If you were hoping that Blue Mars
was going to rise to directly challenge Second Life's
virtual world dominance, you may be in for disappointment today. In a letter to Avatar Reality's fans
, CEO Jim Sink
announced that the company is restructuring and dropping Blue Mars'
PC development to focus solely on Apple's iOS. As a result, Blue Mars
is now Blue Mars Mobile
"With over 50 million new tablet devices projected to reach consumers this year along with tens of millions of iPhones and iPod Touch devices, the market for
Blue Mars Mobile is a massive opportunity for our company and our customers. We already have a functioning alpha in house and we aim to release the first builds of
Blue Mars on iOS next month,"
Sink said. Sink also announced that a number of Avatar Reality
employees, including himself, have been let go from the company.
Unfortunately for PC users, Avatar Reality is limiting development to mere bug fixes for the forseeable future. While the company will not charge users of the PC client, there will also be no technical support for the user client.