Lord of the Rings Online's future is so bright, it's wearing shades these days. At least, according to a new interview at TTH, where LotRO's Kate Paiz and Adam Mersky opened up about the success of the free-to-play conversion. Turbine has seen LotRO's profits triple since F2P along with a huge influx of new players, and that spells good news for the future of the game.
The duo turned its attention to the upcoming year for LotRO, which includes the Rise of Isengard expansion. While Paiz and Mersky didn't indicate whether there would be any new zones between now and then, they did confirm that the epic story would be continued, leading up to the confrontation between the rangers and Saruman's growing forces. Rise of Isengard will feature a push to the south with the Dunland and Gap of Isengard zones, whereas Isengard proper will pit players against the foul forces of the Tower of Orthanc.
Isengard isn't the only thing players have to look forward to in the next year -- a big cosmetic system revamp is planned along with non-combat pets. Hardcore players also have a new raid cluster to look forward to before Isengard's release. Other possibilities for the future? Cosmetic weapons, a Rohan expansion and the Battle of Helm's Deep are all on the table.
[Thanks A Casual Stroll to Mordor!]
Reader Comments (50)
Posted: Jan 6th 2011 12:36PM Harley Dude said
Blah I guess we'll be seeing more of this model in the near future now. /sadface
Posted: Jan 6th 2011 12:45PM SaintV said
Well 1x3 isn't exactly a success story. This is still the worst representation of any popular IP I have ever played. No wonder why it went f2p in the first place, lack of people which equates into lack of funds they expected.
Posted: Jan 6th 2011 12:58PM hami83 said
@SaintV Worst attempt at a troll, EVER.
Everyone knows LotRO was already successful before it went F2P and that DDOs success going F2P convinced them that it was a better business model.
If you hate the F2P model just say so, instead of making up such nonsense, it's perfectly valid to not like the F2P model.
Reply
Everyone knows LotRO was already successful before it went F2P and that DDOs success going F2P convinced them that it was a better business model.
If you hate the F2P model just say so, instead of making up such nonsense, it's perfectly valid to not like the F2P model.
Posted: Jan 6th 2011 1:10PM SaintV said
@hami83
Hate ? Ofcourse not but lets be honest. I played Lotro for awhile and before the f2p merge the areas were like a ghost town except for Bree which wasn't exactly exploding with people either. Sure, the first 2 years Lotro was out it was popular then everyone got bored of the boring world and boring combat.
Reply
Hate ? Ofcourse not but lets be honest. I played Lotro for awhile and before the f2p merge the areas were like a ghost town except for Bree which wasn't exactly exploding with people either. Sure, the first 2 years Lotro was out it was popular then everyone got bored of the boring world and boring combat.
Posted: Jan 6th 2011 6:05PM Vagrant Zero said
@SaintV Sign of the idiot, using the word WE in place of the word I.
Reply
Posted: Jan 6th 2011 11:45PM DancingCow said
@hami83
"Everyone knows LotRO was already successful before it went F2P"
Nonsense.
They predicted that just in the West they'd get 1 million subscribers and they invited 1 million players into the beta, meaning at launch they had server resources for 1 million players.
http://www.cesspit.net/drupal/node/1308
http://icrontic.com/forum/showthread.php?t=55497
If they always planned to have at least 1 million subscribers and spent accordingly in development, then 200k subscribers may have been a massive failure for them financially.
As a private company, Turbine never had to release figures by which real success could be measured - though now they're owned by WB we may start seeing them.
I have to agree with SanitV. Lord of the Rings is a HUGE IP - probably the biggest and most well known in the west. Movie ticket sales and book sales were impressive. LOTRO did not live up to those standards.
And to be honest, it's obvious why. Turbine have never fully understood the IP or their market. If you were around pre-launch when they acquired the rights you'd recall that they originally planned to launch with no spellcasting classes at all. They tried to tell us that magic users like Gandalf were rare. We had to point them to the numerous references to other spellcasters in the books.
Eventually they relented somewhat and introduced the Loremaster class. And seeing as how they later added the Runekeeper I think it's safe to say even they recognised that launching a fantasy MMO without a real mage class was a mistake.
And while I personally like the morale system - cos I see how it fits nicely with the books - it does come across as a 'soft' alternative to hit points. Add to this the 'soft' names for attack abilities (eg. Flurry of Words) and their 'soft' take on PvP and it's obvious why the game's appeal was limited.
Not that I hate the game. It was one of the few MMOs launched post WOW which was actually a polished product at launch. Ultimately (and I've been back several times to try it again, including a few months ago) it failed for me with combat being a mindless and repetitive clickfest - 1,2,2,3,1 etc. etc. - just not to my tastes.
Reply
"Everyone knows LotRO was already successful before it went F2P"
Nonsense.
They predicted that just in the West they'd get 1 million subscribers and they invited 1 million players into the beta, meaning at launch they had server resources for 1 million players.
http://www.cesspit.net/drupal/node/1308
http://icrontic.com/forum/showthread.php?t=55497
If they always planned to have at least 1 million subscribers and spent accordingly in development, then 200k subscribers may have been a massive failure for them financially.
As a private company, Turbine never had to release figures by which real success could be measured - though now they're owned by WB we may start seeing them.
I have to agree with SanitV. Lord of the Rings is a HUGE IP - probably the biggest and most well known in the west. Movie ticket sales and book sales were impressive. LOTRO did not live up to those standards.
And to be honest, it's obvious why. Turbine have never fully understood the IP or their market. If you were around pre-launch when they acquired the rights you'd recall that they originally planned to launch with no spellcasting classes at all. They tried to tell us that magic users like Gandalf were rare. We had to point them to the numerous references to other spellcasters in the books.
Eventually they relented somewhat and introduced the Loremaster class. And seeing as how they later added the Runekeeper I think it's safe to say even they recognised that launching a fantasy MMO without a real mage class was a mistake.
And while I personally like the morale system - cos I see how it fits nicely with the books - it does come across as a 'soft' alternative to hit points. Add to this the 'soft' names for attack abilities (eg. Flurry of Words) and their 'soft' take on PvP and it's obvious why the game's appeal was limited.
Not that I hate the game. It was one of the few MMOs launched post WOW which was actually a polished product at launch. Ultimately (and I've been back several times to try it again, including a few months ago) it failed for me with combat being a mindless and repetitive clickfest - 1,2,2,3,1 etc. etc. - just not to my tastes.
Posted: Jan 6th 2011 12:47PM Lobotomist said
Kudos Turbine.
Bets MMO company around. And Kudos to Freemium subscription mode !
Bets MMO company around. And Kudos to Freemium subscription mode !
Posted: Jan 6th 2011 12:54PM JohnD212 said
Congratz to them. It's a great game and really shows what a love for a license can bring. I was sad they had to go F2P but if it keeps the game alive AND makes even more money for them...I'm happy. Now if EQ2 and SOE would learn a thing or two we'd be good to go. I hate Sony.
Posted: Jan 6th 2011 1:11PM Arkanaloth said
@JohnD212
Sony's been playing follow the leader with Blizzard for a while now, don't think you'll see EQ2 go f2p until WoW does, and we all know how likely *that* is to happen...
Reply
Sony's been playing follow the leader with Blizzard for a while now, don't think you'll see EQ2 go f2p until WoW does, and we all know how likely *that* is to happen...
Posted: Jan 6th 2011 1:23PM JohnD212 said
@Arkanaloth
EQ2 is F2P but it's a really bad model they're using to do it. They created a F2P server that is identical to the paying one. You are nickled and dimed for literally everything and then if you decide to start to pay for a membership you can't ever transfer your character back to the regular server. They simply fractured their client base which ultimately destroys an MMO that relies so heavily on community.
Reply
EQ2 is F2P but it's a really bad model they're using to do it. They created a F2P server that is identical to the paying one. You are nickled and dimed for literally everything and then if you decide to start to pay for a membership you can't ever transfer your character back to the regular server. They simply fractured their client base which ultimately destroys an MMO that relies so heavily on community.
Posted: Jan 6th 2011 1:13PM Stormwaltz said
I do enjoy LotRO. While I don't like every change, if it keep the servers up and the devs employed, I can't complain too loudly.
Posted: Jan 6th 2011 1:15PM Aganazer said
Well now that Turbine has finished their F2P experiment, when are we going to hear about their next NEW game? The best MMOG developer in the business sure has been quite about what they are planning for the future.
Posted: Jan 6th 2011 1:24PM wondersmith said
Congratulations to Turbine, and many thanks for bringing the F2P business model into the limelight in the West!
Posted: Jan 6th 2011 1:31PM Lenn said
Good. More cash means more development. Hopefully they'll invest a bit more in new zones, rather than exclusive, store-only mounts.
And it's the Gap of Rohan, by the way. /pedantry off
And it's the Gap of Rohan, by the way. /pedantry off
Posted: Jan 6th 2011 1:33PM Tom in VA said
I am really glad LotRO is doing well. It deserves to, in my opinion.
As for me, I may go back to LotRO some day, but the major roadblock is Moria, an expansion and general region I found very dark, dreary, tedious, and completely not fun compared to the regions from 1 to 50. If Moria had been a single zone, like Lone Lands or something, it wouldn't be such a slog.
I imagine the post-Moria areas are pretty good (with real daylight!), but I just can't seem to get any of my several 50-something characters that far. : /
As for me, I may go back to LotRO some day, but the major roadblock is Moria, an expansion and general region I found very dark, dreary, tedious, and completely not fun compared to the regions from 1 to 50. If Moria had been a single zone, like Lone Lands or something, it wouldn't be such a slog.
I imagine the post-Moria areas are pretty good (with real daylight!), but I just can't seem to get any of my several 50-something characters that far. : /
Posted: Jan 6th 2011 1:45PM delphinius81 said
@Tom in VA
It's possible to minimize your time in Moria. If you do all of the level 47+ quests in Angmar, Eregion, and Forochel, there is enough stuff to get you to L53. You can then do a combination of Moria quests and skirmishes until 57. Once you hit 57, head to Lothlorien and do the quests there, while continuing with skirmishes. Once you hit 60, head to Mirkwood. Going from 60-63 is pretty fast the way Mirkwood quest hubs are situated. By 63/64, you can handle Enedwaith, the new zone. There are enough quests there to take you to 65. At that point, you can go back and do Moria content at leisure for rep/gear/deeds.
I do tend to stop leveling my alts once they hit Moria content though. So hard to get through the dark and dreary areas. But... they did certainly capture the feel of the place. Makes going back to lighted areas so much more fulfilling.
Reply
It's possible to minimize your time in Moria. If you do all of the level 47+ quests in Angmar, Eregion, and Forochel, there is enough stuff to get you to L53. You can then do a combination of Moria quests and skirmishes until 57. Once you hit 57, head to Lothlorien and do the quests there, while continuing with skirmishes. Once you hit 60, head to Mirkwood. Going from 60-63 is pretty fast the way Mirkwood quest hubs are situated. By 63/64, you can handle Enedwaith, the new zone. There are enough quests there to take you to 65. At that point, you can go back and do Moria content at leisure for rep/gear/deeds.
I do tend to stop leveling my alts once they hit Moria content though. So hard to get through the dark and dreary areas. But... they did certainly capture the feel of the place. Makes going back to lighted areas so much more fulfilling.
Posted: Jan 6th 2011 1:51PM Tristik said
~~
A few points:
- I don't know if it's because I played on a different server when I played after the F2P conversion or not, but the community in-game (attitudes in chat and such) plummeted after the conversion.
-The micro transactions, imo, weren't worth it. I paid the sub fee after 2 days or so into my F2P playing time.
-LOTRO is still one of the best MMORPG's on the market right now and, although I don't like the F2P model, I am VERY glad to see the company is doing well.
Keeping the option for F2P or monthly sub is the the absolutely best way to do it. You keep almost everyone happy.
~~
A few points:
- I don't know if it's because I played on a different server when I played after the F2P conversion or not, but the community in-game (attitudes in chat and such) plummeted after the conversion.
-The micro transactions, imo, weren't worth it. I paid the sub fee after 2 days or so into my F2P playing time.
-LOTRO is still one of the best MMORPG's on the market right now and, although I don't like the F2P model, I am VERY glad to see the company is doing well.
Keeping the option for F2P or monthly sub is the the absolutely best way to do it. You keep almost everyone happy.
~~
Posted: Jan 6th 2011 1:55PM Nerves said
More group content please. And soon. No new group content for over a year? Definitely a sore point among veteran players. I'm hearing march as the next instance cluster, and a little info about this would go a long way to keep people like myself logging in.
Posted: Jan 6th 2011 2:31PM foomchee said
Doesn't surprise me at all. Way to go Turbine on once again capitalizing on the massive amount of gamers who are willing to pay but do not want the commitment of a subscription, myself included. It's a great system that lets gamers pay and play the way they want.
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