Perfect World Entertainment offers Japanese disaster relief across multiple games

MMO industry efforts to rebuild Japan continue, as free-to-play titan Perfect World Entertainment is lending its considerable weight to the cause. The firm is donating 50% of the proceeds from special cash shop items to the ongoing Japanese earthquake and tsunami relief drive.

Players of PWE's games can pick up a little something extra for their characters while simultaneously making a donation to the Red Cross. The promotion runs through April 13th and features a variety of items in games including Battle of the Immortals (bag expansions), Ether Saga Online (ancestral crystals), Forsaken World (star of hope), Jade Dynasty (meditation orbs), and Perfect World International (super inventory stone).