At the Electronic Arts
fourth-quarter shareholders conference earlier this year, CEO John Riccitiello stated this
about his soon-to-be-released MMORPG Star Wars: The Old Republic
: "At half a million subscribers, the game is substantially profitable, but it's not the kind of thing we would write home about. Anything north of a million subscribers, it's a very profitable business.
" This has been questioned by fans and shareholders alike as all wonder whether the game could actually reach the goal of one million subscribers. According to Janco
analyst Mike Hickey
, the answer is yes!
Gaming business website Gamasutra quoted Hickey
as saying that Janco "suspect[s] a willingness from investors to believe [500,000] to 1 million Star Wars MMO subscribers is an attainable target.
" Hickey has been focused on games and the gaming industry for some time now, specifically on EA, so the rise and fall of EA-published Warhammer Online
cannot be off his radar when he makes his predictions about SWTOR
. Ultimately, Hickey states that one million subscribers will mean $161.9 million in gross sales and up to $35 million in total profit for EA if his prediction is true.
Although there is still no exact release date for Star Wars: The Old Republic
, we will know how close to the mark Hickey's prediction is when the game launches later this year.