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Reader Comments (26)

Posted: Aug 29th 2011 10:15PM FrostPaw said

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in game ads that..

a) Fit the game theme and demographic

b) don't intrude on the players gameplay

c) impede or data mine the performance of the client

d) reduce or negate player subscription fees

are an acceptable way for a company to offset costs in my book, unfortunately, in game ads are often used as additional revenue generators rather than to give players cheaper games. I mean...if you are used to paying $12-14 a month for a game, why drop the price when you can make that + whatever the ad sponsors pay you?

If nothing else it a death ad would be a good deterrent to dying ;-p

Posted: Aug 30th 2011 12:05AM Space Cobra said

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@FrostPaw

Re: Offset costs/ Free gaming versus subscription:

This has always been my suggestion ever since UO poked its head out; just rely on ad revenue and make a game free to players instead of sub-costs.

But a few things pop-up and I think they pertain to online gaming. One of them is that if there are too many ads, you will drive players away. Since there are metrics now to see how many people see a particular ad and that generates revenue, you may lose those dollars from your advertiser(s) ig less people see them. There is a definite balancing act to having the right amount of ads that doesn't fit everyone and you can worsen a situation (and lose revenue both with ads) if people leave. Of course, I am not even mentioning sub-fees lost, which is a given and worsens the situation.

I would pull a figure from the air and say roughly 93% of all corporations, be they magazines or networks (Cable Networks, too, since you PAY for TV and yet there are now mmore ads than entertainment) are being greedy. To be fair, if I were in that position, I would not turn away the "extra money" ad-revenue could create on top of my subscription money (and maybe MT shop). IMO of customer, this is rather sad since I have to watch ads and gain no/little benefit from it. I have seen where ad-revenue works, but it does not have the constant/assured money flow. Advertisers can be a persnickety bunch and their contracts with a given company can be short (a year or two. Or only a few months).

There are creative ways to put ads in that can enhance a game and even fit within a theme, especially certain products, but presentation, too. Most don't do this, because advertisers want their ads to look a certain way and they hire outside ad agencies for it. If an department could be created within a fame/MMO to make such ads, maybe this would solve the problem a bit?
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Posted: Aug 29th 2011 10:22PM Apakal said

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Just when you think you've seen the worst, someone comes along with an idea to make games even more incredibly awful... Amazing.

Posted: Aug 29th 2011 10:29PM madcartoonist said

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As long as they don't do anything to make you die more so you have to see more ads.

Posted: Aug 29th 2011 11:17PM ndessell said

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@madcartoonist oh but that is just another challenge, tehe casuals
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Posted: Aug 30th 2011 12:12AM xBludx said

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@madcartoonist

But of course, they might.

I will just have to find another hobby if this creeps into all games. Enough already with the money grubbing in every little thing. When will there be a backlash?
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Posted: Aug 30th 2011 3:01PM Saker said

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@xBludx liaise-faire style american capitalism has spread like cancer into everything everywhere. This is what you get the cult of infinite greed.
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Posted: Aug 29th 2011 10:45PM Nearly Departed said

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If someone clicked an in-game ad while dead and went to a website where they are out of game and not seeing my rez request, I would not be a happy person.

Even if the person stayed in-game, but was pre-occupied, still not a happy member of the group.

Posted: Aug 29th 2011 11:11PM DevilSei said

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Well, there are worse ways of dealing with your time "out" so to speak during death!
Like say... being stuck staring at some angelic thing slowly floating away for 20-30 unskippable seconds before the game lets you play again...! Yaaaaay...

So ads when you die aren't the worst thing they could of implemented. They could of done it between every loading screen as you step in and out of a town area or something. Or before and after you start and exit the game.

Posted: Aug 29th 2011 11:13PM ndessell said

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1 less reason to die in my books

Posted: Aug 30th 2011 12:05AM Beags said

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@ndessell Are you sure you don't mean "One more reason not to die in my books"?
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Posted: Aug 29th 2011 11:15PM real65rcncom said

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If you watch the ad, then you get up after it's over and go right back into combat repair/debuff free.

If you don't watch it and choose to rez skipping the ad, then you get a 10 minute penalty or you pay repair bills instead.

Wondering how long it'll take them to work that in.

Posted: Aug 30th 2011 12:48AM Graill440 said

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"According to a recent interview with [a]listdaily, CEO Adam Bohn says that response has been good so far. The game network's 12 to 13 million users are happy with the ads because Artix likes to keep them fun for a younger audience."

I take it these games cater to 5 year olds? And we will never play them?

Posted: Aug 30th 2011 1:39AM Space Cobra said

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@Graill440

Well, to cover specific details (and my own observations) Adventure Quest and the similar games of this company are very, very lite. You can play them for short stints, during work time (SHAME ON YOU!) or whatever. They are nice in that way and I can see how he'd have 13 or so million, but I would not call them "devoted and signing in everyday" type of players.

It's typically a f2p game with some perks for subscription, but IMO, not game-breaking (although it may seem to be). Also a wee bit of MT in there. IMO, it kinda thrives better as a short, casual f2p than most other games. Plus, it's 2-D all the way.
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Posted: Aug 30th 2011 1:11AM Unverfied B said

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Give developers an actual financial incentive to kill our characters more often? What could possibly go wrong?

Posted: Aug 30th 2011 1:52AM Silverangel said

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Younger audiences programmed from an early age to blissfully accept mental programming via advertising in the games they play.

Posted: Aug 30th 2011 2:01AM xBludx said

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@Silverangel

Yes, well, soon enough there will be ads inside your eyelids when you sleep, or maybe microwaved directly into your brain. Cool, huh?
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Posted: Aug 30th 2011 6:47AM Dril said

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@xBludx

Ads?

By the time that tech is around, it'll be motivational songs praising the people's republic and our eternal father, Chairman Mao.

I for one look forward to our Chinese overlords.
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Posted: Aug 30th 2011 3:57AM Doran7 said

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oh just great, now an incentive for develpers to extend the time you have to spend in grave yards.. fail!

Posted: Aug 30th 2011 6:58AM Decanus said

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as long as the ads don't break game immersion i don't mind where they are, say a modern day setting i wouldn't be hard pressed to believe say vending machines sell Coca-Cola as there vending machines are pretty much every where, or bill boards with versions of there real billboard adds on them but not part of the UI interface that is just garish.

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