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Reader Comments (211)

Posted: Jul 25th 2011 1:18PM Borick said

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@Oskari And my cash is MY property, as is my voice. Bioware/EA won't get my cash for this, and because of their activities they won't get my cash for anything else, ever, and I'll add my well-trained demagoguery to the negative press. They can have that last part for free.

See how it works? It's fun!

Pump & Dump marketing doesn't work when the consumer base is aware of it.
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Posted: Jul 25th 2011 2:53PM Oskari said

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@Borick

Do what you want with your money. That's your right. I personally couldn't care less. EA still has the right to handle their business however they see fit.
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Posted: Jul 25th 2011 8:54AM Noviere said

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I'm glad they are having a limited release, whether by region, or quantity, it doesn't matter to me.

This game will have huge sales at launch. No one can deny that. Customers not being able to play because of queues and server crashes is bad.

Posted: Jul 25th 2011 9:23AM Issmir said

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@Noviere

I hear you. But is the scenario where customers are unable to play because they're unable to purchase the game really a better solution?
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Posted: Jul 25th 2011 10:25AM Noviere said

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@Issmir People lose out either way, true. At least the people not able to buy the game at launch won't have spent $60+ and still not have been able to play the game though.
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Posted: Jul 25th 2011 8:55AM Grinstone said

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Whether or not it's a smart move to limit the pre-orders depends entirely on what they do with the information. If the available games (especially the digital versions) run out and they make more available, with whatever necessary back-end changes to accommodate the extra players, more power to them. If they don't do that and they limit the number of games available simply for the sake of limiting them... lolwut?

I think by now it's a given that any MMO has to be fully prepared to either add or remove servers within months of launch. If they're really smart they'll keep a handful more servers than they need, just in case, and allow for free server transfers. A few months in, after things have shaken themselves out, they can start with making them paid transfers or whatever. Though these days that's probably closer to the minimum that they can do (or, let's be frank, it's the least players should expect).

I had a thought about this limited availability being a marketing gimmick but, seriously, can there any Star Wars or BioWare fans who're not at least aware of this game by now?

Posted: Jul 25th 2011 8:55AM kylowe said

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I think although they should of did a better job letting people know, it was the right move.
Eventually everyone will get access and all will be right in the force. Limiting the US quantity makes no sense as we are their major cash cow.
Just be patient guys, and I know you are hating on EA now but remember, patience will pay off...here's to hoping they give you late comers something special in-game for being patient and joining.

Posted: Jul 25th 2011 9:03AM AlienFanatic said

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It's a ploy, pure and simple. The illusion of limited availability spurs high up-front sales and creates an atmosphere of exclusivity. It's much like what Google is doing with Google+. Those that "got in" feel elated that they've done so, and those left on the outside are even more determined to get in.

There may be some truth to EA's claims that a limited launch will ensure the best experience possible, since Star Wars is a massive franchise and many people will blindly buy anything with SW on the label. I just think that this is a win-win for EA in that they get enormous buzz (even if some is negative) and an extended period where their title is considered a "must have."

Posted: Jul 25th 2011 9:10AM Ardra Diva said

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This is damage control but it's logical, if demand is outstripping their server farm.

What is incomprehensible is that they wouldn't be able to get their hands on extra computing power to host what appears to be demand.

Just bloody rent it, don't have to buy it. Amazon.com has some of the most robust servers in the world. All because of black friday. The rest of the year they rent their awesome capacity out.

Posted: Jul 26th 2011 5:45AM Delvenar said

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The part i think people are either missing, or unaware of was in one of the Q&A sessions at comicon, the day the pre-orders went live, someone asked them specifically about shards, and whether or not they were prepared to add new ones at release. The answer was something like "we have the technical capability, but we're not planning to at this time"
So, even though my Son, Father and I, all got our copies pre-ordered, I understand the frustration, and I'm really curious to see just how many servers they do go with at launch, and just how many copies are sold.

I know a typical mmo has somewhere in the neighborhood of 100k on the CE boxes, sometimes as many as 125 or 150k, so then you figure probably 500k total copies. Which is a fair estimate i think. Now, if they weren't limiting it, just how high would it be by Thanksgiving? 2-3 mil? higher maybe? who knows.....and there's the rub.

I don't think i'd say this is the best way to handle a release by any means, but as many people have mentioned, it may very well be better than letting people spend the $60-80 and not be able to play on launch day. It does indeed, end up lose lose, both for Bioware, and for the people who can't/couldn't pre-order. I just hope it doesn't doom the game before it even launches. (though i doubt that, given how well the game looks to play even solo, i think it'll live for at least a couple years...i mean look at how long SWG limped along after NGE =P)
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Posted: Jul 25th 2011 9:16AM Link064 said

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This issue is so silly and is retarded that so many people are making such a big fuss about nothing.

1) People in other areas are still able to get the game. The only thing they are locked out of is preordering through Origins (which can be circumvented too). There is no IP blocking and there is no CC blocking. People who talk about IP/region blocking are retarded. Also, a lot of areas that aren't officially on the list can still get the game. For instance, I personally know several people in Australia that were able to preorder the game at a local game store and then activate their code on the SWTOR website. If people would stop feeding the rumormill/trolls, then they might realize that it is nowhere near as bad as the retarded trolls are making it out to be.

2) Not being there for day one is not a big deal. I've seen so many people try to make this argument, but it is truly a fallacy. The only people who benefit like they try to argue is the truly hardcore players, the which have already preordered regardless of where they live. Sorry, but if you are having trouble preordering or are whining about not being able to play, you're not hardcore enough to benefit from being there on day one anyway. Everyone who tries to make the argument that day 1 access is important tries to bring up some extreme example about how player X earned infinity plus one virtual monies by doing some extreme act/grind, but nobody has ever come up with real example of how real players benefit from day one. That is because there is none.

3) It doesn't matter if EA had decided to sell it everywhere and just limit copies, because you would still have the whiners complaining about how "Romania got more copies than Bulgaria" and how "EA is discriminating against Bulgarians" (which is a ridiculously laughable argument; yes, EA hates you so much that they don't even want your money). There is no perfect solution, so they went with what experience and business logic has told them: give your core customer base an excellent experience and then expand on that.

Some of the reactions people are giving are just plain ridiculous. It's like they're being withheld food and water. If people are really that desperate to play the game, find a way to circumvent the system. Otherwise, get a grip.

Posted: Jul 25th 2011 9:38AM Popplewell said

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@Link064

The truth/logic of the situation is an irrelevance at this point.

It's been handled so poorly that the damage is done already.

I do, however, agree that people are taking it too seriously but then that's what happens when you whip people up into a frenzy for your product then tell them they can't buy it.
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Posted: Jul 25th 2011 9:19AM (Unverified) said

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Limiting numbers and dividing them proportionally across all regions would have been more fair. Star Wars is a world-wide phenomenon.

Posted: Jul 25th 2011 9:26AM Ergonomic Cat said

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Was the regional decision made for marketing reasons, or just because international sales regulations are as stupid as they have always been for games?

As for being sold out - Amazon still seems to be selling CE's and DD's. Am I missing something?

Posted: Jul 25th 2011 9:28AM Ergonomic Cat said

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And by "DD's" I mean "Base versions of the game" sorry. But the DD seems to be available at Origin.

Posted: Jul 25th 2011 9:38AM ChiQuan said

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I think BioWare is being smart in insuring the highest level of game experience and customer service over just taking every ones money and dealing with the problems that ensue from over loaded servers. Anyone can get in the game by purchasing from an online merchant such as Amazon, there is no IP blocking or any other form of segregating areas out of the game. Much ado about nothing, they want all of our money, but they are being prudent about providing the best game and service possible.

Posted: Jul 25th 2011 1:56PM foofad said

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@ChiQuan

Pretty much this. Would you rather spend a bunch of money on something you expect to work on day one that doesn't actually work until day seven (which was WoW's release) or would you rather wait and pay money when you can reasonably expect it to function out of the box? It's so very, very simple. Unfortunately this is grinding on everyone's rampant entitlement issues.
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Posted: Jul 25th 2011 9:51AM MMOaddict said

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No one is going to remember this once the game launches. Everyone will either be playing or not playing and this story will be long gone. Sometimes I think people gripe about things like this while waiting due to boredom and just to incite drama on purpose. It's pretty sad.

Posted: Jul 25th 2011 10:07AM Balraw said

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While I am sure Bioware had some input the title really should be:

Did EA make the right call?

For me personally all this is just another reason to add to the growing list why I have my doubts about getting this game. In fact it is probably going to be the one that makes me stay on the side of caution and keep my money in my wallet until after the game has been released.

There is no doubt this game will probably be huge and will more than likely break all sorts of sales records (which I am sure EA will be quick to point out.) The thing is this is an mmo and sales figures are not really important from a player point of view. Retentions is the key thing as its not really an mmo if all those people who bought into the hype have left after the first month (though I must stress I don't expect it to flop after one month or year) but you get the idea I hope :)

Given that I already have doubts about whether I will enjoy this game I think it would be prudent for me to sit this launch out and wait a month or so to see how things are shaping up for a player once all the launch hype has settled down a little.

Posted: Jul 25th 2011 10:09AM mmogaddict said

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@Balraw Bioware is little more than EA's bitch these days, we saw the signs with Dragon Age 2 and to a certain degree Mass Effect 2.

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