Worried that Bobby Kotick has the right of things and that Star Wars: The Old Republic won't make bank for Electronic Arts? Market analyst Michael Pachter disagrees, saying that he not only predicts that EA will cover the costs of SWTOR's development, but come out just fine even with LucasArts taking its share.
Pachter says that LucasArts will claim 35% of SWTOR's revenue: "The revenue split is around 35 percent to LucasArts after EA earns back their investment. That means EA keeps most of the revenue from disc sales (they have marketing expenses and need to staff up the server farms), so they should earn a nice profit there. Keep in mind that EA expensed the development cost when incurred, so much of the disc sales revenue will be profit."
Pachter's predictions for the title are sizable yet reasonable; he thinks that SWTOR will get 1.5 million subscribers. This translates to $270 million per year in revenue, $80 million of which will be pure profit for EA after LucasArts and operating costs take their share. Even if SWTOR only draws in -- or sustains -- merely 500,000 subscribers, Pachter says the game will be sitting pretty.
Other market analysts, such as EEDAR VP Jesse Divnich, support the notion of SWTOR's profitability. "Based upon user commentary and consumer surveys, the profit potential for The Old Republic is high. We see little risk of failure for The Old Republic," Divnich stated.
Reader Comments (137)
Posted: Dec 1st 2011 10:36AM jimr9999us said
If you're going to play a game, why not play the one that cost $200mil? The production values in SW:TOR are so absurdly high...I question the likelihood we'll ever see another mmorpg of this scope or reach.
Oh, and the actual game mechanics aren't half bad either :)
Oh, and the actual game mechanics aren't half bad either :)
Posted: Dec 1st 2011 11:04AM Celtar said
@Nasq
Agreed Nasq, and I say this as someone who did pre-order the collectors edition. I also tend to agree with those who point out that long term the profit margin on SWOTR tighter since Lucas Arts does take such a large chunk of profit.
It will be interesting to see what happens in the next two years in regards to subscription numbers with this game. I keep hoping I'll find myself pleasantly surprised 6 months to 12 months down the line with the game. I'm not holding my breath after seeing so many different issues that I am concerned about but I do find myself hoping. :)
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Agreed Nasq, and I say this as someone who did pre-order the collectors edition. I also tend to agree with those who point out that long term the profit margin on SWOTR tighter since Lucas Arts does take such a large chunk of profit.
It will be interesting to see what happens in the next two years in regards to subscription numbers with this game. I keep hoping I'll find myself pleasantly surprised 6 months to 12 months down the line with the game. I'm not holding my breath after seeing so many different issues that I am concerned about but I do find myself hoping. :)
Posted: Dec 1st 2011 11:10AM Celtar said
@Celtar
bah how does it not put my post in there? I cut and paste Grimms remarks I wanted to focus on and then posted and none of my post goes in, just the cut and paste.
So since I have to repeat myself. I wanted to know Grimm what you mean by the amount of work being more for SWTOR vs Rift? I'm not tracking on that point. If your talking about the voice over work, I don't see that being a big add to the amount of work load. Now had Bioware done a decent full scale space system for the game I'd have agreed.
As to the launch, I agree with you that I think Bioware like Trion did, will have a smooth launch. Both companies put a lot of effort into it and I think that will pay off well for Bioware like it did for Trion.
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bah how does it not put my post in there? I cut and paste Grimms remarks I wanted to focus on and then posted and none of my post goes in, just the cut and paste.
So since I have to repeat myself. I wanted to know Grimm what you mean by the amount of work being more for SWTOR vs Rift? I'm not tracking on that point. If your talking about the voice over work, I don't see that being a big add to the amount of work load. Now had Bioware done a decent full scale space system for the game I'd have agreed.
As to the launch, I agree with you that I think Bioware like Trion did, will have a smooth launch. Both companies put a lot of effort into it and I think that will pay off well for Bioware like it did for Trion.
Posted: Dec 1st 2011 11:13AM DarkWalker said
@jimr9999us
The game mechanics seem to be mostly tried and proven mechanics from older games, mainly WoW (for the MMO part) and Bioware's own RPGs (for the solo content, companions, etc).
Which means I will not be picking it.
First, because I could never really play a Bioware RPG without abusing savegames. MMOs don't usually come with a "load game" button, and Bioware seems focused on making sure choices - even bad choices - can't be undone.
Second, because a lot of the mechanics I wanted to leave behind when I left WoW are right there in TOR. Cookie-cutter prone talent trees, raid locks, segregated dual factions, player base segregated in a number of servers, linear questing, etc. Even worse, WoW is actually changing a couple of those (manual cross-realm grouping for dungeon and LFR raids, introducing a new raid difficulty without raid locks, completely changing the way talent "trees" work in Mists of Pandaria), which means that I will most likely find WoW's mechanics quite more to my liking - and even fresher - than TOR's.
Third, because I'm done with MMOs that ask me to have multiple characters in order to fulfill every group role; if I can't have a character that can be Tank, Healer, and DPS (or whatever the roles in the MMO are), I'm not going to pick the MMO.
Reply
The game mechanics seem to be mostly tried and proven mechanics from older games, mainly WoW (for the MMO part) and Bioware's own RPGs (for the solo content, companions, etc).
Which means I will not be picking it.
First, because I could never really play a Bioware RPG without abusing savegames. MMOs don't usually come with a "load game" button, and Bioware seems focused on making sure choices - even bad choices - can't be undone.
Second, because a lot of the mechanics I wanted to leave behind when I left WoW are right there in TOR. Cookie-cutter prone talent trees, raid locks, segregated dual factions, player base segregated in a number of servers, linear questing, etc. Even worse, WoW is actually changing a couple of those (manual cross-realm grouping for dungeon and LFR raids, introducing a new raid difficulty without raid locks, completely changing the way talent "trees" work in Mists of Pandaria), which means that I will most likely find WoW's mechanics quite more to my liking - and even fresher - than TOR's.
Third, because I'm done with MMOs that ask me to have multiple characters in order to fulfill every group role; if I can't have a character that can be Tank, Healer, and DPS (or whatever the roles in the MMO are), I'm not going to pick the MMO.
Posted: Dec 1st 2011 11:14AM Nasq said
@Grumms How is it more work? Sure there is more voice acting, but that has nothing to do with the development of the actual game. I'd argue that SWTOR required less work than Rift, since it is built off of what is basically an "mmo maker/editor" (hero engine).
The smoothness of the launch has nothing to do with production value of the game. o.O
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The smoothness of the launch has nothing to do with production value of the game. o.O
Posted: Dec 1st 2011 11:38AM (Unverified) said
@Misq2k
Did you read the article?
Because it completely denotes the wall of text you typed out.
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Did you read the article?
Because it completely denotes the wall of text you typed out.
Posted: Dec 1st 2011 11:45AM Lucidus said
@jimr9999us The game mechanics are the worst part of TOR, they just ripped mechanics from older MMOs. Or went the cheap route like the rail shooter.
The voice actors, at least the ones I recognize are top quality. And this is where most of the money went (aside from bloated exec salaries). Hell, they even got Avon from Blake's 7 doing voices. I don't, however, think the actors were utilized to their fullest -- as voice direction in games seems to be so damn monotone. The art textures, even though disagree with the style and most of the actual designs themselves (is this thousands of years before ANH or just 50?), is well done. The poured a lot of money into certain aspects, mainly the one thing they're hinging the game on: story.
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The voice actors, at least the ones I recognize are top quality. And this is where most of the money went (aside from bloated exec salaries). Hell, they even got Avon from Blake's 7 doing voices. I don't, however, think the actors were utilized to their fullest -- as voice direction in games seems to be so damn monotone. The art textures, even though disagree with the style and most of the actual designs themselves (is this thousands of years before ANH or just 50?), is well done. The poured a lot of money into certain aspects, mainly the one thing they're hinging the game on: story.
Posted: Dec 1st 2011 11:47AM (Unverified) said
@Lucidus
I'm pretty sure you've already told us 35 times in all the past SWTOR articles.
Go outside Lucidus. There's a beautiful world out there not full of baseless hatred.
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I'm pretty sure you've already told us 35 times in all the past SWTOR articles.
Go outside Lucidus. There's a beautiful world out there not full of baseless hatred.
Posted: Dec 1st 2011 4:29PM DancingCow said
@Grumms
While I'm very impressed with what Bioware have achieved, I found quite a few fairly serious bugs during this last weekend beta test.
It is definitely not as polished as Rift was at this stage.
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While I'm very impressed with what Bioware have achieved, I found quite a few fairly serious bugs during this last weekend beta test.
It is definitely not as polished as Rift was at this stage.
Posted: Dec 1st 2011 7:40PM Zuato said
@Nasq Rift was also created atop an existing engine.
What Bioware did differently, aside from the voice acting, is add choices to the quests. That had to take some serious work to implement, as the choices impact your character further down the road.
This is the main reason I had a hard time stopping over the past beta weekend - the quests sucked me in knowing I had choices that would affect my character later instead of accept quest, complete quest, rinse and repeat.
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What Bioware did differently, aside from the voice acting, is add choices to the quests. That had to take some serious work to implement, as the choices impact your character further down the road.
This is the main reason I had a hard time stopping over the past beta weekend - the quests sucked me in knowing I had choices that would affect my character later instead of accept quest, complete quest, rinse and repeat.
Posted: Dec 1st 2011 11:10PM Jwheeler said
@Lucidus
@DarkWalker
The only reason you hate the mechanics of SWTOR is because one, you haven't gotten past level 20+ most likely or two, you haven't developed a rotation yet with you class.
Played a Jedi Guardian to level 33 and enjoyed it very much so. With many more abilities at that level I was constantly attacking without any complaints or lack there of.
I would rather feel comfortable with the mechanics, which I did, than to have something completely new. But if you are having a hard time or don't like the mechanics in SWTOR it's going to be hard pill to swallow when new combat mechanics come out for other future MMOs/Games in general when you can't grasp such a familiar combat style.
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@DarkWalker
The only reason you hate the mechanics of SWTOR is because one, you haven't gotten past level 20+ most likely or two, you haven't developed a rotation yet with you class.
Played a Jedi Guardian to level 33 and enjoyed it very much so. With many more abilities at that level I was constantly attacking without any complaints or lack there of.
I would rather feel comfortable with the mechanics, which I did, than to have something completely new. But if you are having a hard time or don't like the mechanics in SWTOR it's going to be hard pill to swallow when new combat mechanics come out for other future MMOs/Games in general when you can't grasp such a familiar combat style.
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