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Reader Comments (161)

Posted: Aug 31st 2011 1:07PM Mikkhail said

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Lets say they flatline out at, oh, 6 million subs ... most likely won't exactly shutter the doors ...

Posted: Aug 31st 2011 1:26PM (Unverified) said

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@Mikkhail

According to them, got to watch their profit reports to really know the truth.
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Posted: Aug 31st 2011 1:52PM Eamil said

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Not really. 6 million is still huge for an MMO. If they can't make a profit off that many subscribers, something is horribly, horribly wrong.
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Posted: Aug 31st 2011 2:04PM jealouspirate said

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@Mikkhail

The funny thing is, despite loosing 1 million subs their profits have actually INCREASED by way more than predicted. This is because Blizzard has introduced a bunch of services and a couple mounts that cost $25 a pop, and they have their optional "premium" services that cost $3 a month.

So really what I think will happen as they lose more subscribers is that they'll try to make up that profit by introducing new ways to get more money out of remaining players.
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Posted: Sep 11th 2011 2:27PM (Unverified) said

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ATVI's profits went up, but that's because of Call of Duty.

WoW's GAAP revenue went up because they are still included deferred box sales revenue from last December. The non-GAAP revenue, which does not defer these sources, is actually down from Q2 2010. Also, the Q1 to Q2 2011 numbers showed decline, unlike what happened from Q1 2009 to Q2 2009.

So, no, WoW revenue is not looking all that hot right now, and when the box sales deferral period is over the GAAP numbers will be looking quite bad.
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Posted: Sep 12th 2011 7:51AM Sukiyaki said

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You are a rare case in a pool of blinded an clueless gullible consumer.
Many people have picked up quarterly reports as indicator of the games strength. Many however dont even know some deliberately are ignorant about how to read, leave alone correctly interpret them.

They believe the 3rd party reports that claim increased revenues (Blizzard never boasted about these them self but offers intentional misleading information instead, its one of their specialties) but miss important fact as they jump to fast to conclusion.


1.03 % MORE, I REPEAT ONE-POINT-ZERO-THREE PERCENT
Year-over-year Q2 2010 vs Q2 2011
Thats the "massive growth" some fanbois try to make people believe
Unless you fall or deliberately include deferred revenues.

"But 1% increase is good isnt it?" some may think or might try to argue,
but this is just one mere 1% in a quarter just 5-7 months after the release of a massively overhyped and advertised expansion.
Versus a quarter 17-19 months after they last expansion WotLK.
Double digits would be something positive, 4-5% would be ensuring stability but mere 1% so close after an expansion anything but to be proud of, even aged flops like AoC or WAR peak higher after introducing major patches. (some fanbois keep trying to make it sound like Q1 and Q2 are "long after" the expansion for damage control when contrary is the case)


They artificially hyped -> they hyped more than anyone -> they advertized more than the rest of the genre all together -> they sold boxes to countless fools -> at least some of the fooled ones realized -> the revenues are tanking.
Thats the reality many fanbois and some shareholder try to cover up.

WotlK
-> 1st following quarter down to 61% of x-pack release
-> 2nd following quarter still down at 61%(289 Million) of x-pack release by NON GAAP (no deferred revenues)

Cataclysm
-> 1st following quarter down to 62%
-> 2nd following quarter down to 54%(292 Million) of x-pack release by NON GAAP(no deferred revenues)

The second post Cata quarter is already DOWN by 54% of those overhyped boxsales they keep deferring to the later quarter.


The decline in the West which started in 2008 already, cant be covered up anymore by inflated Chinese "subscriber" numbers, introducing more cashshop items and or overhyped boxsales.

If the current trend continues "financially" WoW will be below its 2008 state until the end of the year. Thats not as rosy as some fanbois try to delude others about the "strong growth" and "stong revenues"
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Posted: Aug 31st 2011 1:09PM Oskiee said

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I got tired of STO, and re subbed to WoW just last night. And i was immediately reminded why i stopped playing in the 2 hours i played. Leveling is boring... even with the new stuff. And max level is just really one really long and boring grind.

I love wow, i really really do. But the game itself has just turned into a grind. To top things off, for me at least, the game has become a multiplayer solo game with the dungeon finder... getting dungeons done has become way to easy. Theres no long the aspect of getting a group together, and pushing through an instance.

Posted: Aug 31st 2011 1:59PM (Unverified) said

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@Oskiee WoW didn't turn into a grind, in fact it reduced the grinding a lot, did you play during vanilla?
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Posted: Aug 31st 2011 2:41PM (Unverified) said

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@Oskiee
I totally agree with you on that point. I have been playing WoW since Vanilla and the tone of the game has really changed.

I remember my leveling being challenging enought that it was to my great advantage to run it with one or two friends, now I can ROFLstomp through most mobs one or two levels higher. For instances I had to invite friends or go to the cities and actually talk to people and get them to join... now it's just done for me automatically.

The time before dungeon finder was harder, more frustrating, and much more time consuming, but it encouraged interaction now it only encourages grind.

Just my $.02
-X
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Posted: Aug 31st 2011 3:18PM (Unverified) said

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@Oskiee Sounds like your problem is more MMO's in general.
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Posted: Aug 31st 2011 3:54PM Wild Colors said

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@Oskiee

He's right though. WoW *seemed* like much less of a grind during vanilla, because it was all new. Also, there wasn't much concept that you were alone, wasting your time until you hit max level.

Everyone was trying to get to 60, but it was taking most of us months to do so. But that was ok, because....

The world was fresh, the people were excited, the game was new......it's really hard to recapture that feeling. If Blizzard finds a way to pull it off, it will be amazing.
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Posted: Aug 31st 2011 3:58PM Oskiee said

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I played the game since day one. So yes... and your right, there was more grinding. But now its just mindless boring grinding.

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Posted: Aug 31st 2011 6:20PM jslim419 said

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"The time before dungeon finder was harder, more frustrating, and much more time consuming, but it encouraged interaction now it only encourages grind."

wait.. so let me get this right. the dungeon finder is more convenient, less frustrating, and less time consuming allowing you to do more in the game while looking for a dungeon than standing around capital cities for a few hours to run one dungeon...... and it's a bad thing? really... spamming trade chat was a challenge for you? and you are angry that they took it away from you? you know you can still spam trade chat to look for a group right? no one forces you to use the lfg tool.

either you are a troll, or a sadomasochist.
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Posted: Aug 31st 2011 8:21PM (Unverified) said

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@jslim419

no it's just different having to get a group together and walk to a dungeon entrance. Combine that with the fact that everyone was from the same server made instances a very social thing...therein lies the challenge. You had to be diplomatic and talk to people because the worst thing that could happen was your group, that you spent 1 hour forming, would break up. We traded extensive social interaction for convenience and easy rewards. Some like the change...I don't.
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Posted: Sep 1st 2011 4:36AM hereafter said

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Exactly. When getting a group is harder, you value it more, you actually socialize. I remember when we actually talked to our group members, coordinated tactics, etc. Taking that away for the sake of "convenience" slowly degrades the more social aspects of the game. It seems great at first, but suddenly it's 2011 and we wonder why no one talks anymore.

Even the silent scroll of LFG messages in zone chat had the subtle effect of making the game feel more alive. In a genre where themepark games tend to remove the sense of a living world to a certain dagree, why remove that? I'm glad TOR wont have an auto-group tool; I just hope they can stick to their guns about it.
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Posted: Sep 1st 2011 4:51AM hereafter said

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@hereafter

Er... wait, maybe they do, but it's not cross-server. Whatever they're doing, I don't want them to go this far.
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Posted: Sep 3rd 2011 3:00PM Mcsniper said

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@Oskiee

Ok so one minute you say its a grind and then on the other hand its too easy. Wow is still the one to beat, yes its getting older, but its streets ahead of its competition. TBH I dont see anything coming close yet even SWTOR.
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Posted: Aug 31st 2011 1:10PM DeadlyAccurate said

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Everything ends eventually. To think they could hold on to 11 million subscribers forever is silly.

Posted: Aug 31st 2011 1:12PM (Unverified) said

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It seems like the new NPC's are getting model upgrades, at least in the face, (and the new race models certainly have more detail than the other races) why not upgrade the character models?

I'm sure that'd help, also looking at that screenshot I realize how dated some of the older environments look... I haven't played since hitting 85 in Cat when it first released. Not enough end-game stuff for the non-raider.

Posted: Aug 31st 2011 1:24PM Apakal said

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Character upgrades are one of the most constant community request. The typical answer is "we just don't have the time."

I call BS, but I don't work for Blizzard, so I don't know anything about their internal structure or time tables.

That said, I think Blizzard could do a better job listening to the community and following up on particularly popular requests. One of their latests fixes was to the Lich King encounter so DK's can more easily solo the boss without bugs. Fixing something that was never intended to be done should never, ever, be high on their list. Its just wasted time (even if it is a five minute fix) that doesn't look good for all those non-DK players that would much rather like more widespread changes and fixes implemented.

Aside from that, when I left, they were experiencing serious widespread latency issues that ultimately traced back to their partnership with AT&T. A thread went 22 pages on the forums before it got any sort of response. That's unacceptable. Even if it is a problem outside their servers, a simple Blue post acknowledging the complaints and stating they've reached out to AT&T to express concern should have come well before the 22 page.

If they're attempting to push out more content faster, good for them and good for end-game players. But they can't let their community squander in the meantime with technical problems and long-standing game enhancing requests that would satisfy A LOT of players, who aren't necessarily there for end-game..
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