Children are generally far more interested in video games than in mundane things like crossing the road safely. You can almost understand why the UK's Department of Transport would have something like Code of Everand developed -- it's a browser-based game that's meant to help teach children proper road safety procedure, and in that light you can also see why the game would be free to play. The fact that the game has cost a grand total of £2.8 million in development and operation, however, is a bit harder to justify.
The game's active playerbase is suspected to number in the low thousands, with 170,000 total registered accounts. Unlike other free-to-play games, the game is meant as a public service and thus doesn't have any sort of cash shop, meaning that its future is in a fair bit of doubt. A quick perusal of the game's play guide makes the connection to actual road safety rather dubious, which would mark the game as a novel and interesting idea that's remarkably expensive. The game's future past March is in doubt, contingent upon subsequent evaluation.
Reader Comments (25)
Posted: Jan 14th 2011 9:03PM Beau Hindman said
I've been playing this for a while. It's actually really well made, and had a recent patch that put housing into the game. Cool stuff! It didn't even occur to me that it was teaching anything, until I found out.
Beau
Beau
Posted: Jan 14th 2011 10:04PM Eric Francis said
Its not supposed to make money, its an education game. Do you expect to make back your money when you buy blackboards for a school?
Posted: Jan 14th 2011 10:13PM DancingCow said
I'm reading the FAQ and....
http://www.codeofeverand.co.uk/?page=game_guide_012
.... it sounds like they have you dodging the spirits (i.e. cars) on the streams (i.e. roads) at crossings (crossings??)
One hears jokes about English drivers but do they really try to run down children on crossings?
http://www.codeofeverand.co.uk/?page=game_guide_012
.... it sounds like they have you dodging the spirits (i.e. cars) on the streams (i.e. roads) at crossings (crossings??)
One hears jokes about English drivers but do they really try to run down children on crossings?
Posted: Jan 14th 2011 10:19PM MewmewGirl said
If you don't read that it's linked to road safety, it doesn't at all feel like a game that's teaching you. And yet - it DOES. The way it makes you look back and forth along the spirit channels gets into your mind strangely enough.
The game is actually pretty darn cool, I'd have to say if it goes "under" that I hope they pass it along to someone who tries to make money with it, as it's been semi neat.
It took so much money because it's a full fledged browser MMO. It's a whole giant game, lots of levels and equipment, it's not at all what you'd think of as educational but it's what other education games should try to be doing.
I really hope it remains up, it's really very fun :D
The game is actually pretty darn cool, I'd have to say if it goes "under" that I hope they pass it along to someone who tries to make money with it, as it's been semi neat.
It took so much money because it's a full fledged browser MMO. It's a whole giant game, lots of levels and equipment, it's not at all what you'd think of as educational but it's what other education games should try to be doing.
I really hope it remains up, it's really very fun :D
Posted: Jan 14th 2011 11:28PM Beau Hindman said
@MewmewGirl I agree - the color coding and the looking back and forth when you "cross a stream" -- really cool stuff!
I wish they made more "educational" games like this.
Beau
Reply
I wish they made more "educational" games like this.
Beau
Posted: Jan 14th 2011 10:21PM DemonXaphan said
Results may not appear for years to know if this had any effect but it could be an effective tool to future generations.
Posted: Jan 14th 2011 11:24PM Jade Effect said
Again, we have another wonderful example of tax-payers picking up the tab when parents can't be bothered to do their job.
If gamers widely reject the argument that video games make them more prone to violence, how can anyone else accept the argument a game would make people more safety conscious? You can't just cherry pick your way to the best of both worlds.
If gamers widely reject the argument that video games make them more prone to violence, how can anyone else accept the argument a game would make people more safety conscious? You can't just cherry pick your way to the best of both worlds.
Posted: Jan 14th 2011 11:29PM oxlar said
What a waste of tax payer money. They should be ashamed. What has happened to individual responsibility in this world?
Posted: Jan 14th 2011 11:43PM DemonXaphan said
@oxlar
Not really, the end result could have positive effects years down the road. I look at it as a tool to cope with teenage inattention while driving.
Reply
Not really, the end result could have positive effects years down the road. I look at it as a tool to cope with teenage inattention while driving.
Posted: Jan 15th 2011 10:09AM BigAndShiny said
@oxlar
i totally disagree. Instead of all the **** the governments spends money on atm [e.g. benefits] this is an idea that could work. If even one child is saved because of this game, it's worth it imo
Reply
i totally disagree. Instead of all the **** the governments spends money on atm [e.g. benefits] this is an idea that could work. If even one child is saved because of this game, it's worth it imo
Posted: Jan 15th 2011 12:50PM oxlar said
@BigAndShiny
You really think training some kids to hit X Y X Y and then the forward button in a game is going to equate to looking for cars before crossing the street?
What happened to parental responsibility? Why is it the role of the national government to play an ever increasing role in taking over the raising of people's children? Why do my tax dollars go towards paying the state to take responsibility in raising your child? I'm a responsible parent. I actually teach my child. Why am I subsidizing your irrisponsibility?
Reply
You really think training some kids to hit X Y X Y and then the forward button in a game is going to equate to looking for cars before crossing the street?
What happened to parental responsibility? Why is it the role of the national government to play an ever increasing role in taking over the raising of people's children? Why do my tax dollars go towards paying the state to take responsibility in raising your child? I'm a responsible parent. I actually teach my child. Why am I subsidizing your irrisponsibility?
Posted: Jan 14th 2011 11:58PM UnSub said
"This is an excerpt from the full story. Log in or register for free to read the whole article."
No, Gamesindustry.biz, I will not.
I'd like to read the article, but is Massively indicating that GBP2.8m is expensive for an educational MMO? Particularly a well done one?
Looking at the article on Eurogamer, the key issue appears attracting and retaining players, just like a lot of commercial MMOs.
No, Gamesindustry.biz, I will not.
I'd like to read the article, but is Massively indicating that GBP2.8m is expensive for an educational MMO? Particularly a well done one?
Looking at the article on Eurogamer, the key issue appears attracting and retaining players, just like a lot of commercial MMOs.
Posted: Jan 15th 2011 12:01AM wfseg said
Wonder if they'll localize it for NA release. Probably costs another 3m to do that (from UK-Eng -> NA-Eng, other side of the road...shiny 3d graphics).
Jokes aside, it's nice to know there are MMOGs like this one.
Jokes aside, it's nice to know there are MMOGs like this one.
Posted: Jan 15th 2011 2:25AM FrostPaw said
I gave this a try today for an hour or so (I am a UK resident so it appears some of my taxes went into making it over the last few years).
Its not bad, I'm not convinced it will replace the way I was taught to cross the road i.e. parental guidance and a road safety campaign on TV and in schools every year or so but if it might help, and I suppose its arguable if even 1% less children get knocked down on the road because something in this game sticks in thier heads such as the "look left, look right, look left, look right then cross" mentality maybe its worth it.
@wfseg
Actually which side of the road you drive on is irrelevant to the gameplay, "spirit monsters" or whatever you call them can come from both sides and since you cross the spirit lanes not drive on them the principle works anywhere roads and cars exist.
Its not bad, I'm not convinced it will replace the way I was taught to cross the road i.e. parental guidance and a road safety campaign on TV and in schools every year or so but if it might help, and I suppose its arguable if even 1% less children get knocked down on the road because something in this game sticks in thier heads such as the "look left, look right, look left, look right then cross" mentality maybe its worth it.
@wfseg
Actually which side of the road you drive on is irrelevant to the gameplay, "spirit monsters" or whatever you call them can come from both sides and since you cross the spirit lanes not drive on them the principle works anywhere roads and cars exist.
Posted: Jan 15th 2011 3:27AM kballin said
So dear article writer, 2.8million really isn't that much money, you appear to have a vendetta against the UK government?
Posted: Jan 15th 2011 4:15AM hami83 said
2.8 million is nothing. In Ontario Canada the government spent a billion dollars trying to set up a digital e-health system that put peoples health records online for different hospitals to have easy access too.
You know what we got out of that billion? Literally nothing, nothing ever came out of that except a bunch of political friends scoring big time with tax expenses.
2.8 million on an educational game is nothing because something decent came out of that money.
You know what we got out of that billion? Literally nothing, nothing ever came out of that except a bunch of political friends scoring big time with tax expenses.
2.8 million on an educational game is nothing because something decent came out of that money.
Posted: Jan 15th 2011 5:48AM DancingCow said
@hami83
I can understand how this would happen. If Canada's health system is anything like Australia's then it's a toilet bowl of profligate waste.
I was contracted once for a project they blew $15,000 on which could have been achieved with $200. The whole project turned out to be a ridiculously convoluted attempt to fix a problem in such a way that they didn't have to admit it ever existed.
And working in a different govt department here, I ended up building a custom CMS in a couple of months, which they had spent several million dollars and several years bouncing around in committees discussing without any actual result.
Reply
I can understand how this would happen. If Canada's health system is anything like Australia's then it's a toilet bowl of profligate waste.
I was contracted once for a project they blew $15,000 on which could have been achieved with $200. The whole project turned out to be a ridiculously convoluted attempt to fix a problem in such a way that they didn't have to admit it ever existed.
And working in a different govt department here, I ended up building a custom CMS in a couple of months, which they had spent several million dollars and several years bouncing around in committees discussing without any actual result.
Posted: Jan 15th 2011 4:29AM Zeliath said
It all sounds good but what I don't understand is why this needs to be an mmo at all, it could just as easily be a fun single player game.
Also what concerns me more is at a time when we (UK citizens) are paying higher tax to get rid of the budget deficit, we have needless expenditure like this.
Also what concerns me more is at a time when we (UK citizens) are paying higher tax to get rid of the budget deficit, we have needless expenditure like this.
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