These topics included player retention, free-to-play vs. subscription business models, the endless comparisons to World of Warcraft, why MMOs tend to be fantasy-based, some of the biggest mistakes in the genre, how to appeal to both hardcore and casual players, the differences between the Asian and North American market, and the struggle to provide player-created content.
The rise of social media also has a significant effect on MMO development, according to Hartsman. "What that kind of forces us to do, bluntly, is make better games right off the bat, because people will tell you if your game sucks."
You can watch the video highlights of the panel after the jump.








