Nexon America, publisher of various microtransaction-based games such as MapleStory and Dungeon Fighter Online, has announced that its revenue gain for the first quarter is up by 59%. The press release notes that, typically, "first quarter sales tend to decline seasonally compared to the rest of the year, making the enormous jump in revenues particularly notable."
What's Nexon's secret to success? According to Daniel Kim, CEO of Nexon America, the key lies in its "ability to deliver engaging content that our players find valuable, whether they are playing for free or purchasing items in our game." As if business wasn't already booming for Nexon, it is presently planning to release its newest game, Dragon Nest, and will be taking its first foray into social gaming with MapleStory Adventures for Facebook sometime this summer.
Reader Comments (7)
Posted: May 4th 2011 6:34PM cowboyhugbees said
Good, that means you can afford adding some background music to the Iria continent in Mabinogi! Right?
Posted: May 4th 2011 7:09PM ultimateq said
I think a good chunk of that revenue increase is from my mother who still religiously plays Atlantica and throws money at them.
Posted: May 4th 2011 9:49PM (Unverified) said
Could some of that money be used to open a European Vindictus server please?
Posted: May 5th 2011 11:15AM faralorn said
Last year Nexon grossed more than one trillion won in global sales. That is very close to a billion dollars if we go with the current .0009 won per dollar exchange rate.
More than 500,000 players have registered to play Vindictus since it was released in NA last December. Most other players I see in action when playing the game have characters with cash shop customizations. I suspect that Vindictus accounts for a good bit of an extraordinary revenue surge.
More than 500,000 players have registered to play Vindictus since it was released in NA last December. Most other players I see in action when playing the game have characters with cash shop customizations. I suspect that Vindictus accounts for a good bit of an extraordinary revenue surge.
Posted: May 5th 2011 1:47PM Daemodand said
F2P is the future.
Posted: May 5th 2011 9:11PM Azzura said
Maybe they can afford some customer service reps now.
CS at Nexon = Second Life CS!
and that is pretty BAD.
CS at Nexon = Second Life CS!
and that is pretty BAD.







