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Reader Comments (13)

Posted: Nov 21st 2011 1:43PM (Unverified) said

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The company is at serious risk of danger for expanding so quickly. Not only do they have 2-3 other software projects outside of RIFT, they're now expanding out into worldwide territories.

This requires capital, which in turn requires revenue/VC funding. I know RIFT did pretty well sales wise but surely it didn't perform so well as to merit this kind of growth. We've seen this a thousand times from companies trying to expand too quickly, only to shut down soon afterwards due to not being able to sustain its expenses.

I say this in that I hope Trion knows what they're doing and continues to exist. They are obviously a great company and hopefully management won't run them into the ground before they're able to blossom.

Posted: Nov 21st 2011 1:48PM (Unverified) said

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@(Unverified) I also wanted to add that territory expansion has nothing to do with a company's overall success. We could take a company with literally no revenue/profit, decide to spend any reserves from VC capital/cash and expand into every country on the earth. Since we are not generating sustainable revenue this would be a terrible idea, as eventually our cash would run out and the company would default.

Many companies expand upon early success only to buckle under the operating costs incurred by it when product/region expansion occurs. As their primary revenue stream, RIFT needs to not only maintain subscribers but attract new ones to sustain this type of business objective. I think they chose the right type of game (MMO) to help facilitate this but banking on its early success (when likely these initiatives were first proposed and now finally executed) might be a mistake.
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Posted: Nov 21st 2011 2:11PM Dblade said

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@(Unverified) This looks more like them just adding a few key people than a full expansion. I'd be cynical and say they are trying to get the IPO in before TOR and GW2 start to cause an exodus of players. Rift has been said by many players here and elsewhere to be a game they play waiting for better, and they have to know they are going to take a significant hit in subs when the MMO drought ends and new games hit the states.
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Posted: Nov 21st 2011 1:51PM Azev said

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I love how people refuse to believe RIFT did very well and has brought in a heck of a profit already.

Do you think that investor's would give them there money if they saw the books and saw that there only game release was failing miserably. I don't think so, but then again I am sure the negative nancy's on the internet will say otherwise.

Good job Trion and congrats on the success.

Posted: Nov 21st 2011 2:41PM (Unverified) said

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@Azev you seem to think that there are not dumb investors out there and only good and successful projects/companies get funding.

That being said, trion has done well so far, however that might change when swtor and gw2 are released, then again they might keep doing well with those tittles in the market and they are working on another 2 new games and they are licensing their game engine.
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Posted: Nov 21st 2011 4:32PM fallwind said

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@(Unverified) in this economy, inverters are not just throwing money around like they used to.
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Posted: Nov 21st 2011 1:54PM Mikkhail said

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Why dont they just go FTP :P

Posted: Nov 21st 2011 2:49PM smartstep said

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Hope they doing fine.

I think there is place for both f2p and p2p on the market.

Posted: Nov 21st 2011 3:53PM Seffrid said

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The gaming world as we know it will end with the release of two new games - one largely seen and definitely over-hyped and the other largely unseen and probably over-hyped. Is that really what some believe?

My guess is that this time next year both those games will be doing ok and so will most of the existing ones, Rift included.

After all, look at all the games that survived perfectly happily when WoW suddenly attracted more subscribers they all had between them, and then some.

Trion are building on their success, no more no less. Good luck to them. Now, if they can just sort out the black screen problem that is plagueing a lot of players Rift will be even more successful!

Posted: Nov 21st 2011 3:55PM Seffrid said

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@Seffrid

EDIT: more subscribers THAN they all had between them.
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Posted: Nov 21st 2011 4:59PM real65rcncom said

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I like Gamesutra's take on it and their more sensational headline:

"Trion Continues Overseas Expansion With Round of New Hirings".


I read that and thought, "Wow, they are hiring a lot of new employees.. the game must be doing great." Then I read the article and found out that they hired a grand total of... THREE people.


Then I scrolled down and read news of "real" hirings:

"Square Enix Opening Second Montreal Studio For New Hitman, Creating 250 Jobs"


Well anyways.. grats on hiring three people, Trion. It shows the game is indeed growing. /wink

Posted: Nov 21st 2011 6:10PM bulldozerftw said

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Rift is currently one of the best selling mmos. They are doing quite fine. With the addition of European players I'm sure their community will grow even larger. Rift is delivers a very high quality experience for a mere subscription fee. You can pick up a copy of the signup key for a relatively low cost. For die hard mmos that will most likely be mmo hoping anyway it's quite worth their money to get to max level and experience alot of added content within their first 3 month and pay their subscription fee. Unlike other free to play game like dcuo they haven't failed and felt the necessity to try a pure numbers vs money per person strategy. Also rifts community is one of the most friendly around and it will remain that way with subscription. Also rifts company has a plan in place to expand to other ips that will also be of similar and hopefully better quality then their initial game. The game that they run may not be the most revolutionary currently but the way they run definitely is an example other game companies should try to follow.

Posted: Nov 21st 2011 8:43PM Azaetos said

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Oh great public investors, let the chasing of more money from the playerbase begin.

Damn we told the investors we would have 15% growth in revenues, where are we going to get some extra cash fast. I know let's slightly modify an existing 3D model and sell it in a cash shop, now what will we call it ... I've got it "Sparkle Pony" ... no, no that sounds like we're taking the piss out of people with a blatant money grab, how about "Celestial Steed".

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