While you might think that story is all about narrative and characterization, Morrison opines that a sense of place and attention to world-building details like societal structures are equally important. Quest text can be crucial too, and while gameplay is obviously a big deal, Morrison says that it's only part of the equation.
"Sure, a game can be good on its own mechanical merits, and first and foremost a game must be a compelling gameplay experience... but those truly great games? Those are the games that also create a sense of place for the player. A world they can believe in," he writes.
