For a long time, China has been the country to look to for MMO growth. The country's rapid acquisition of technology and popular internet cafes has led to an explosion in growth and online gaming. But China isn't the only country steadily rising in quantities. According to a study by Newzoo
, the Russian game market is already a $1.5 billion industry, with $270 million of that going directly toward MMOs, making our favorite genre tied with general PC gaming for overall spending.
Among the more interesting upshots of the study are the fact that women compose 49% of the overall gamer market in Russia, a remarkably even split considering the setup of most developed nation; 69% of the spent money goes toward online or mobile games. In many ways, the Russian gaming market has already overtaken the European markets in terms of overall numbers and spending, according to Newzoo CEO Peter Warman
. The company also created a useful set of infographics
regarding the overall breakdown of data.
[Source: Newzoo press release]