The third-person shooter Firefall has questioned nearly everything about what it means to be an MMO. In fact, CEO Mark Kern has mentioned to us at PAX East 2011 that the term MMO is not in the development vocabulary of his game: "If people want to call us an MMO, that's great. We aren't going to call ourselves an MMO, because we want you to think fresh thoughts along with us." These "fresh thoughts" extend not only to the game design, but they also extend to the game's subscription model.
As a former team lead from Blizzard, one would think that Kern would totally support the monthly subscription model shared by Blizzard's flagship MMO, World of Warcraft. In the beginning, Kern admits that he was. He tells to the Escapist, "We felt that with a AAA quality game, a subscription was still the way to go. I was pretty skeptical of free-to-play five years ago."
However, with the change in US economy and watching the success of F2P MMOs in other countries like China, the CEO changed his tune. "What I found surprised me; free-to-play wasn't just a successful model, it was an incredibly profitable one," Kern explains in the Escapist article. As the perception of F2P is changing in western culture, perhaps we will see more and more triple-A games beginning their life as free-to-play.
The full interview with Firefall's Mark Kern can be found on the Escapist website. Let us know what you think of F2P for triple-A games in the comments below.
Reader Comments (45)
Posted: Jul 14th 2011 10:26PM Jade Effect said
Don't really care about f2p games. They're often too busy trying to sell things on the cash shop and ignore supporting the game through gm customer service or proper policing of the game. Cheats, exploits, hacks run rampant and the MMO company looks the other way.
I still recall playing Allods Online and the players actually have to provide fraps/videos of cheaters for gPotato to ban them. That's just ridiculous. It's like doing all the evidence gathering work, so the police can stop munching donuts and go arrest the criminal.
I still recall playing Allods Online and the players actually have to provide fraps/videos of cheaters for gPotato to ban them. That's just ridiculous. It's like doing all the evidence gathering work, so the police can stop munching donuts and go arrest the criminal.
Posted: Jul 14th 2011 11:48PM Azaetos said
Enough already with the Gordon Gecko pricing model aka F2P. I'd prefer games companies to work on in-game features rather than working out ways to extract more money from me.
Posted: Jul 15th 2011 12:20AM cray said
These companies changing their payment systems aren't doing it because of personal preference, they are doing it because there's more money to be had. It's a win/win for consumers and business. The sooner people see this, the sooner the perception of the quality of F2P/B2P games changes for the better.
Mark my words, there's going to be plenty of converts when Guild Wars 2 hits the shelves.
Mark my words, there's going to be plenty of converts when Guild Wars 2 hits the shelves.
Posted: Jul 15th 2011 8:36AM DarkWalker said
My favorite business model is the F2P/subscription hybrid with some stipend for subscribers, used by games like CO, LotRO, DDO, and in the near future CoH.
The F2P part means I can try the game for as long as I want, with some limitations; more importantly, it allows me to go back and try the game again after some time, at my own pace, if for some reason I didn't like the game at first.
The subscription hybrid means I should be able to remain competitive by just paying the subscription.
And the stipend means I can still get any item from the store I deem essential, given enough subscription time.
The F2P part means I can try the game for as long as I want, with some limitations; more importantly, it allows me to go back and try the game again after some time, at my own pace, if for some reason I didn't like the game at first.
The subscription hybrid means I should be able to remain competitive by just paying the subscription.
And the stipend means I can still get any item from the store I deem essential, given enough subscription time.
Posted: Jul 15th 2011 12:23PM Jorev said
It is no revelation that so called "free to play " models, which realistically are pay to play models, are more profitable than a flat subscription rate.
The problem is that it tears down the fabric of a virtual world and destroys any possibility of a fair and level playing field.
No thanks.
The problem is that it tears down the fabric of a virtual world and destroys any possibility of a fair and level playing field.
No thanks.
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