For a long time, China has been the country to look to for MMO growth. The country's rapid acquisition of technology and popular internet cafes has led to an explosion in growth and online gaming. But China isn't the only country steadily rising in quantities. According to a study by Newzoo, the Russian game market is already a $1.5 billion industry, with $270 million of that going directly toward MMOs, making our favorite genre tied with general PC gaming for overall spending.
Among the more interesting upshots of the study are the fact that women compose 49% of the overall gamer market in Russia, a remarkably even split considering the setup of most developed nation; 69% of the spent money goes toward online or mobile games. In many ways, the Russian gaming market has already overtaken the European markets in terms of overall numbers and spending, according to Newzoo CEO Peter Warman. The company also created a useful set of infographics regarding the overall breakdown of data.
[Source: Newzoo press release]
Reader Comments (15)
Posted: Sep 13th 2011 10:22PM drunkingamebar said
The number of American's playing Russian MMO's as male characters will rise 48%, and the amount spent on P2W increases 500%.
Posted: Sep 13th 2011 10:28PM Valentina said
Which MMO's are Russian?
Posted: Sep 13th 2011 11:28PM (Unverified) said
@Valentina The only exported one I know of Allods Online, though there are (I assume) other games that just haven't been ported over.
Reply
Posted: Sep 13th 2011 11:31PM (Unverified) said
@Valentina
Allods Online, Elements of War, and World of Tanks (Planes/Battleships/War Planes...) are the ones I know of. I'm sure there are a lot more but I think those will be the most recognizable in the West.
Reply
Allods Online, Elements of War, and World of Tanks (Planes/Battleships/War Planes...) are the ones I know of. I'm sure there are a lot more but I think those will be the most recognizable in the West.
Posted: Sep 14th 2011 1:10AM (Unverified) said
@Valentina
There are few Russia-only MMO like Сфера / Сфера 2: Арена
Reply
There are few Russia-only MMO like Сфера / Сфера 2: Арена
Posted: Sep 14th 2011 1:26AM truthlesshero said
@(Unverified)
LoTRO is also ported over there and if you look at the 'player photos' section, that male/female ratio survey in the article seems pretty accurate. I'm impressed.
Reply
LoTRO is also ported over there and if you look at the 'player photos' section, that male/female ratio survey in the article seems pretty accurate. I'm impressed.
Posted: Sep 13th 2011 11:37PM Valentina said
Cool, Allods was/is such a cool concept...
Posted: Sep 14th 2011 1:49AM eLdritchZ said
well as long as they get their own servers and I don't have to share with another bunch that refuses to speak english, I'm fine with it ;)
Posted: Sep 14th 2011 7:19AM smartstep said
Well , good for Russia and overall market.
Anyway whole gaming market in Russia , and central & eastern europe (including EU countires like Poland , Czech Rep, etc) and non-EU countiries like Ukraine , shows that even in markets with higher (sometimes much higher) piracy than in NA&EU , game companies can earn alot of money.
There is one condition though. As people in those counties still have much less income (when converting to $ for example) , you have to offer games for lower prices.
Good priced games can sell in hundreads of thousands of copies sometimes in Russia alone. F.e. Witcher 1 sold I believe like 200-300 k of copies in Russia alone , think The Witcher 2 sold even more (havent saw data yet though).
I am from Poland , and there are games that sell alot of copies here, as long as they are not overpriced. (some bad publishers tend to release badly translated , badly supported games with prices as high like in richer counties and then they they fail).
Just have to think cleverly and there is alot of money to make :)
Well anyway I am happy if Russian mmo market is doing ok !
Imho EU market would be much better if game companies end with horrible practice of selling games / subscription 1S = 1euro / pound conversion. Set a 1 euro = 1,2 $ which and I guarantee higher sales. even though normal conversion is 1,4 atm.
I understand conversion risks ,etc It is all understandable , BUT euro has been stronger currency shortly after euro was made and it NEVER was weaker than dolar, it is already long years and it does not look like it is going to change.
Really when I see myself trying to get nickle&dimed when game in EU cost 60 euro when in US it cost 60$ , I am angry even though it is standard and I spend more money or non-gaming things.
I know that Aussie guys have it even worse , that REALLY have to change fast , if game companies want to have dynamic growth of EU market again anytime soon.
Anyway whole gaming market in Russia , and central & eastern europe (including EU countires like Poland , Czech Rep, etc) and non-EU countiries like Ukraine , shows that even in markets with higher (sometimes much higher) piracy than in NA&EU , game companies can earn alot of money.
There is one condition though. As people in those counties still have much less income (when converting to $ for example) , you have to offer games for lower prices.
Good priced games can sell in hundreads of thousands of copies sometimes in Russia alone. F.e. Witcher 1 sold I believe like 200-300 k of copies in Russia alone , think The Witcher 2 sold even more (havent saw data yet though).
I am from Poland , and there are games that sell alot of copies here, as long as they are not overpriced. (some bad publishers tend to release badly translated , badly supported games with prices as high like in richer counties and then they they fail).
Just have to think cleverly and there is alot of money to make :)
Well anyway I am happy if Russian mmo market is doing ok !
Imho EU market would be much better if game companies end with horrible practice of selling games / subscription 1S = 1euro / pound conversion. Set a 1 euro = 1,2 $ which and I guarantee higher sales. even though normal conversion is 1,4 atm.
I understand conversion risks ,etc It is all understandable , BUT euro has been stronger currency shortly after euro was made and it NEVER was weaker than dolar, it is already long years and it does not look like it is going to change.
Really when I see myself trying to get nickle&dimed when game in EU cost 60 euro when in US it cost 60$ , I am angry even though it is standard and I spend more money or non-gaming things.
I know that Aussie guys have it even worse , that REALLY have to change fast , if game companies want to have dynamic growth of EU market again anytime soon.
Posted: Sep 14th 2011 7:24AM smartstep said
@smartstep
one more thing. I understand to have game more costly by 10% to avoid currency exchange fluctuations change and other costs.
But nowadays it is like 40% + more expensive and this has to end.
I am supporting game devopers and publishers than understand this and offer fairer prices . There are some that do (like CDProject on many games since they are biggest publisher in Poland and one of biggest in central Europe ).
Reply
one more thing. I understand to have game more costly by 10% to avoid currency exchange fluctuations change and other costs.
But nowadays it is like 40% + more expensive and this has to end.
I am supporting game devopers and publishers than understand this and offer fairer prices . There are some that do (like CDProject on many games since they are biggest publisher in Poland and one of biggest in central Europe ).
Posted: Sep 14th 2011 11:43AM nimzy said
In many ways, the Russian market is far better than China's.
And that's after you take away the restrictions of doing business in China: Requiring a local company to serve as your partner and handing over all the trade secrets that go with your products.
And that's after you take away the restrictions of doing business in China: Requiring a local company to serve as your partner and handing over all the trade secrets that go with your products.
Posted: Sep 14th 2011 12:26PM Daemodand said
In Soviet Russia, mobs grind you!







