The last time we heard the term offer wall around these parts, it was in reference to a Turbine
initiative that sparked an outpouring of fan anger
centered on Dungeons and Dragons Online
. The company ultimately did away with the plan
due to concerns over Turbine's
third-party partner (Super Rewards
) as well as the general shadiness associated with trading a player's personal information.
Today, Realms Online
has announced its own offer wall, this time in concert with Guppy Media
and Peanut Labs
press release says that the new deal "complements [its] existing partnership with Super Rewards, which not only provides free offers but also allows access to over 100 global payment methods
Super Rewards, Guppy Media, and Peanut Labs are advertising firms that pay GameSamba for leads, in effect exposing GameSamba customers to various third-party products that they might not otherwise be aware of via surveys, special offers, and the like. GameSamba, in turn, gives Sambas (the company's virtual currency) to those gamers who meet certain requirements relating to the third-party advertisers. You can learn more about the arrangement
on the GameSamba forums.