Not all social games developers are in love with Zynga's business model. Some are bucking against what Tiny Speck's Stewart Butterfield is calling a "scorched earth policy" that will do far more harm in the long run than what helps the industry now.
Butterfield is the co-founder of Tiny Speck, which recently launched the sleeper MMO hit Glitch. While both Glitch and Zynga's games are browser-based and use microtransactions to fund the titles, the similarities end there. Butterfield says that he is adverse to how Zynga creates artificial walls in its games: "The fundamental design of the game became 'Here's a stop sign in your gameplay, you can stop now and come back in a day, or you can keep on playing and it will cost you three bucks, or a buck, or ten bucks, or whatever it is.'"
Butterfield called Zynga's approach "unsavoury" and said that it leads to burned-out players and a "lame future" for the genre where gamers are unwilling to return. Ultimately, he predicts that people will forget Zynga's efforts entirely: "They won't be as into it as someone who's playing WoW is in to WoW, or someone who's playing EVE is into EVE, or even someone who's playing Civilization IV is into Civilization IV. It's a much lighter touch."
For more Stewart Bufferfield goodness, make sure to check out our interview with him on Massively Speaking!
Reader Comments (24)
Posted: Nov 17th 2011 11:09AM nimzy said
Exploitative free-to-play strip-mining of casual gamers is turning them off to gaming as a whole. Not a new thing -- this is why people hate F2P games, with the 'social' ones taking a special award for degeneracy.
Posted: Nov 17th 2011 12:59PM (Unverified) said
@nimzy Not all F2P games are taking the route of nickle and diming their player base. It's a huge misconception made generally by people who just don't like the idea in general or who have only played a game that did just that.
I currently play about five F2P games randomly as I feel like and time allows. So far I have only bought what I've wanted to buy and I'm still finding all of them fun in their own ways. I don't feel slighted in the least with the model honestly.
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I currently play about five F2P games randomly as I feel like and time allows. So far I have only bought what I've wanted to buy and I'm still finding all of them fun in their own ways. I don't feel slighted in the least with the model honestly.
Posted: Nov 17th 2011 11:11AM Halldorr said
His comments on the artificial walls are right on. It's one of the main reasons I can't really get into the games I play that use the same setup on Facebook or G+ (Sims, Dragons of Atlantis, Farmville, etc). When I play a game I want to sit there and enjoy myself and am not looking for my game play to suddenly be over until I wait X minutes or pop more cash in. It's why I bought consoles instead of going to arcades..only Zyngas arcade is more than quarters to continue...
Posted: Nov 17th 2011 11:20AM SnarlingWolf said
Glitch has never sounded interesting to me. Now that he came out and essentially said Zynga sucks I almost want to just go give the company $10 bucks.
Posted: Nov 17th 2011 11:56AM DeadlyAccurate said
@SnarlingWolf It's surprisingly deep and clever. I would log in and intend to just spend a few minutes, then realize I'm still playing an hour later. I might not have given it a try if not for Massively, but I'm really glad I did.
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Posted: Nov 17th 2011 4:20PM Threecubed said
@DeadlyAccurate
I've had a similar experience.
I find myself playing Glitch a lot more often than I thought, and while there's "no point" to the game, I've spent more time playing this than any other F2P game I've tried. I think I'm at 70ish hours so far?
I really hope that this business model (which I love) will become more commonplace in both social gaming and F2P MMOs. Then again, most games (like Zynga's) don't have the quality that Glitch does.
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I've had a similar experience.
I find myself playing Glitch a lot more often than I thought, and while there's "no point" to the game, I've spent more time playing this than any other F2P game I've tried. I think I'm at 70ish hours so far?
I really hope that this business model (which I love) will become more commonplace in both social gaming and F2P MMOs. Then again, most games (like Zynga's) don't have the quality that Glitch does.
Posted: Nov 18th 2011 7:37AM DancingCow said
@SnarlingWolf
Yeah, the game looks dull (just for my tastes) but I love their philosophy / approach. And the nature of a free market economy dictates that he who provides what people want will make all the $$$$$$.
Go Glitch go!
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Yeah, the game looks dull (just for my tastes) but I love their philosophy / approach. And the nature of a free market economy dictates that he who provides what people want will make all the $$$$$$.
Go Glitch go!
Posted: Nov 17th 2011 11:23AM Mawgleah said
I do play a Zynga game and I agree with the assessment. I refuse to pay them any money because of the artificial limitations placed on game play as well as all the bugs which infest it. The current trend is to overload the players with outrageous numerical requirements for items, a very small number of items that can be accrued per request and then long time limits before you can request the item again. I've seen any number of the people whom I play this game just quit because the game is no longer fun for them - it's more like a chore. And all over what? Digital pixel rewards?
Posted: Nov 17th 2011 11:41AM Dblade said
Glitch would need to make an actual game first before they could comment on it. It's a rare game that bores me to sleep in the first thirty minutes, but all you do in glitch it seems is run around petting animals and trees. The backgrounds also look like crap too for supposedly being inside a giant's mind-I guess they dream about generic tree and rock filled lands.
So it's ironic to hear them try and talk about Zynga, when this game is probably going to follow the fate of Metaplace.
So it's ironic to hear them try and talk about Zynga, when this game is probably going to follow the fate of Metaplace.
Posted: Nov 17th 2011 1:48PM Archintyeron said
@Tizmah There's a game that creates a game. It's called Game Dev Story. =)
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Posted: Nov 17th 2011 2:21PM Archintyeron said
@Dblade
Sorry you didn't liked this game. It's a game with a lot of things to do and with a very helpful community. I've never seen any of the eventual douche that are common in every other gaming community in this game.
I don't play this game anymore because I prefer other games more, like WoW, LoL and now EVE...
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Sorry you didn't liked this game. It's a game with a lot of things to do and with a very helpful community. I've never seen any of the eventual douche that are common in every other gaming community in this game.
I don't play this game anymore because I prefer other games more, like WoW, LoL and now EVE...
Posted: Nov 17th 2011 11:00PM Dblade said
@Raikulxox the beginning dumps you in generic woodlands where you have little to do except pet pigs to get food, massage butterflies, pet trees, and possibly mine or till. I walked and got to rocky mountains, but there was ZERO creativity to anything. there was no reason to talk, the quests were dull, the game likes massaging things way too much, and
As for making a game, clicking on pigs to get items to sell or replenish health to click on more pigs to get a title saying you like to squeeze pigs is not sucking people in to a user experience. Eventually with enough training you can make pigs for other people to squeeze and give them names like "A Pig."
I mean, where was the surrealism the game promised? Are they hiding it somewhere? Why isn't there any lore to the game or a cutscene showing me the giants? Or something to make me actually want to talk to people or maybe group with them?
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As for making a game, clicking on pigs to get items to sell or replenish health to click on more pigs to get a title saying you like to squeeze pigs is not sucking people in to a user experience. Eventually with enough training you can make pigs for other people to squeeze and give them names like "A Pig."
I mean, where was the surrealism the game promised? Are they hiding it somewhere? Why isn't there any lore to the game or a cutscene showing me the giants? Or something to make me actually want to talk to people or maybe group with them?
Posted: Nov 17th 2011 12:10PM shadowghost21 said
Zynga uses what is known as "Appointment Gaming" It's where you say come back in x time units and get a bonus or if you don't then we won't penalize you and you will only get the standard reward. It makes gamers come back on the games terms. Farmville isn't a sit down and burn through the main campaign for 5 hours kinda game. It's like a lottery ticket. Put in your numbers and wait until they are called.
While I am not in love with the design, the psychology behind the practice is quite interesting. And frankly there is something to be said for the boat loads of money pouring out of Zynga's coffers.
And I find Stewart's comments to be some what of a "he has a nice car so I hate him" attitude. While I whole heartily support criticism of other companies this is down right childish. But I look forward to the interview, I do love scandalous comments :)
While I am not in love with the design, the psychology behind the practice is quite interesting. And frankly there is something to be said for the boat loads of money pouring out of Zynga's coffers.
And I find Stewart's comments to be some what of a "he has a nice car so I hate him" attitude. While I whole heartily support criticism of other companies this is down right childish. But I look forward to the interview, I do love scandalous comments :)
Posted: Nov 17th 2011 5:57PM Space Cobra said
@shadowghost21
I don't see the childish attitude in there.
There is a class of game-developer that is really passionate about moving games forward to previously unknown and unexpected and new ways. Stewart and his company (and especially the guy behind "Noby Noby Boy" and "Katamari Damashii"; I forget his name) seem intent on that.
This game just proves it. It is new and different and not banking on most of the unsavory psychological tricks used by Zynga.
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I don't see the childish attitude in there.
There is a class of game-developer that is really passionate about moving games forward to previously unknown and unexpected and new ways. Stewart and his company (and especially the guy behind "Noby Noby Boy" and "Katamari Damashii"; I forget his name) seem intent on that.
This game just proves it. It is new and different and not banking on most of the unsavory psychological tricks used by Zynga.
Posted: Nov 17th 2011 12:22PM BobbiLovesGaming said
Butterfield hit the nail directly on the head. The "wall" of being told that I've played a game enough for now, and need to wait x amount of time, is the reason I don't play any of Zynga's games, nor any other games with a "wall" like that, on or off Facebook.
I'm not just talking about games that are directly on Facebook. I also don't play kingdom management type games that simply replace the energy bar of most Facebook games with a countdown timer over your buildings or troops.
I'm not just talking about games that are directly on Facebook. I also don't play kingdom management type games that simply replace the energy bar of most Facebook games with a countdown timer over your buildings or troops.
Posted: Nov 17th 2011 3:15PM Irem said
I feel really, really good about having bought a sub for Glitch after reading this. It was already worth it, but yeah.











