Earlier this month we heard the news that World of Warcraft's subscriber base took yet another substantial hit, although Blizzard was quick to say that most of these losses were coming from eastern countries like China. It's odd then that we've just received word that World of Warcraft is on the rise in China following an extremely profitable third quarter.
NetEase, which operates World of Warcraft in the region, announced that its Q3 earnings were actually up over the same time last year. Both revenues and profits for WoW in China are on the upswing, marking a 39.8% increase year-over-year. NetEase said that it pulled in $308.3 million in revenues, out of which $128.2 million is pure profit.
Subscriber hit or no, WoW continues to be a major force in the Asian market, and with numbers like these it's hard to imagine it going away any time soon.
Reader Comments (64)
Posted: Nov 17th 2011 8:38AM mmogaddict said
Which then means Blizzard lied and the 1 million lost subs where from their western market ---- not really a suprise is it.
Posted: Nov 17th 2011 9:38AM Fabius Bile said
@mmogaddict
not even the most rabid WoW fanbois actually believed that the million subs was NOT in west...
more or less everybody is well aware that WoW era is coming to an end
Reply
not even the most rabid WoW fanbois actually believed that the million subs was NOT in west...
more or less everybody is well aware that WoW era is coming to an end
Posted: Nov 17th 2011 10:58AM (Unverified) said
@mmogaddict
No, they didn't lie like a self entitled 14 year old. They aren't their fan base.
Reply
No, they didn't lie like a self entitled 14 year old. They aren't their fan base.
Posted: Nov 17th 2011 12:53PM Fabius Bile said
@Mikkhail
so as long as there are some high pop servers worldwide everything is ok? regardless the low pop servers outnumber the high ones 5 to 1 or more?
and more low pop servers appear monthly?
everything points at a sharp and continued decline.
Reply
so as long as there are some high pop servers worldwide everything is ok? regardless the low pop servers outnumber the high ones 5 to 1 or more?
and more low pop servers appear monthly?
everything points at a sharp and continued decline.
Posted: Nov 17th 2011 12:58PM Fabius Bile said
@Gaugamela
i look at hard facts, and call a spade a spade. Two things that the majority of people here seem to have some kind of psychological aversion to.
I admit I find slightly amusing seeing all the rabid fanbois (whatever the game) frantically looking for sand to bury their heads when someone mentions some naked truth they dislike.
Reply
i look at hard facts, and call a spade a spade. Two things that the majority of people here seem to have some kind of psychological aversion to.
I admit I find slightly amusing seeing all the rabid fanbois (whatever the game) frantically looking for sand to bury their heads when someone mentions some naked truth they dislike.
Posted: Nov 17th 2011 1:06PM Fabius Bile said
@Ehra
their business already was "pay by hour" and had RMT items before, absolutly nothing have changed for the chinese players in a long time...then why would the profits suddenly show a substantial increase after alledgelly losing 1 million players?
let me see if I got i right
so apparently, out of nowhere, the chinese playerbase, 20-25% members short, have all decided at once to spend a lot more than in the previous years, for no reason at all.
is that what you want us to buy? hmmmmmmmmm?
spin, spin spin, spin....they lost western playerbase, everybody knows that. its just that WoW fanbois dont want to admit they know it.
Reply
their business already was "pay by hour" and had RMT items before, absolutly nothing have changed for the chinese players in a long time...then why would the profits suddenly show a substantial increase after alledgelly losing 1 million players?
let me see if I got i right
so apparently, out of nowhere, the chinese playerbase, 20-25% members short, have all decided at once to spend a lot more than in the previous years, for no reason at all.
is that what you want us to buy? hmmmmmmmmm?
spin, spin spin, spin....they lost western playerbase, everybody knows that. its just that WoW fanbois dont want to admit they know it.
Posted: Nov 17th 2011 1:48PM Ehra said
@Fabius Bile
"so apparently, out of nowhere, the chinese playerbase, 20-25% members short, have all decided at once to spend a lot more than in the previous years, for no reason at all."
The existence of the Guardian Cub which allows officially sanctioned RMT without having to worry about account deletion/loss sounds like a pretty good reason for an increase in revenues from a region that's known for its RMT practices.
Since you like to go on about how you use "facts" to back up your comments, how about you actually provide some that show a direct contradiction with Blizzard's statements about their player loss. Until then, you're still nothing more than a terrible troll.
Reply
"so apparently, out of nowhere, the chinese playerbase, 20-25% members short, have all decided at once to spend a lot more than in the previous years, for no reason at all."
The existence of the Guardian Cub which allows officially sanctioned RMT without having to worry about account deletion/loss sounds like a pretty good reason for an increase in revenues from a region that's known for its RMT practices.
Since you like to go on about how you use "facts" to back up your comments, how about you actually provide some that show a direct contradiction with Blizzard's statements about their player loss. Until then, you're still nothing more than a terrible troll.
Posted: Nov 17th 2011 1:52PM Eamil said
@Fabius Bile
Couldn't have anything to do with Wrath and Cataclysm both finally being released in China within the last year, could it? Nah, people definitely don't play more after a long content drought. "Blizzard are lying bastards" is definitely the more believable theory.
Y'know, you're just as much subject to confirmation bias as anyone else here. You could just be honest and say "Sure, none of us have a sweet clue what's really going on but here's what I think is happening," but instead you present your opinions as fact and call anyone who thinks you might be wrong a blind fanboy.
Reply
Couldn't have anything to do with Wrath and Cataclysm both finally being released in China within the last year, could it? Nah, people definitely don't play more after a long content drought. "Blizzard are lying bastards" is definitely the more believable theory.
Y'know, you're just as much subject to confirmation bias as anyone else here. You could just be honest and say "Sure, none of us have a sweet clue what's really going on but here's what I think is happening," but instead you present your opinions as fact and call anyone who thinks you might be wrong a blind fanboy.
Posted: Nov 17th 2011 6:56PM Fabius Bile said
@Ehra
really? thats all you can think? lol, thats a new low for a raging fanboi desperate for finding excuses...the guardian cub LMAO, Im totally sure that chinese players were waiting for that to start RMTing like mad looooooool
Reply
really? thats all you can think? lol, thats a new low for a raging fanboi desperate for finding excuses...the guardian cub LMAO, Im totally sure that chinese players were waiting for that to start RMTing like mad looooooool
Posted: Nov 17th 2011 7:03PM Fabius Bile said
@Eamil
considering that whatever expansion Blizzard releases in china will be fully free for chinese players, I cant see a direct correlation between releasing an expac and earning more revenue.
I could see a direct correlation between releasing expacs and gaining new players, THEN increasing revenue as by-product of the new customers.
hey, this fits with the Scientific method. we can observe that all phenomena points at this being the correct explanation.
but then, Blizzard are telling us that they havent gained new players, that "actually" they lost a quarter of their total chinese playerbase...yet still they are increasing their profits...?
the glove doesnt fit, your honor.
Blizzard has lost players, yes. But not in China, thats beyond obvious.
in west, my friend. in west.....
Reply
considering that whatever expansion Blizzard releases in china will be fully free for chinese players, I cant see a direct correlation between releasing an expac and earning more revenue.
I could see a direct correlation between releasing expacs and gaining new players, THEN increasing revenue as by-product of the new customers.
hey, this fits with the Scientific method. we can observe that all phenomena points at this being the correct explanation.
but then, Blizzard are telling us that they havent gained new players, that "actually" they lost a quarter of their total chinese playerbase...yet still they are increasing their profits...?
the glove doesnt fit, your honor.
Blizzard has lost players, yes. But not in China, thats beyond obvious.
in west, my friend. in west.....
Posted: Nov 17th 2011 7:35PM Eamil said
@Fabius Bile
"considering that whatever expansion Blizzard releases in china will be fully free for chinese players, I cant see a direct correlation between releasing an expac and earning more revenue"
They pay based on how much time they spend actually logged in. WoW may have had more people actually playing last year in Asia, but those people weren't actually logging in very much. If they have fewer Asian players total, but those people are spending much more time logged in, then revenue goes up.
I'm not saying for sure this is what happened (because obviously I don't know), but the way they pay for the game in China makes it much less straightforward than you're assuming.
Reply
"considering that whatever expansion Blizzard releases in china will be fully free for chinese players, I cant see a direct correlation between releasing an expac and earning more revenue"
They pay based on how much time they spend actually logged in. WoW may have had more people actually playing last year in Asia, but those people weren't actually logging in very much. If they have fewer Asian players total, but those people are spending much more time logged in, then revenue goes up.
I'm not saying for sure this is what happened (because obviously I don't know), but the way they pay for the game in China makes it much less straightforward than you're assuming.
Posted: Nov 18th 2011 12:51PM Ehra said
@Fabius Bile
Just to elaborate, since you clearly couldn't understand the point I was making; I wasn't talking about the RMT providers themselves, I was talking about the people who use them.
Think of all of the people that use RMT services currently; now a large number of them are going to be using Blizzard's service instead of third party services due to the fact that it's officially sanctioned and secure (meaning there's no risk of getting your account stolen or banned). Further, think of all of the people who otherwise WOULD have used RMT services but didn't because they didn't want to risk getting their account stolen or banned. Those people are now going to be giving Blizzard more money. That's a huge amount of money that use to go to third party RMT services that's now going right back to Blizzard.
But, no, keep thinking that your idea that a publicly traded company is lying about the state of their playerbase (and, thus, future profits) in order to save face with a bunch of nobodies on blogs makes more sense.
Reply
Just to elaborate, since you clearly couldn't understand the point I was making; I wasn't talking about the RMT providers themselves, I was talking about the people who use them.
Think of all of the people that use RMT services currently; now a large number of them are going to be using Blizzard's service instead of third party services due to the fact that it's officially sanctioned and secure (meaning there's no risk of getting your account stolen or banned). Further, think of all of the people who otherwise WOULD have used RMT services but didn't because they didn't want to risk getting their account stolen or banned. Those people are now going to be giving Blizzard more money. That's a huge amount of money that use to go to third party RMT services that's now going right back to Blizzard.
But, no, keep thinking that your idea that a publicly traded company is lying about the state of their playerbase (and, thus, future profits) in order to save face with a bunch of nobodies on blogs makes more sense.
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