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Reader Comments (14)

Posted: Sep 15th 2011 8:51PM Tyrang said

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I have spent some time in China. It is rough to do business there. It sucks, but I think Turbine shouldn't give up too easily, cuz there is a lot more money to be made.

Posted: Sep 15th 2011 9:32PM finarfinsky said

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CDC hmmm~~~

in China EVE have the same dilemma~~~~

Posted: Sep 15th 2011 10:37PM Jade Effect said

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LoTRO strength is the LoTRO storyline. Take that out and the game is simply mediocre.

Would players in the Chinese market care about LoTRO storyline. Have they even read Tolkien's books? It's like asking how many people in the West are familiar with the wuxia novels popular in China.

When Massively ran the article on the Duke of Mount Deer MMO, there was so much derision simply about the name. The posters know nuts about the novels, so they just made fun of the name instead.

http://massively.joystiq.com/2011/07/01/duke-of-mount-deer-announces-chinese-open-beta-releases-new-scr/

Posted: Sep 16th 2011 2:19PM Daemodand said

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@Jade Effect You've got to admit, that's a poorly localized title. A simple "Duke of Deer Mountain" would have cut off most of the lolz. In English, "Duke of Mount Deer" sounds funny, and is easily misunderstood to mean the titular Duke is doing something naughty with the deer.
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Posted: Sep 15th 2011 10:49PM (Unverified) said

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It is true that there are not as many ringers in China as that in Europe and US, but as a well-made MMO, LotRO should have had a much better market performance than it has in China.

The point is that CDC seems to adopt wrong marketing strategies to promote this game. And when the situation gets worse than they expected, they have neither motivation nor courage to spend more money into it and improve it to fit the taste of Chinese players. Instead, they just do nothing and let it fade away.

While Rise o Isengard is approaching, LotRO Chinese version still wanders in Mines of Moria...by all means that is definitely a tragedy.

Posted: Sep 16th 2011 12:42AM Space Cobra said

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@(Unverified)

As Tyrang above explains, it is not quite so simple to do business in China and especially in MMOs. I am fairly positive the deal fell through not because of Turbine's lack of wanting a market share, but because of problems on the Chinese end.

Blizzard has had similar bumps in the Asian market place and while they have more or less overcome them, their path is also not "smooth sailing".
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Posted: Sep 16th 2011 12:41AM Budukahn said

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I would imagine Turbine have cancelled CDC's arrangement with the intent of selling it to somebody else - if only to get another licencing fee out of it.

But then I'm a skeptic, who believes that Lucasarts cancelled the licence for Star Wars: Galaxies so that they could resell the rights to make a "classic" era Star Wars MMO once the TOR gets old.

Posted: Sep 16th 2011 2:38AM bobfish said

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That article isn't entirely true, still not available is the wrong phrase.

Launched and failed is a better phrase.

At the very least they definitely had a Beta test in China with over 100 servers going live and being filled up by Chinese gamers. It may never have made it to a full launch, but it was playable for well over a year.

Posted: Sep 16th 2011 7:02AM dudes said

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I blame Wormtongue for whispering poison into the king's ear!

Posted: Sep 16th 2011 8:06AM Manistine said

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Haha, Highlander online. I'd definitly give that a go.

Posted: Sep 16th 2011 2:24PM Daemodand said

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LOTR is a story and setting so steeped in the western understanding of the world and tradition, I'd be amazed if it found any lasting popularity in China.

Posted: Sep 16th 2011 2:47PM ScottishViking said

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@Daemodand I don't necessarily think that is true. How many JRPGs have we all played with philosophical backgrounds in them that seem to us to be utter nonsense? (I'm thinking especially about Shinto here.) But people played them because the games were good and the stories in their own right were solid.

If the game is solid on its own terms, they will play. Undoubtedly, the story plays a HUGE role in LOTRO. But that's not exclusively why people continue to play it.
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Posted: Sep 16th 2011 6:07PM Nandini said

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If I remember correctly, LOTRO-China had more than a million players sign up to beta test. Those who participated actually had to pay to test. (I think it may have been an hourly fee.) It's possible CDC may have recouped some of its expenditures from this testing revenue.

Some of the ways CDC revamped Monster Play were quite exciting. It's a shame they weren't able to keep pace with development.

Posted: Sep 18th 2011 1:50AM Ragemaster9999 said

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Yes, stripping out the story of the free world fighting off the dark forces of Saurun that threaten to take over the world... communism and oppressive governemnt at its best

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