It's not hard to imagine the executives at Electronic Arts
in the shoes of Luke Skywalker at the end of Return of the Jedi: deep in uncharted territory, surrounded by foes at the eleventh hour, their eyes fixated on the prize that is a giant lightsaber-driven payoff currently resting comfortably on the arm of Emperor Blizzard's
These days it seems like you can't have a conversation about Star Wars: The Old Republic
without also having one about World of Warcraft
, and whether that's due to the incessant fan comparisons or the tough talk
bigwigs regarding Blizzard's
behemoth, it is, to quote a certain wrinkly old Sith lord, unavoidable.
The latest entry in the intergalactic e-peen contest comes courtesy of EA Games' Frank Gibeau
. In an interview with Industry Gamers
, Gibeau wastes little time in proclaiming Star Wars as the world's largest IP "in terms of audience size
" and also equates WoW's
quest-driven gameplay with a trip to the local supermarket. "You go and do your quests, but it feels more like doing a shopping list at times. [Our game] is more about talking to characters, learning what's going on, investing in it, getting emotionally attached to it
," Gibeau says. Whether or not BioWare's
story-warriors ultimately manage to launch a couple of proton torpedoes up Blizzard's thermal exhaust port, we're pretty sure the war of words is just getting started.