What's the occasion? It seems that XL has partnered with Tencent Games to bring the sprawling fantasy sandbox MMO to the Chinese market, and the new trailer was created to show the game at Tencent's recent annual press conference. If you're an English-speaker, Song's comments (which appear in the video from approximately 1:30 to 2:20) have been translated at MMO Culture, and they illustrate how ArcheAge is being positioned as a third-generation MMORPG that refines the best of all that has come before.
"The third generation online games use the previous two generations as the basics, further improving content and visuals. More importantly, players themselves can now create content and playing styles themselves, permanently reshaping the in-game world. When players log into the same place after some time, the place might look totally different," Song says.
[Update: We've embedded a subtitled 720p version of the video behind the cut. Thanks to ArcheAge-Online.com for sharing the upload!]