Jeremy Gaffney may not be a household name to MMO fans, but the Carbine Studios head honcho has been involved in some of the industry's biggest titles as both a developer and an executive. Gaffney helped found Turbine in the Asheron's Call days and also worked on both City of Heroes and Tabula Rasa at NCsoft. In a new interview at GamesIndustry.biz, Gaffney talks at length about his industry experiences as well as several hot-button issues including mobile MMOs, mega-launches, and the free-to-play vs. subscription debate.
"There's still a lot of money being made in subscriptions right now. Worldwide there's a lot of money being made in [micro]transactions, but there's probably a bit more money really being made in subscriptions worldwide," he explains.
Gaffney also weighs in on the market segmentation brought about by F2P models and whether MMO mega-launches can still be profitable in a post-World of Warcraft world. Read all about it at GamesIndustry.biz.
Reader Comments (27)
Posted: May 5th 2011 12:51PM (Unverified) said
The headline is misleading. He does not say "More Profitable" he says it brings in more revenue. There is a difference. It has more to do with Market Share than profitability.
Posted: May 5th 2011 12:52PM Dunraven said
I think Mr Gaffney should read this article http://www.pcgamer.com/2011/05/02/th...-biowares-mmo/ and maybe figure out how his company can stay in the game in the next Five years.
Posted: May 5th 2011 1:14PM Sonoran said
What you quoted Gaffney as saying and what your titles says are not the same thing.
Posted: May 5th 2011 1:16PM gerB said
..key word here is "probably".
Posted: May 5th 2011 1:32PM tmarg said
@Puremallace
Hopefully, GW2 will be primarily funded by box sales, as GW was. We probably won't know until launch how much they will deviate from the original business model. I sort of trust arenanet to keep things fair, but I'm not sure I can say the same about NCsoft (if I'm not mistaken, they have gone for the 'double dip' sub + micro model for some of their other titles). For me, it's one of the most worrying things about GW2 at this point.
Hopefully, GW2 will be primarily funded by box sales, as GW was. We probably won't know until launch how much they will deviate from the original business model. I sort of trust arenanet to keep things fair, but I'm not sure I can say the same about NCsoft (if I'm not mistaken, they have gone for the 'double dip' sub + micro model for some of their other titles). For me, it's one of the most worrying things about GW2 at this point.
Posted: May 5th 2011 1:42PM Fakeassname said
humm .... this little statement wouldn't have anything to do with Nexon ass punching the hell out of NCsoft in profit margins, would it?
Posted: May 5th 2011 2:27PM Fakeassname said
@Puremallace
NCsoft korea =/= NCsoft in the US.
most every NCsoft game over on their home turf is f2p (including AION), so yeah, this statement is highly hypocritical.
but these are the same jack-asses who canceled & closed Tabula Rasa, Auto Assault, Dungeon Runners, and Exteel. four titles that would have been perfect for a f2p conversion. Wisdom must be a four letter word to whoever is in charge of things over at NCsoft.
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NCsoft korea =/= NCsoft in the US.
most every NCsoft game over on their home turf is f2p (including AION), so yeah, this statement is highly hypocritical.
but these are the same jack-asses who canceled & closed Tabula Rasa, Auto Assault, Dungeon Runners, and Exteel. four titles that would have been perfect for a f2p conversion. Wisdom must be a four letter word to whoever is in charge of things over at NCsoft.
Posted: May 5th 2011 1:46PM paterah said
@Puremallace Granted that most MMOs today have an RMT shop regardless of if it is P2P or F2P, I'd say the main profits upon launch for GW2 will be drawn with its expansions rather than its cash shop which is closer than that of a P2P game rather than a F2P one.
Posted: May 5th 2011 1:57PM Omali said
I don't blame the guy for saying this, it is technically true for NCsoft. Guild Wars is supported by microtransactions and the game makes up 2% of their quarterly profits, while their other free to play cash shop game (Exteel) tanked harder than a Tauren Warrior.
Do Lineage 1 and 2, and Aion run on subscriptions in Korea? Because those are NCsoft's most successful products.
Do Lineage 1 and 2, and Aion run on subscriptions in Korea? Because those are NCsoft's most successful products.
Posted: May 5th 2011 2:29PM Fakeassname said
@Omali
I'm not sure about Linage II, but AION is f2p in Korea.
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I'm not sure about Linage II, but AION is f2p in Korea.
Posted: May 5th 2011 2:46PM Omali said
@tmarg
My point was of course someone from NCsoft would praise subscriptions over cash shop games, because their subscription games (foremost the Lineage games) have historically brought in more money, and their single attempt at a free to play cash shop game (Exteel) shut down because of low population.
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My point was of course someone from NCsoft would praise subscriptions over cash shop games, because their subscription games (foremost the Lineage games) have historically brought in more money, and their single attempt at a free to play cash shop game (Exteel) shut down because of low population.
Posted: May 5th 2011 3:05PM Fakeassname said
@Omali
eXteel actually wasn't shut down due to low population, it was shut down to low profitability. I loved the hell out of that game, but there just wasn't enough variability to the game play to warrant spending money on it.
if they had fixed the latency issues and added in a few more PvE or more objective based missions like the tutorial ones, I'd have kitted myself out with a couple of high end mechs.
but even with it's low profitability, the game had like zero overhead costs (I think the matches were even instanced on the room leader's client instead of a NCsoft server) and could have just been relegated to auto-pilot mode with no support, NCsoft's closure of it always seemed like a "wahhh wahhh" maneuver in an attempt to exemplify how f2p just doesn't "work."
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eXteel actually wasn't shut down due to low population, it was shut down to low profitability. I loved the hell out of that game, but there just wasn't enough variability to the game play to warrant spending money on it.
if they had fixed the latency issues and added in a few more PvE or more objective based missions like the tutorial ones, I'd have kitted myself out with a couple of high end mechs.
but even with it's low profitability, the game had like zero overhead costs (I think the matches were even instanced on the room leader's client instead of a NCsoft server) and could have just been relegated to auto-pilot mode with no support, NCsoft's closure of it always seemed like a "wahhh wahhh" maneuver in an attempt to exemplify how f2p just doesn't "work."
Posted: May 5th 2011 2:11PM Sonoran said
Gaffney is saying that there are still more games using the subscription model than use the microtrans model; so subscriptions are responsible for more revenue than microtransactions are industry-wide.
The title is saying that if you take a given game it will make more money bottom line if you run it as a subscription game than it will make if you run it as a microtrans game.
Those are very different things.
The title is saying that if you take a given game it will make more money bottom line if you run it as a subscription game than it will make if you run it as a microtrans game.
Those are very different things.
Posted: May 5th 2011 2:55PM Sonoran said
@tmarg
Well there's a lot of grey area in definitions of what's "subscription" and what's "micro transaction". So much so that the whole comparison thing probably isn't worthwhile.
But what he didn't say was that Subscription is more "profitable" than Microtrans.
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Well there's a lot of grey area in definitions of what's "subscription" and what's "micro transaction". So much so that the whole comparison thing probably isn't worthwhile.
But what he didn't say was that Subscription is more "profitable" than Microtrans.
Posted: May 5th 2011 2:22PM gildhur said
This is news? What one guy who works in the industry thinks is profitable? Really? Has he tabulated every developer's profits and their revenue streams, or is he just speculating?
Posted: May 5th 2011 2:45PM Fakeassname said
@gildhur
He is trying to cover his ass after Nexon just announced a massive profit margin for the second year in a row. It seems like the top guys for NCsoft NA made some definitive statements to their bosses over in Korea about how f2p will never work over here, but Nexon keeps kicking their asses while more and more western titles go f2p and the only NCsoft game that is considered a mainstream success is Guild Wars.
This guy is probably trying to run damage control 'cause the bosses over in Korea are probably madder than all hell right about now. NCsoft was one of the major f2p pioneers in Korea, they could have been driving the international f2p bandwagon instead of getting left to eat dirt.
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He is trying to cover his ass after Nexon just announced a massive profit margin for the second year in a row. It seems like the top guys for NCsoft NA made some definitive statements to their bosses over in Korea about how f2p will never work over here, but Nexon keeps kicking their asses while more and more western titles go f2p and the only NCsoft game that is considered a mainstream success is Guild Wars.
This guy is probably trying to run damage control 'cause the bosses over in Korea are probably madder than all hell right about now. NCsoft was one of the major f2p pioneers in Korea, they could have been driving the international f2p bandwagon instead of getting left to eat dirt.
Posted: May 5th 2011 2:29PM wondersmith said
Back in the day, Apple fanboys loved to boast that more Apple IIs had been sold than IBM PCs, right until PC sales caught up and left the Apple II in the dust. A years-long head start can't be overcome instantly, even if the trend is glaringly obvious.
The fact that F2P is already merely "a bit" behind speaks volumes for its success.
The fact that F2P is already merely "a bit" behind speaks volumes for its success.







