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Reader Comments (20)

Posted: Nov 18th 2011 8:13AM FrostPaw said

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I think some may be, but I also know how many sleepless nights security guys have in companies like EA, Ubisoft, Activision etc because of the invention of USB Flash Drives.

They are so tiny and hold so much data, devs need access to USB ports and the ability to transfer data for their jobs and Security can't body search everyone every time they leave the building...its getting easier and easier to just download data to a stick, pop it in your pocket and walk out with it.

There is also the obvious turnover of staff, game companies are not shy about canning people for whatever reason and legal threats can't stop anonymous internet bitterness.

Posted: Nov 18th 2011 2:22PM DancingCow said

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@FrostPaw

Agreed - frequently but not always.

As with things like eg. celebrity sex videos or naughty photos, some have obvious publicity value. Others, like Eve's recent troubles, couldn't possibly have been deliberate unless its directors are well... deranged.
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Posted: Nov 18th 2011 8:21AM (Unverified) said

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Short Answer: Yes.

Now onto more important things.

How about Time Tebow leading his team to victory once again by getting the job done when it matters.

It's a sad sad day to be a Jets fan.

Posted: Nov 18th 2011 8:27AM pcgneurotic said

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You're asking The Internet if it's suspicious of something? Dude, there are only two operational modes for The Internet: Suspicious, and Cynical.

Posted: Nov 18th 2011 1:00PM Lenn said

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@pcgneurotic There's a third: batshit insane. Though there is overlap.
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Posted: Nov 18th 2011 8:38AM DarkWalker said

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It really depends. A few do appear to be publicity stunts, but some publishers/developers appear to genuinely dislike them.

I tend to believe leaks a lot more when they point both positive and negative aspects of the game, BTW.

Posted: Nov 18th 2011 9:09AM (Unverified) said

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Alpha and Beta tests are the simplest way to have LEAKS. Just thinkl about it. Out of 100 gamers, a few are going to be selfish, attention-mongering little bastards - and THOSE share info! LOL

Posted: Nov 18th 2011 10:28AM Stormwaltz said

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What I'd like to know is, who paid off Massively to run this story?

We have to find out who's behind these conspiracy theories!

Posted: Nov 18th 2011 10:37AM Khal said

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For some, sure. I think that in cases like the CCP internal memo leak that that was not intentional. We all know (whether some want to acknowledge it or not) how unpopular the item mall is in the West. That memo basically stated, with respect to World of Darkness Online, that CCP was going to cram an item mall down our throats, and on top of that, they were going to include not only cosmetic things in it but also pay to win items as well.

Add to it the uproar it caused from the Eve side of things and yeah, considering all of the back-peddling and apologizing coming out of Iceland I don't think it was "leaked" on purpose.

Large companies have no real incentive to. They have the money to create products that will at least have an ROI to float them to their next project. Small companies, on the other hand, may get some gain in that "any publicity is good publicity".

Posted: Nov 18th 2011 11:42AM Utakata said

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If I am not mistaken...that looks like Orihime Inoue waving a around a leek. If that's so, whether she's doing that intentionally remains to be seen. Since outside of protecting her friends, she doesn't really doing anything intentionally, least not as a publicity stunt. Just saying.

Posted: Nov 18th 2011 12:05PM (Unverified) said

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@Utakata
That's not true, I've definitely seen her intentionally consume bread and sweets! THE PLOT THICKENS.
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Posted: Nov 18th 2011 9:09PM Utakata said

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@(Unverified)

Well...yes...and a belated reply...

...but she's never done it as a publicity stunt. Least I am aware of. :)
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Posted: Nov 18th 2011 11:45AM Fire Walk With Me said

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100% fake 100% of the time.

Posted: Nov 18th 2011 11:53AM Gamewench said

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YUP =)

Posted: Nov 18th 2011 12:27PM edgecrusherO0 said

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It depends. I've worked with gaming media and sometimes it really is a leak. Sometimes they mess up and either post something early or do so intentionally. Other times someone from inside the company will leak the information. I had a friend who worked for Blizz who told a bunch of us about Titan about 4 years back for example.

That being said, there are DEFINITELY some manufactured "leaks" to try and build up hype. A leak almost always gets more attention than an official announcement.

Posted: Nov 19th 2011 7:38AM pcgneurotic said

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ahahaha, true, true. :D
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Posted: Nov 18th 2011 1:05PM smartstep said

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Sure, some if not majority are "leaks" not leaks.

Not only in gaming industry.

While CCP leaks with COE e-mail and 'greed is good' newsletter seem legit, but many are not.

Sometimes it is even embarassing when some info is tried to be badly spinned into a serious leak.

Posted: Nov 18th 2011 2:44PM Ziltod said

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Marketing doesn't exist. Viral marketing doesn't exist. All companies are honest to their costumers. There is no such thing as disguised publicity. in any medium.
/irony

Posted: Nov 18th 2011 3:00PM Joshinu said

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As a sort of off topic comment, I work at a video production company and we've had to do scan conversions (taking video or a slide show off a PC and going to tape with it through a piece of hardware called a scan converter) and we use a looping video the image from the post is taken from to test if the audio and video are passing through properly. I just lol'd a bit when I saw it and had to mention this useless bit of information :D

Posted: Nov 18th 2011 7:07PM Space Cobra said

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Yes and no. mostly no, but it is with a caveat.

This is how I feel/see it. A company will go about it's business and keep the wraps on what it is doing with their NDA.

Someone, be it a tester or employee will, sooner or later, leak some info and they may keep on leaking new info via their leak-sites or forums or what-have-you.

Now, in some cases, if a company finds out, they will shut it down. Of course, we could say maybe there are so many leaks it embarasses a spaghetti strainer and not all can be plugged in a timely manner.

But, especially with SW:TOR and some others, I am seeing less of these sights shut-down full scale. Sure, YouTube videos are released (and then re-released though a foreign video site), but I don't see wholescale mailing of lawyer letters and site shutdowns like I used to.

So, in a way, these leaks are not planned, but they are tolerated and add to the "Viral" nature of new advertising. Really, if the information isn't too "wrong", say its an early Alpha build, why not? There may be some desire to shut down such sites, but I am seeing it less and less.

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