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Reader Comments (59)

Posted: Jan 16th 2011 8:10AM Wisdomandlore said

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It has less to do with the piecemeal information release strategy than the years long wait fans have to endure. Developers announce MMOs long before they're ready to launch, yet they still try to build or maintain hype over the entire period. Over that length of time, what on earth can you release to keep people sated without giving away the entire game? Biographies of insignificant NPCs won't cut it.

I would rather see a MMO debut a strong cinematic combined with a meaty gameplay trailer to announced a closed beta. Then go silent until you're a few months away from release and hit fans with a huge PR blitz.

Posted: Jan 16th 2011 2:56PM Stellar25 said

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@Wisdomandlore The only difference I have seen between SWTOR and any other Bioware game is the wait after the announcement. Bioware has always held back info for their games until they thought it was ready.

Bioware and EA don't really have to do much to hype this game at all. It is a Star Wars game, and the fans hype/speculate Star Wars to death. It is also a Bioware game and their track record builds a lot of positive hype in the gaming community.

I really don't think Bioware's devs are building the hype as much as people think. It really doesn't take much with this combination.
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Posted: Jan 16th 2011 5:51PM Wisdomandlore said

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@Stellar25

I don't think it has as much to do with SWTOR as much as it has do with a burnout on how MMOs are promoted and hyped in general. SWTOR is just the most popular game right now, so it gets picked on the most.
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Posted: Jan 16th 2011 8:08PM ChongShin said

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@Wisdomandlore I agree, and think that it's both. Announcing the MMO too soon is bad, but so is releasing no information about it.

Some good points have been made. We know very little hard information about SW:TOR. There has been little information released, and what is released is not expanded on in detail. Everything else is either PR statements, promises which may have no foundation (for all that we know), or heavily controlled press events.

I can't help but wonder if the reality of the game isn't going to deflate a good many people's hopes and expectations, and how this will effect the game's retention and reputation.
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Posted: Jan 16th 2011 8:14AM Revolting said

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Hmm. Odd that Bioware of all people are catching flak over this, for doing what is essentially standard issue video game marketing, MMO or otherwise... especially given that they've be far, far more communicative with their fan base than the much more pronounced lack of information from another high profile developing/publishing megacorp both building up to and even following the launch of FFXIV.


Posted: Jan 16th 2011 9:18AM (Unverified) said

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@Revolting

I think it's only due to the noise ratio. You see a lot more flak about The Old Republic than you did for FFXIV due to popularity.
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Posted: Jan 16th 2011 10:07AM BigAndShiny said

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It's because swtor has soo much hexpectation that bogs like darth hater literally make up like 10% of the people who go to conventions. [lol] and they have to write something with their bazillion members, don't they.
Look at mmos that give away lots before release. no one even cares anymore. You watch the trailers once, pretty good, that's it.
Then look at swtor. Every trailer scrutinized 100 times. people brought cameras secretly into play seesions so they could take photos of the TALENT TREE for god's sake.
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Posted: Jan 16th 2011 8:19AM Thasri said

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I'm guessing that the information flood gates are going to be opening soon, well hopefully any way. Hard push for beta testers is probably next being that January is half over now, fingers crossed.

Posted: Jan 16th 2011 8:31AM LordBeefy said

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If I were planning on launching an MMO I'd much rather people were complaining they wanted more info than they could care less.

It's mainly the dedicated MMO playing crowd who are most anxious for details but their target market is a lot broader than that.

The complainers aren't for a moment suggesting they won't buy the game because they only found out raid details 6 months later than they preferred so they're not even potential customers, they're already in the bag.

Posted: Jan 16th 2011 9:06AM Dumac said

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Yes. Whats the harm. You might actually sell your game?

Posted: Jan 16th 2011 9:06AM SaintV said

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After 5 years of worlf if you can't share info to me something does not sound right. Thats is just my 2 cents...

Posted: Jan 16th 2011 9:21AM (Unverified) said

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I'm fine with the "release it when it's ready" mantra, and it's no disservice to me at all. I'm just glad they're making it. It's their game, not mine, they can choose how much they want to reveal.

And yes, despite how bad the "gimme, gimme" crowd acts about it all, at least that indicates a great interest for the game.

Posted: Jan 16th 2011 9:38AM kjhasdfjkhk said

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I don't think they are doing that bad of a job to be honest. They are releasing stuff on almost a weekly basis. Not necessarily things that people want to hear the most, but that's just how it goes. If they want to wait until something is fully functional and polished, that is fine, especially for a game that expensive and broad-reaching. They have released every class, a bunch of races, starships, crew skills, advanced classes, space combat, combat in general, speech system, quest system, loot system, a ton of planet locations and a bunch of background stuff. What exactly are they holding back on? That's basically every aspect of the game right there. People need to stop whining so much.

Posted: Jan 16th 2011 9:39AM Araxes said

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Absolutely not.

Gamers are NOT "entitled" to information. It's at the company's discretion as to how and when they want to share anything.

This attitude of "We have the right to know!" is completely narcissistic. It's like the fat lady who comes into McDonald's, slams her fist on the counter and says "Because I eat here a lot, I demand to know what your new sandwich will be and you WILL tell me!"

It's just completely ridiculous.

Posted: Jan 16th 2011 9:51AM Dumac said

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@Araxes
What if the new sandwich has something she is allergic to and she gets hurt because they didn't tell her?
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Posted: Jan 16th 2011 10:12AM Meurik said

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@Dumac If the old woman is a steady customer, and she sees a new item on the menu, most "semi-intelligent" people would likely ask "What's new with that", and not just take it at face value. "Oooh the picture looks good, i'll buy that".
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Posted: Jan 16th 2011 1:54PM Elikal said

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@Araxes Sure we are not entitled to. But it would be a gesture of confidence. Lacking, Bioware is not entitled in us buying the game either, you know. It is always a two-edged sword, this sort of trust.
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Posted: Jan 16th 2011 3:19PM Vagrant Zero said

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@Dumac If you're trying to suggest that a company NOT releasing information on their VIDEO GAME is somehow detrimental to your health I'd point out that the chances are you're the the typical fat MMO sloth living in his mother's basement and us such your primary health concern should be dropping dead from a massive coronary.

These analogies seem to get more ridiculous by the post.
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Posted: Jan 16th 2011 9:51AM Dezyne said

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I say they should play it as close to the vest as possible. Sure they can release some info on their game, if it is fairly concrete. Putting out too much information only leads to a pissed off community, damning developers for releasing 2 cities instead of 6.

Posted: Jan 16th 2011 10:00AM The Ogre said

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Most of the people screaming and whining for information beyond "What's the genre/theme, what's its play style going to be, what will the system requirements be, and when is it expected to be out?" tend to be the min-maxing crowd who won't be satisfied until they get enough information and hard numbers so that they can calculate the fastest path to the level cap and strongest setup for the endgame content and/or PvP.

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