Count Activision CEO Bobby Kotick among the doubters when it comes to the financial viability of Star Wars: The Old Republic. The controversial executive mentioned the upcoming MMO in a speech at yesterday's Reuters Media Summit talk, during which he said he's unclear what publisher Electronic Arts stands to gain from the game.
"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick posited. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."
Kotick went on to say that the odds are stacked against new investors in the massively multiplayer market. "If you look at the history of the people investing in an MMO and achieving success, it's a small number," he said.
Reader Comments (168)
Posted: Nov 29th 2011 11:36AM nimzy said
Kotick doesn't understand SWTOR's "economics" because they don't have a plan in place to sell us an expansion every year in addition to charging a regular subscription fee.
Posted: Nov 29th 2011 1:07PM BigAndShiny said
@FrostPaw
I think I heard it was something like 30% profits going to LA, which is a huge amount. Also, while 'core' MMO players may move to TOR, I question whether It can realistically KEEP 4m+ players in the face of upcmoming games with new stories, content, graphics etc..
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I think I heard it was something like 30% profits going to LA, which is a huge amount. Also, while 'core' MMO players may move to TOR, I question whether It can realistically KEEP 4m+ players in the face of upcmoming games with new stories, content, graphics etc..
Posted: Nov 29th 2011 2:08PM (Unverified) said
@BigAndShiny
Where are you pulling this 4m+ number from? Your butt? They never expected to have anywhere near that many players. If they do end up having that many, well, then good for them. Kotick is acting like a whiny child here. If TOR isn't going to earn your company very much money, maybe your company shouldn't have a an unfavorable deal in the first place. I don't imagine Lucas held a gun to his head and made him take this deal.....
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Where are you pulling this 4m+ number from? Your butt? They never expected to have anywhere near that many players. If they do end up having that many, well, then good for them. Kotick is acting like a whiny child here. If TOR isn't going to earn your company very much money, maybe your company shouldn't have a an unfavorable deal in the first place. I don't imagine Lucas held a gun to his head and made him take this deal.....
Posted: Nov 29th 2011 7:37PM ShivanSwordsman said
@Rengar
I don't exactly seeing it being blowhard when it's true. By what they've said, SWTOR is one of the most expensive MMOs to date... and because of that, it suffers from a lack of innovation being being watered down into an online version of Mass Effect/KOTOR. Whilst I did enjoy the game during the beta run, I also don't see this game making back the money used to create it... IF they were being truthful. It's not above EA to lie just to justify themselves, much like how Ubisoft lies about pirating to get their intrusive DRM off the ground.
There will always be zealotic white knights that will stand by the side of their chosen developers. Personally, this game is not worth a subscription. I fully admit that I did have fun while playing it, but the paying monthly, then paying for expansions, etc... yeah. You guys are getting milked dry. I'd figure that all expansion packs should be free, since those updates are supposedly what you're paying monthly for.
Make no mistake, I'd have bought this game at launch were it like Guild Wars (Buy To Play with Expansions). It's a fun game, there is no mistake about that, and I love the companions. I just don't believe in renting my games monthly... after buying the $50 box. This game is easily not worth that.
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I don't exactly seeing it being blowhard when it's true. By what they've said, SWTOR is one of the most expensive MMOs to date... and because of that, it suffers from a lack of innovation being being watered down into an online version of Mass Effect/KOTOR. Whilst I did enjoy the game during the beta run, I also don't see this game making back the money used to create it... IF they were being truthful. It's not above EA to lie just to justify themselves, much like how Ubisoft lies about pirating to get their intrusive DRM off the ground.
There will always be zealotic white knights that will stand by the side of their chosen developers. Personally, this game is not worth a subscription. I fully admit that I did have fun while playing it, but the paying monthly, then paying for expansions, etc... yeah. You guys are getting milked dry. I'd figure that all expansion packs should be free, since those updates are supposedly what you're paying monthly for.
Make no mistake, I'd have bought this game at launch were it like Guild Wars (Buy To Play with Expansions). It's a fun game, there is no mistake about that, and I love the companions. I just don't believe in renting my games monthly... after buying the $50 box. This game is easily not worth that.
Posted: Nov 29th 2011 11:37AM (Unverified) said
This just in!
John Smedley, Bigpoint, Lucifer, Derek Smart and Casey Anthony also doubt SWTOR.
John Smedley, Bigpoint, Lucifer, Derek Smart and Casey Anthony also doubt SWTOR.
Posted: Nov 29th 2011 12:36PM Space Cobra said
@(Unverified)
"That’s not a uniform opinion, though. Bigpoint CEO Heiko Hubertz told LGC earlier this month that he didn’t think Old Republic would ever be profitable."
It is to laugh.
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"That’s not a uniform opinion, though. Bigpoint CEO Heiko Hubertz told LGC earlier this month that he didn’t think Old Republic would ever be profitable."
It is to laugh.
Posted: Nov 29th 2011 11:38AM fallwind said
what.... is that he is holding? looks like a nozzle for... yeah, not going there.
Posted: Nov 29th 2011 12:32PM DerpMchurson said
@fallwind Kotick wouldn't be the complete pompous douchebag without his nozzle.
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Posted: Nov 29th 2011 11:39AM Ceridith said
Says the guy that gets a 10 million dollar yearly bonus.
Posted: Nov 29th 2011 11:39AM Shirvington said
Kotick is a hater.
Posted: Nov 29th 2011 11:40AM UltraHumanite said
Does he expect EA to tell him the economics of every deal they have in place?
Posted: Nov 29th 2011 11:41AM EuchridEucrow said
Wtf? He holding a sperm sample or something? Bottoms up!
Posted: Nov 29th 2011 11:43AM (Unverified) said
@EuchridEucrow
It's a combination of children's tears and puppy semen.
Keeps em evil!
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It's a combination of children's tears and puppy semen.
Keeps em evil!
Posted: Nov 29th 2011 11:43AM Valkenr said
Yes, the readers of massively know more about economics than a CEO...?
Posted: Nov 29th 2011 11:48AM (Unverified) said
@Valkenr
You do know this guy attacks EA at every chance he gets right?
Some of his greatest hits:
"EA oppresses developers"
"EA is suffocating studios"
"EA won't make profit on SWTOR"
"EA is a good option if you want to "sell out"
He's been such an asshole to EA they wouldn't even let him through to play BF3 at E3 2011.
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You do know this guy attacks EA at every chance he gets right?
Some of his greatest hits:
"EA oppresses developers"
"EA is suffocating studios"
"EA won't make profit on SWTOR"
"EA is a good option if you want to "sell out"
He's been such an asshole to EA they wouldn't even let him through to play BF3 at E3 2011.
Posted: Nov 29th 2011 12:11PM (Unverified) said
@(Unverified)
Holy balls. Relax a bit.
And what MMO doesn't have aggressive monsters and walls?
A sandbox, you say?
"Hey guys, let's go run through fields of aggressive monsters!" "YEAH! Least we don't have walls!"
I'm not even a SWTOR fanboy or even planning on playing the game. But I am tired of people bashing it because it wasn't the second coming of christ they delusionally hoped when all the features of the game were laid out on the table months in advance.
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Holy balls. Relax a bit.
And what MMO doesn't have aggressive monsters and walls?
A sandbox, you say?
"Hey guys, let's go run through fields of aggressive monsters!" "YEAH! Least we don't have walls!"
I'm not even a SWTOR fanboy or even planning on playing the game. But I am tired of people bashing it because it wasn't the second coming of christ they delusionally hoped when all the features of the game were laid out on the table months in advance.











