Never let it be said that gamers don't have big hearts. When Japan was hit by an earthquake and the ensuing tsunami, people around the world stepped up to donate to disaster relief programs. Several MMO developers have made substantial donations using profits from their games. NCSoft made a huge donation
of 500 million yen (6.3 million USD), and Sony Online Entertainment
donated 300 million yen (3.6 million U.S. dollars)
, Perfect World Entertainment
and Hi-Rez studios
have all been running schemes to help players donate, ranging from special once-only microtransaction items to just donating a percentage of all cash shop proceeds to charity.
's developer CCP Games
has encouraged donations through their unique PLEX system. Players who couldn't afford to donate cash were encouraged to buy PLEX
in-game using ISK and donate them to the relief fund. CCP would then scrap the PLEX items and donate their full purchase value to charity. The scheme has been very successful at raising money in previous disasters, raising over 40,000 USD
for the Haitian earthquake fund and roughly a further 20,000 USD for the flooding in Pakistan
In a new devblog, CCP Fallout has released the final results
's charity drive. A total of 2549 PLEX, each worth 17.5 USD, was donated to the scheme by players. CCP will be donating the full value of 44,607.50 USD to the Red Cross in the name the EVE Online
community, and will be paying for all of the tax and management costs themselves. EVE
players have now donated a total of 108,000 USD through the PLEX for Good scheme. Head over to the devblog for the details of the charity drive and some interesting information on three players who helped make it a success.