It's been inspiring to see how many people have stepped up following the tragic Japanese earthquake
and tsunami a month ago, including gamers and studios
. Sanrio Digital
rallied Hello Kitty Online
players to the cause with its aptly named Japan Earthquake Aid project
During a recent in-game event, players were encouraged to gather together special items and hand them in to a GM. Depending on the amount of items accrued over the event, Sanrio Digital promised to donate a variable amount of money to Project KIBOW
, which helps fund Japan's Civic Force, an organization that hands out supplies and food to those still struggling with this crisis.
Sanrio announced today that due to the players' efforts, the company is handing in a check for $6,041
on behalf of Hello Kitty Online
. Helpful players who passed a certain item donation threshold received a spiffy in-game Tokyo outfit as a thank-you from the company.