Jeremy Gaffney knows MMOs, having spent a great portion of his life working at Turbine and NCsoft, so when he speaks about building successful games, he's not just spitballing -- he's got experience in his back pocket and forward-thinking in the palm of his hand. Speaking with Develop, Gaffney gave clear, practical advice about how MMO studios can pull ahead and succeed in this cutthroat market.
Like many gamers, Gaffney is concerned with the growing aversion to risk-taking that studios exhibit as MMO gaming's gone more mainstream. "I worry, for example, that mass market equals mass budget equals risk aversion equals conservative design. The great thing about the early MMOs – games like Asheron's Call, Ultima Online, EverQuest and Lineage – was the fact they experimented; they weren't afraid to take different directions," he says.
Even so, Gaffney is excited for the possibilities in the industry, simply because there are so many of them. Whether studios choose to develop for the mainstream or niche, console or mobile markets, using free-to-play or subscription business models, he sees avenues for success in all of them: "The common denominator will always be the gamer. And with gamers comes diversity, especially now."
Gaffney's Carbine Studios is hard at work on an as-of-yet unnamed MMO which will be revealed at Gamescom later this month.
Reader Comments (13)
Posted: Aug 3rd 2011 12:28PM VikingGamer said
This article seems to end abruptly. Was it supposed to have a link to an interview or maybe a few more paragraphs or maybe a point?
Posted: Aug 3rd 2011 12:31PM Pingles said
In my opinion one of the most exciting things about MMOs today is that we have already hit critical mass on them.
The only way companies will be getting interest in the new ones is either with IPs or with new features.
I am eager to see more innovation with features and niches.
The only way companies will be getting interest in the new ones is either with IPs or with new features.
I am eager to see more innovation with features and niches.
Posted: Aug 3rd 2011 12:41PM j1083 said
@Pingles I think there's still room for growth, but only for companies that continue to innovate. If someone hasn't picked up WoW or Rift by now, chances are that style of game still isn't going to hook them.
I'm very interested in seeing where GW2, as the "MMO for people who don't like MMOs," takes the genre. I'm also very itnerested in seeing how Freedom works out for City of Heroes (my prediction would be significant, but not overwhelming commercial success).
That said, i feel like nothing Gaffney had to say hasn't been said by other industry insiders for a couple years, now. The industry is stagnating due to expectations of WoW blockbuster sales and attempts to mirror them. Titles need to continue to diversify to appeal to a diverse playerbase, etc. Not exactly news, is it?
Reply
I'm very interested in seeing where GW2, as the "MMO for people who don't like MMOs," takes the genre. I'm also very itnerested in seeing how Freedom works out for City of Heroes (my prediction would be significant, but not overwhelming commercial success).
That said, i feel like nothing Gaffney had to say hasn't been said by other industry insiders for a couple years, now. The industry is stagnating due to expectations of WoW blockbuster sales and attempts to mirror them. Titles need to continue to diversify to appeal to a diverse playerbase, etc. Not exactly news, is it?
Posted: Aug 3rd 2011 12:36PM Doran7 said
It's not just that game developers are afraid to take risks.. Much of the problem is that they have unrealistic expectations of what success means. We see games that devs have put years of work into being scrapped before they have a chance to grow. At the other end of the spectrum we have some gave concerns who actually rush out multiple sub par mmos to try to grab enough user margin to make a quick and larger profit.
Neither plan is a recipe to a good mmo. Game companies have to believe in their games and game ideas. If they don't players will not either. Having a record of pulling games off the market because they are not as popular as a company would like does not inspire confidence in the company or it's other games.
Neither plan is a recipe to a good mmo. Game companies have to believe in their games and game ideas. If they don't players will not either. Having a record of pulling games off the market because they are not as popular as a company would like does not inspire confidence in the company or it's other games.
Posted: Aug 3rd 2011 12:38PM LA1111 said
Posted: Aug 3rd 2011 12:39PM VikingGamer said
@LA1111
Ahh, thanks.
Ahh, thanks.
Posted: Aug 3rd 2011 1:41PM Borick said
I'll bet Minecraft and Farmville have stuck in the craws of the AAA studios. The profit margins on those games blow the studios out of the water and show that quality begins with gameplay, and the media presentation -- no matter how polished or expensive, is always tertiary to the goal of game design.
Sound. Graphics. Writing. Animation. I.T... these things are present and paid to serve gameplay, never vice-versa.
Sound. Graphics. Writing. Animation. I.T... these things are present and paid to serve gameplay, never vice-versa.
Posted: Aug 3rd 2011 2:07PM Space Cobra said
Personally, I'd like to see more Niche MMOs. I know they are out there and I've seen them, but I'd like to see bigger studios working on them.
There are MANY niches out there that the MMO world has yet to address or fill.
There are MANY niches out there that the MMO world has yet to address or fill.
Posted: Aug 3rd 2011 2:13PM Tom in VA said
And yet, strangely, ArenaNet abandoned the innovative and extremely popular Guild Wars 1 -- with its heavy instancing, heroes, player group size flexibility -- in order to step much closer to mainstream, conventional MMOs in its heavily reworked GW2.
Frankly, as much as I'm stoked for GW2, I'd have MUCH preferred ArenaNet had continued with GW1 (perhaps fixing the z-axis issues, adding crafting and an AH, and addressing a few other minor quibbles).
I'd sooner play GW1, "campaign 4" or "expansion 2", than GW2, and that's a fact. Maybe some other developer will get a clue and pick up the ball -- so lucrative and still so full of potential -- that ArenaNet has apparently dropped.
Frankly, as much as I'm stoked for GW2, I'd have MUCH preferred ArenaNet had continued with GW1 (perhaps fixing the z-axis issues, adding crafting and an AH, and addressing a few other minor quibbles).
I'd sooner play GW1, "campaign 4" or "expansion 2", than GW2, and that's a fact. Maybe some other developer will get a clue and pick up the ball -- so lucrative and still so full of potential -- that ArenaNet has apparently dropped.
Posted: Aug 3rd 2011 4:38PM theinternetman said
NCSoft has never created a successful MMO.
Posted: Aug 3rd 2011 5:52PM bulldozerftw said
I must say I'm starting to appreciate the new direction ncsoft is heading in. Aion is starting to add some of the feature I and others I'm sure have been dying for and they also have more community type of events and stuff. But yeah I do find myself enjoying ncsoft's collection of games alot more compared to any other company.
Posted: Aug 4th 2011 5:45AM UnSub said
Well, that was a nothing article.
I'm honestly looking forward to Carbine's MMO, just so Gaffney has to back up the plattitudes that often fill his commentary on MMOs.
I'm honestly looking forward to Carbine's MMO, just so Gaffney has to back up the plattitudes that often fill his commentary on MMOs.







