When your character dies in your favorite MMO, have you ever thought, "Gee, I'd sure like to see an ad right about now"? MMO developer Artix believes that death ads are the way to go, as they've introduced special advertising that will show up only when a character dies in their game AdventureQuest Worlds.
According to a recent interview with [a]listdaily, CEO Adam Bohn says that response has been good so far. The game network's 12 to 13 million users are happy with the ads because Artix likes to keep them fun for a younger audience.
Despite the fact that this has been done before in games like Shadowbane, and the deceased Dungeon Runners to a lesser extent, Bohn believes the ads are a good idea that they'll eventually build upon. I think if nothing else, it will make us want to die a whole lot less.
Reader Comments (26)
Posted: Aug 29th 2011 10:15PM FrostPaw said
in game ads that..
a) Fit the game theme and demographic
b) don't intrude on the players gameplay
c) impede or data mine the performance of the client
d) reduce or negate player subscription fees
are an acceptable way for a company to offset costs in my book, unfortunately, in game ads are often used as additional revenue generators rather than to give players cheaper games. I mean...if you are used to paying $12-14 a month for a game, why drop the price when you can make that + whatever the ad sponsors pay you?
If nothing else it a death ad would be a good deterrent to dying ;-p
a) Fit the game theme and demographic
b) don't intrude on the players gameplay
c) impede or data mine the performance of the client
d) reduce or negate player subscription fees
are an acceptable way for a company to offset costs in my book, unfortunately, in game ads are often used as additional revenue generators rather than to give players cheaper games. I mean...if you are used to paying $12-14 a month for a game, why drop the price when you can make that + whatever the ad sponsors pay you?
If nothing else it a death ad would be a good deterrent to dying ;-p
Posted: Aug 30th 2011 12:05AM Space Cobra said
@FrostPaw
Re: Offset costs/ Free gaming versus subscription:
This has always been my suggestion ever since UO poked its head out; just rely on ad revenue and make a game free to players instead of sub-costs.
But a few things pop-up and I think they pertain to online gaming. One of them is that if there are too many ads, you will drive players away. Since there are metrics now to see how many people see a particular ad and that generates revenue, you may lose those dollars from your advertiser(s) ig less people see them. There is a definite balancing act to having the right amount of ads that doesn't fit everyone and you can worsen a situation (and lose revenue both with ads) if people leave. Of course, I am not even mentioning sub-fees lost, which is a given and worsens the situation.
I would pull a figure from the air and say roughly 93% of all corporations, be they magazines or networks (Cable Networks, too, since you PAY for TV and yet there are now mmore ads than entertainment) are being greedy. To be fair, if I were in that position, I would not turn away the "extra money" ad-revenue could create on top of my subscription money (and maybe MT shop). IMO of customer, this is rather sad since I have to watch ads and gain no/little benefit from it. I have seen where ad-revenue works, but it does not have the constant/assured money flow. Advertisers can be a persnickety bunch and their contracts with a given company can be short (a year or two. Or only a few months).
There are creative ways to put ads in that can enhance a game and even fit within a theme, especially certain products, but presentation, too. Most don't do this, because advertisers want their ads to look a certain way and they hire outside ad agencies for it. If an department could be created within a fame/MMO to make such ads, maybe this would solve the problem a bit?
Reply
Re: Offset costs/ Free gaming versus subscription:
This has always been my suggestion ever since UO poked its head out; just rely on ad revenue and make a game free to players instead of sub-costs.
But a few things pop-up and I think they pertain to online gaming. One of them is that if there are too many ads, you will drive players away. Since there are metrics now to see how many people see a particular ad and that generates revenue, you may lose those dollars from your advertiser(s) ig less people see them. There is a definite balancing act to having the right amount of ads that doesn't fit everyone and you can worsen a situation (and lose revenue both with ads) if people leave. Of course, I am not even mentioning sub-fees lost, which is a given and worsens the situation.
I would pull a figure from the air and say roughly 93% of all corporations, be they magazines or networks (Cable Networks, too, since you PAY for TV and yet there are now mmore ads than entertainment) are being greedy. To be fair, if I were in that position, I would not turn away the "extra money" ad-revenue could create on top of my subscription money (and maybe MT shop). IMO of customer, this is rather sad since I have to watch ads and gain no/little benefit from it. I have seen where ad-revenue works, but it does not have the constant/assured money flow. Advertisers can be a persnickety bunch and their contracts with a given company can be short (a year or two. Or only a few months).
There are creative ways to put ads in that can enhance a game and even fit within a theme, especially certain products, but presentation, too. Most don't do this, because advertisers want their ads to look a certain way and they hire outside ad agencies for it. If an department could be created within a fame/MMO to make such ads, maybe this would solve the problem a bit?
Posted: Aug 29th 2011 10:22PM Apakal said
Just when you think you've seen the worst, someone comes along with an idea to make games even more incredibly awful... Amazing.
Posted: Aug 29th 2011 10:29PM madcartoonist said
As long as they don't do anything to make you die more so you have to see more ads.
Posted: Aug 29th 2011 10:45PM Nearly Departed said
If someone clicked an in-game ad while dead and went to a website where they are out of game and not seeing my rez request, I would not be a happy person.
Even if the person stayed in-game, but was pre-occupied, still not a happy member of the group.
Even if the person stayed in-game, but was pre-occupied, still not a happy member of the group.
Posted: Aug 29th 2011 11:11PM DevilSei said
Well, there are worse ways of dealing with your time "out" so to speak during death!
Like say... being stuck staring at some angelic thing slowly floating away for 20-30 unskippable seconds before the game lets you play again...! Yaaaaay...
So ads when you die aren't the worst thing they could of implemented. They could of done it between every loading screen as you step in and out of a town area or something. Or before and after you start and exit the game.
Like say... being stuck staring at some angelic thing slowly floating away for 20-30 unskippable seconds before the game lets you play again...! Yaaaaay...
So ads when you die aren't the worst thing they could of implemented. They could of done it between every loading screen as you step in and out of a town area or something. Or before and after you start and exit the game.
Posted: Aug 29th 2011 11:13PM ndessell said
1 less reason to die in my books
Posted: Aug 29th 2011 11:15PM real65rcncom said
If you watch the ad, then you get up after it's over and go right back into combat repair/debuff free.
If you don't watch it and choose to rez skipping the ad, then you get a 10 minute penalty or you pay repair bills instead.
Wondering how long it'll take them to work that in.
If you don't watch it and choose to rez skipping the ad, then you get a 10 minute penalty or you pay repair bills instead.
Wondering how long it'll take them to work that in.
Posted: Aug 30th 2011 12:48AM Graill440 said
"According to a recent interview with [a]listdaily, CEO Adam Bohn says that response has been good so far. The game network's 12 to 13 million users are happy with the ads because Artix likes to keep them fun for a younger audience."
I take it these games cater to 5 year olds? And we will never play them?
I take it these games cater to 5 year olds? And we will never play them?
Posted: Aug 30th 2011 1:39AM Space Cobra said
@Graill440
Well, to cover specific details (and my own observations) Adventure Quest and the similar games of this company are very, very lite. You can play them for short stints, during work time (SHAME ON YOU!) or whatever. They are nice in that way and I can see how he'd have 13 or so million, but I would not call them "devoted and signing in everyday" type of players.
It's typically a f2p game with some perks for subscription, but IMO, not game-breaking (although it may seem to be). Also a wee bit of MT in there. IMO, it kinda thrives better as a short, casual f2p than most other games. Plus, it's 2-D all the way.
Reply
Well, to cover specific details (and my own observations) Adventure Quest and the similar games of this company are very, very lite. You can play them for short stints, during work time (SHAME ON YOU!) or whatever. They are nice in that way and I can see how he'd have 13 or so million, but I would not call them "devoted and signing in everyday" type of players.
It's typically a f2p game with some perks for subscription, but IMO, not game-breaking (although it may seem to be). Also a wee bit of MT in there. IMO, it kinda thrives better as a short, casual f2p than most other games. Plus, it's 2-D all the way.
Posted: Aug 30th 2011 1:11AM Unverfied B said
Give developers an actual financial incentive to kill our characters more often? What could possibly go wrong?
Posted: Aug 30th 2011 1:52AM Silverangel said
Younger audiences programmed from an early age to blissfully accept mental programming via advertising in the games they play.
Posted: Aug 30th 2011 3:57AM Doran7 said
oh just great, now an incentive for develpers to extend the time you have to spend in grave yards.. fail!
Posted: Aug 30th 2011 6:58AM Decanus said
as long as the ads don't break game immersion i don't mind where they are, say a modern day setting i wouldn't be hard pressed to believe say vending machines sell Coca-Cola as there vending machines are pretty much every where, or bill boards with versions of there real billboard adds on them but not part of the UI interface that is just garish.








