The secret is out and the jig is up: MMO studios have solid evidence that adding a free-to-play option on top of a subscription model is the way to bring in hordes of new players. Age of Conan: Unchained
proved this today as Funcom
announced the addition of over 300,000 players to its bloody family in the first month of service.
Apparently the servers are packed full and Funcom is raking in the moolah, too. The studio announced that servers have quadrupled activity during this time period, and revenues have more then doubled. This is certainly good news for the 2008 title, which is now being supported by a mix of subscription and cash shop options.
Funcom CEO Trond Arne Aas
is pleased as (a) punch: "The launch of the hybrid business model has been very successful so far. The activity levels on the servers are booming with a fourfold increase in players during July, we more than doubled the revenue generated from the game, and we have experienced a positive development in subscriber numbers. This definitely gives us great hope for the game's future."
Age of Conan
is set to release a movie tie-in update later this month called Savage Coast of Turan
to take advantage of the Conan the Barbarian movie coming to theaters on the 18th.