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Reader Comments (71)

Posted: May 10th 2011 8:55AM real65rcncom said

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"[Update: Our sister publication WoW Insider is reporting that during the earnings call earlier this afternoon, Blizzard admitted to a drop in WoW's subscriber levels, from pre-Cataclysm levels of 12 MILLION to 11.4 MILLION at the end of March.]"

So the execs at Blizzard have to cut down on eating caviar only 25 days a month now instead of 30?

Posted: May 10th 2011 11:40AM Dril said

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This proves, 100%, that Blizzard are an evil, lying company and only ever show us sub number when it suits them

Oh.

Wait.

Sorry, let me try again:

YAY WOW R DYING LULZ, DOWN WITH TEH WOW!!!1111

Posted: May 10th 2011 12:19PM Equillian said

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yay

Posted: May 10th 2011 12:20PM Equillian said

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+10 internet points for humor. :)

Posted: May 10th 2011 4:23PM BrouCO said

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So... now that you've been told in the language of money...


will you make Outland not suck?

Posted: May 10th 2011 5:45PM Alex Oglitchkin said

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By the end of next year their sub base will be down to 8-9mil and still raking in the money.

Posted: May 10th 2011 5:58PM wjowski said

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Gotta love all these armchair economists running off at the mouth.

Posted: May 10th 2011 8:23PM (Unverified) said

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The results were reported for the March quarter. Subscribers had to have cancelled their account prior to January to not be counted ie less than 1 month after Cataclysm released (not in a mid content lull as suggested). So the next quarter and the one after will probably tell the tale.

We all agree that the EU/US subscriptions ( 3.5M or so) are the most valuable subscriptions so its the decrease in these subscriptions that will most effect their bottom line.

Also remember that there was another bot ban in mid march, these are likely still counted in the figures. If the people using bots resubscribed they are effectively double counting.

If I was an investor I would be asking for a clearer view of US/EU numbers for the following
1) Actively paying accounts
2) Active accounts not paying (suspended or trial accounts).
3) Numbers of banned accounts for the quarter.
4) What portion of decrease in subcriptions came from US/EU

question 4 is very important as if imagine 350,000 of the lost subscriptions where in EU/US that equates to 10% subs loss which in terms of revenue would be greater than 10% of the total as these are the most lucrative.

Wow is still far from dead or dying its just no longer quite as popular, the next 3-6months will tell if this is a continuing trend or whether a new amazing content patch (or a nerf bat etc) will cause people to resub

Any thoughts?

Posted: May 13th 2011 6:59AM (Unverified) said

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WoW is not dying but Blizzard's concern should be that it is not growing either. WoW has roughly same number of subscriptions that it had in 2008. It had very little competition in this period. Next year, are the subscriptions going to be more, less or roughly equal to what they were in 2008? RIFT, SWTOR, GW 2, TERA, The Secret World. Yeah I can make a prediction ;)

Posted: May 13th 2011 10:58AM (Unverified) said

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Yea, I played RIFT for a month and went back to WoW. Made me appreciate WoW again - especially the character movement and animation. Still ready for something less cartoonish than WoW, but love raiding again and enjoying a game with more than just gather/kill. Cheers!

Posted: May 13th 2011 10:24PM Marz said

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"[Update: Our sister publication WoW Insider is reporting that during the earnings call earlier this afternoon, Blizzard admitted to a drop in WoW's subscriber levels, from pre-Cataclysm levels of 12 MILLION to 11.4 MILLION at the end of March.]"
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Oh no! I guess it's time for WoW to go free to play.

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