Never underestimate the power of magic or kids accessing their parents' wallets. That's what we've learned from KingsIsle
over the past few years, as its Wizard101
has grown into a powerhouse slugger that knocks down barriers of all types: age, social groups, and most importantly for the accounting department, world regions.
Today we've learned that KingsIsle has struck a deal with Taomee Holdings Limited
to bring Wizard101
to China, and in so doing greatly expand the game's market. Taomee specializes in online gaming that's angled for children, so this seems like a perfect match. Chinese players should see a localized version of Wizard101
sometime next year.
KingsIsle also says that Wizard101's
website netted over 13 million unique visitors during the month of July, a strong indication of just how big this game has grown.