Uh oh, it's time for the W-word again. Last week's entry in the TERA Race and Class series purported to explain En Masse Entertainment's definition of westernization. The vaguely worded nature of the press release raised more questions than answers, though, and the folks over at ZAM recently caught up with En Masse producer Brian Knox in an attempt to put some meat on the westernization bones. Knox's insights steered clear of specifics, instead focusing on a general definition as En Masse sees it.
"Westernization refers to our process of adapting a game to fit the Western market. In some cases, text localization and new marketing assets are all that are needed. Other times, specific game mechanics and features require tweaking for the market," he says.
So what exactly does that mean for TERA? It's anyone's guess at this point, and it could be as simple as text translations or as complex as class differences or a softened XP grind. We'll keep our eyes peeled for more details.
Reader Comments (49)
Posted: Jan 28th 2011 8:12PM Somnicide said
Lol. That Badger is like 'You wanna start somethin?'
Posted: Jan 28th 2011 10:21PM DancingCow said
@Somnicide
From the look of him, I reckon it'd be lunch.
Reply
From the look of him, I reckon it'd be lunch.
Posted: Jan 28th 2011 8:18PM 220683 said
Is it just me or does Brian Knox trying to be as vague as possible? The entire interview feels like he's trying to say something while saying nothing at all. He gives no concrete answers but a bunch of "maybe", "sorta" responses.
Posted: Jan 29th 2011 2:12AM Keen and Graev said
@220683 Yeah, I got the same thing out of it.
Reply
Posted: Jan 29th 2011 7:25AM bobfish said
@220683
It is because when the game finally comes out its going to be nearly identical to the Korean version, as far as mechanics/gameplay go.
Not because En Masse haven't westernised it, as they put it, but because to date, everything they've asked to be changed has been changed in all versions, not just the American version.
Credit to these guys for getting the developers to change their game, but I suspect they are just all too aware of the fallout that could happen when players realise nothing is different between the versions. The players are likely to claim En Masse has done nothing and the delay wasn't needed.
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It is because when the game finally comes out its going to be nearly identical to the Korean version, as far as mechanics/gameplay go.
Not because En Masse haven't westernised it, as they put it, but because to date, everything they've asked to be changed has been changed in all versions, not just the American version.
Credit to these guys for getting the developers to change their game, but I suspect they are just all too aware of the fallout that could happen when players realise nothing is different between the versions. The players are likely to claim En Masse has done nothing and the delay wasn't needed.
Posted: Jan 28th 2011 8:21PM Sharuk said
The fact that NA/EU gets this game 8-10 months Korea is already a big negative for me. You need to release it at the same time in both East and West. If FFXIV can do it, so can Tera.
Posted: Jan 28th 2011 8:25PM aurickle said
Talk about a vague response. Doesn't actually say anything about what they feel the Western market wants, which is disappointing. After all, what they said could mean doing exactly what NCSoft did with Aion. In fact, it sounds exactly like the road Aion went down.
Frankly, they should be able to provide a crystal clear description of what they're doing. The fact that they don't seem able to is not very promising.
Frankly, they should be able to provide a crystal clear description of what they're doing. The fact that they don't seem able to is not very promising.
Posted: Jan 28th 2011 8:46PM MMOaddict said
@aurickle
It's vague because they don't really know what makes western games different. They think they do, but by their response, I think they are fooling themselves. Hard to teach a communal society what it means to be "selfish" and a solo player I guess.
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It's vague because they don't really know what makes western games different. They think they do, but by their response, I think they are fooling themselves. Hard to teach a communal society what it means to be "selfish" and a solo player I guess.
Posted: Jan 28th 2011 9:13PM aurickle said
@MMOaddict
I don't really care if their definition differs from mine. What matters is that they actually HAVE a definition that they can quantify.
Westernization means that they are changing the game from one thing to another. In order for those changes to be effective, they have to KNOW what they're changing it to. They have to be able to quantify it in very specific terms. If they can't, then they're just throwing paint at the wall and hoping they get a Monet. Sorry, but it ain't gonna work!
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I don't really care if their definition differs from mine. What matters is that they actually HAVE a definition that they can quantify.
Westernization means that they are changing the game from one thing to another. In order for those changes to be effective, they have to KNOW what they're changing it to. They have to be able to quantify it in very specific terms. If they can't, then they're just throwing paint at the wall and hoping they get a Monet. Sorry, but it ain't gonna work!
Posted: Jan 28th 2011 8:31PM 220683 said
These En Masse "interviews" has been bothering me for a while, everytime they danced around the issue. I agree with aurickle it sounds like a bunch of BS when they can't provide anything concrete.
Posted: Jan 28th 2011 8:53PM Utakata said
This reminds me of the definition of intelligence being something that is measured. It doesn't really describe what intelligence is or does...other than it's supposed to be something tangible. So it's seems the same with En Masse Entertainment's definition of "westernization." That is, something that is changed, but they can't tell you what it is or means. :(
Posted: Jan 29th 2011 5:49AM pid said
@Utakata It depends on your definition of intelligence. As in Artificial Intelligence there is a very formal definition of it by Occam.
Look up MDL here: http://en.wikipedia.org/wiki/Minimum_description_length
The more you can be succinct, them more information you pack in a small space. Being able to do this means higher intelligence.
Obviously, natural (human) intelligence is kinda impossible to measure.
Reply
Look up MDL here: http://en.wikipedia.org/wiki/Minimum_description_length
The more you can be succinct, them more information you pack in a small space. Being able to do this means higher intelligence.
Obviously, natural (human) intelligence is kinda impossible to measure.
Posted: Jan 28th 2011 8:59PM bate said
It's like the interviewers don't even play mmos.. There's one, or possibly two questions we want them to answer, everything else is just icing.
1: Will you're game have a ridiculous grind like Lineage/Aion or a "western model"?
2: Will everything be completely RNG based like Lineage/Aion?
I loooove the graphics in TERA but if the gameplay experience is anything even close to L2/Aion there's no way in hell I am playing.
1: Will you're game have a ridiculous grind like Lineage/Aion or a "western model"?
2: Will everything be completely RNG based like Lineage/Aion?
I loooove the graphics in TERA but if the gameplay experience is anything even close to L2/Aion there's no way in hell I am playing.
Posted: Jan 29th 2011 3:56PM Jef Reahard said
@bate
To be fair to the ZAM folks, I imagine they did ask those direct questions, I know I would have.
Unfortunately the devs/game companies have the power in this situation, and normally don't answer anything outside of their talking points.
The game journalist, if they're even in a position to ask a follow-up question, is left with very little to do because En Masse (or any publisher) will just find another website that is willing to publish their non-answers for page hits.
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To be fair to the ZAM folks, I imagine they did ask those direct questions, I know I would have.
Unfortunately the devs/game companies have the power in this situation, and normally don't answer anything outside of their talking points.
The game journalist, if they're even in a position to ask a follow-up question, is left with very little to do because En Masse (or any publisher) will just find another website that is willing to publish their non-answers for page hits.
Posted: Jan 29th 2011 8:55PM PaterFrog said
@Jef Reahard Yes, that's true. Yet there shouldn't be any hesitating in answering those two questions.
1. Westerners generally want short level times and a nice world to exlpore, as well is a good endgame. Leveling isn't as important to most people.
2. RNG isn't exactly the favourite anymore. Some of it is still nice, for crits and stuff. But don't make it god over everything.
So how come they can't answer these? I mean, they KNOW it, don't they? This is what we want, that's all they gotta give us. It may be much, but damn, we have the right to get what we want for our money.
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1. Westerners generally want short level times and a nice world to exlpore, as well is a good endgame. Leveling isn't as important to most people.
2. RNG isn't exactly the favourite anymore. Some of it is still nice, for crits and stuff. But don't make it god over everything.
So how come they can't answer these? I mean, they KNOW it, don't they? This is what we want, that's all they gotta give us. It may be much, but damn, we have the right to get what we want for our money.
Posted: Jan 30th 2011 2:14AM Graill440 said
@Jef Reahard
"Unfortunately the devs/game companies have the power in this situation, and normally don't answer anything outside of their talking points. "
The only reason these companies have any "power" is because folks of your job description continue to pander to them (not you specifically Jeff, we can use the persons asking the questions as prime examples). Everyone in your business is so worried about the next exclusive or one up, after all, thats what brings recognition to a site, the big score for your readers, the traffic, advertisements etc, the messy ball of business.
I could go on but business talk bores the average gamer since they cant see past their next fix, let alone stand together and make themselves heard.
Reply
"Unfortunately the devs/game companies have the power in this situation, and normally don't answer anything outside of their talking points. "
The only reason these companies have any "power" is because folks of your job description continue to pander to them (not you specifically Jeff, we can use the persons asking the questions as prime examples). Everyone in your business is so worried about the next exclusive or one up, after all, thats what brings recognition to a site, the big score for your readers, the traffic, advertisements etc, the messy ball of business.
I could go on but business talk bores the average gamer since they cant see past their next fix, let alone stand together and make themselves heard.
Posted: Jan 28th 2011 9:18PM Redzbull said
I don't know about you guys, but I'm looking forward to Tera the only mmo where everyone will roll female characters.
Posted: Jan 29th 2011 5:54PM Joystiq Login Bugs SUCK said
Posted: Jan 28th 2011 9:58PM Rindon said
It is the same cake with new icing and some sprinkles. But the sprinkles are octopus flavored.
Why can't someone come up with something other than cookie cutter mmo....
Why can't someone come up with something other than cookie cutter mmo....
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