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Reader Comments (17)

Posted: May 17th 2011 10:08AM Grumms said

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Good for NCsoft, they deserve it.

Posted: May 17th 2011 11:33AM Suplyndmnd said

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Didn't they just announce the end of Lineage? The same one making them 28%?

Posted: May 17th 2011 11:38AM edgecrusherO0 said

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@Suplyndmnd

In the US they did. It's still active in Korea. Not sure about other markets.
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Posted: May 17th 2011 11:52AM (Unverified) said

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I have a healthy, active dislike of NCSoft. They're idiots. Why develop games like Auto Assault, Dungeon Runners and Tabula Rasa if they aren't going to stand behind them? I'd give SOE money before NCSoft - at least Vanguard and SWG are still up for the loyal players who want to enjoy it.

Posted: May 17th 2011 12:22PM paterah said

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@(Unverified) Because the games simply weren't profitable. SWG and Vanguard are.
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Posted: May 17th 2011 12:45PM SkyStreak said

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@paterah

I'm not sure that your statement is entirely accurate. IIRC, AA and TR were cancelled due to "not meeting expectation."

It was never stated that they weren't making a profit.
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Posted: May 17th 2011 1:03PM paterah said

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@SkyStreak Well, at least for Dungeon Runners it was clearly stated in a dev quote you can even look it up if you want. I'm sure the other 2 games weren't the difinition of successful either.
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Posted: May 17th 2011 1:15PM Ehra said

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@SkyStreak

Whether the game itself is generating a profit isn't the whole issue. What needs to be considered is if the resources being put into the game are providing enough of a return to justify the resources not being spent on any other product.

If $X put in Auto Assault produced $Y income while putting that same $X into some other game would produce more than $Y income then it makes sense to move those resources into the games that's giving back more bang for their buck.


I had fun with Auto Assault while it lasted but I really can't blame NCsoft for dropping it. The game was a rushed mess and they have other (more profitable) games that need money too.


If Anet didn't make tough decisions like that then we likely wouldn't be seeing these types of news articles about them.
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Posted: May 17th 2011 11:53AM cforciea said

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If revenue is holding stable but profits are up, that just means they are spending less money on future development, right? Not that there is anything wrong with that per se, as it could just be related to the current development stage of various projects and/or fewer mistakes and cut projects behind the scenes, but I'm not sure it is necessarily anything to do a huge happy dance over, either. The most positive part of the release seems like it would be that their revenues are holding steady despite the lack of big releases in the recent past, which means that they are holding on to subscribers well.

I think Massively might do well to find a contributer that has an interest in analyzing the finances of MMO studios. The news posts related to quarterly earnings reports and that sort of thing on this site always seem to be sort of a layman's quick summary of a subject that he or she does not actually particularly want to research. That's really not that surprising, since most people who would want to join the Massively team would likely have a lot more interest in gaming than finance, but I think it would make the whole publication stronger to have an editor who had some background and interest in these things.

Posted: May 17th 2011 2:16PM tooright said

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They do better in Korea and China because the games are consumed differently there.

When I played Chinese Aion I spent about 12 $ US for the 3 months of play.

There isn't any box cost over there, you buy your subscription in blocks of hours played, not per month. Also you could buy Kinah (gold) right from the company for about 5 dollars for 1 million kinah, you could hire a human "pilot" to level for you , and Bots were everywhere and not policed. These Games were built from the ground up with discouraging and repetitive mechanics intended to include these ancillary industries like gold selling and power leveling. In the west we play games differently and frown deeply on gold selling and power leveling and thats why we are scratching our heads when we read "NCSoft" and "Profits" in the same sentence.

NCSoft games "work" in Korea and China because They are built for that audience. When compared to Western games from the perspective of a westerner it doesn't add up.

Auto assault and TR were so bad partly because they had practically no appeal to NCSoft's target demographic.

An MMO about cars sounds great to us , we have a HUGE car culture , for every 100 americans there are 77 cars , where in South Korea there's about 34 cars for every 100 people.

NCSoft are a business who focus their energy on their customers and we have shown them that WE are not the target demographic based on the fiscal performance of their products on this side of the globe.

And flat revenue and increased profits would make the inner investor very nervous and look hard at whats going on there internally and consider selling on the bubble.



Posted: May 17th 2011 3:06PM Sukiyaki said

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These Games were built from the ground up with discouraging and repetitive mechanics intended to include these ancillary industries like gold selling and power leveling. In the west we play games differently and frown deeply on gold selling and power leveling and thats why we are scratching our heads when we read "NCSoft" and "Profits" in the same sentence."
PURE BULLSHIT AND LIES.

Quite some denial either, considering the fact the West is the biggest goldselling and powerleveling consumer in existence and RMT aswell as Botting even if prohibited is massive in the West and behind the scenes very accepted. Like for example Blizzard rather hiding bots and goldfamer from the player rather than ban them. Or exploit them to inflate boxsales by bearing them and only ban them before boxsales of expansion for PR reasons (higher "records")

"And flat revenue and increased profits would make the inner investor very nervous and look hard at whats going on there internally and consider selling on the bubble."

Good luck investor are not listening to trolling hater on the web. The profits has risen because they had steadily increasing investments made all over 2010, which they took a break from in early 2011 and now are looking for the investment to return in form of growing/steady revenues turning into growing/higher profits.

You attempt to call NCSoft growth a "bubble" is rather futile, looking at NCSofts solid history record, backed by allways stable and over the long run steadily growing revenues.

Troll somewhere else.

Posted: May 17th 2011 3:24PM tooright said

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@Sukiyaki Show me on the doll where the Truth hurt you...

let me gently placate you and speak slowly and clearly so you can understand.

NCSoft earnings are relatively insulated from the western economic situation based on their market , it's not a western market!

Flat revenue yet strong rise in profit is indicative of something worth an investors attention. If you fail to realize this simple fact then I have a bridge that would make an excellent addition to your portfolio
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Posted: May 21st 2011 8:29AM Sukiyaki said

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@tooright
Truth hurts does it? :)
Your little "Facts" and "truths" are nothing but desperate and rather uneducated (as pointed out before and ignored) assumptions.

Failed attempt to jump on conclusions for the sake of trolling. Thats the truth.

Its quite ridicoulous attempt at trolling because NCSoft even explains the jump in profits, in the same source they announced the profits, so even laymen and uneducated kids who have no clue about business and cant even comprehend the public financial data and developement, yet talk bigmouthed and ignorant with their layman "logic".
But hey, haters gonna hate.
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Posted: May 17th 2011 3:34PM Daishi85 said

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@Sukiyaki

Google "Internet Troll" before you post because you obviously don't know what it means.

Unless you're trying to be ironic (AKA fail troll), in which case - bravo....

Posted: May 21st 2011 8:49AM Sukiyaki said

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@Daishi85
Naw its pretty accurate. Trying to make some turmoil out of nothing by talking and making up some ridicoulous bullshit and illogical claims completely ignorant of any reality and facts, even if the facts invalidating his claims are actually part of the topic itself. That can be just described as trolling.

Atleast I have hope no one is as retarded as he acts, to seriously believe such nonsense attempt to twist atleast SOMETHING negative out of a raise in profits because two previous capital investment campaigns one of them a PR the other an ad-campaign have been finished.
Its the same kind of trolls who will be the first to call doom and claim "proof of demisal" when NCSofts knocks off their next investment plans and the profits drop instead while the revenues keep slowly increasing over the long run just like they did over the last decade. Hardly anyone of them is serious about it.
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Posted: May 18th 2011 1:05AM Colin said

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Hello, friends. Just popping in from Joystiq to ask a question. Someone pointed out a conflict on a story that seems to be saying the exact opposite thing.

We demand the facts! ( If you wouldn't mind clearing them up :P)

http://www.joystiq.com/2011/05/18/ncsoft-profits-decline-limited-marketing-blamed/

Laters.

Posted: May 18th 2011 9:44AM Alex Oglitchkin said

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@Colin It's both right and wrong I believe. I think Massively of course is posting the profits from Korea alone, while the rest of the world including Korea added into the Joystiq article caused NCsoft to lose profits.
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