50 million dolars, so by a simple rule it only needed 90 million dollars to be successful. Rift only needed 625k yearly subscribers to become successful. And that is excluding the box price where they get a truckload of cash.
With a box price of 50$ multiplied by a million (the number Trion said that they sold since the release of Rift) they got 50 million dollars.
Ofcourse these numbers aren't exactly accurate but they offer a rough estimate of how much of a cash cow Rift really is!
Consider also the release of an expansion that would surely bring back a LOT of players back to the game and you can see that the game still has plenty of life in it before going free-to-play. By doing these simple calculations one can really understand why Trion doesn't needs to change to a free-to-play model.
By all measurable parameters the game is a great success, despite what the haters say and even if it doesn't go the free-to-play route in the short-term the game is still obviously viable.
Heck! It paid for it's development and of End of Nations and Defiance!
Posted: Dec 19th 2011 6:54PM Faction 3 said
@Gaugamela
I gotta agree here, I don't much care for RIFT at all, to be honest, but you can't take anything away from Trion.
As far as Im concerned, they're the only ones who are deserving of a 15$ per-month subscription, given the way they just crank out the updates and content. Even moreso, its actually consistently good content too, from what I hear & read. Not like they're rehashing the same old garbage that Guilds cleared 6 years ago.
Like Ragnaros...
Reply
I gotta agree here, I don't much care for RIFT at all, to be honest, but you can't take anything away from Trion.
As far as Im concerned, they're the only ones who are deserving of a 15$ per-month subscription, given the way they just crank out the updates and content. Even moreso, its actually consistently good content too, from what I hear & read. Not like they're rehashing the same old garbage that Guilds cleared 6 years ago.
Like Ragnaros...
Posted: Dec 19th 2011 2:21PM DancingCow said
While neither game is my cup of tea I do like both of these developers for being genuinely innovative and having a more respectful approach to monetization.
If games like these and eg. GW2 succeed, then to compete other developers will need to follow suit. Better games at better prices. Yay for us!
If games like these and eg. GW2 succeed, then to compete other developers will need to follow suit. Better games at better prices. Yay for us!
Posted: Dec 19th 2011 7:39PM shipwreck said
What game is that in the screenshot?
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