According to Eurogamer, EA's CFO Eric Brown predicts that TOR will not only last over a decade, but will be profitable even if there are fewer than a million subscribers: "Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels. The key thing here is to really perfect the product. We're shooting for an extremely high quality game experience. We view this as a 10-year opportunity."
Brown previously admitted that TOR is the single largest project in the history of EA, and industry analysts have predicted that the title would need at least a million subscribers to break even.
EA puts faith in The Old Republic's lifespan and profits
Sci-fi, Interviews, MMO industry, Star Wars: The Old Republic
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With all the cries of doom and gloom against Star Wars: The Old Republic -- not to mention accusations of a wildly bloated production budget -- one may be led to believe that TOR will fail even before it sees the light of day. EA, on the other hand, is expressing a calm confidence in the game's potential longevity and financial success.
Reader Comments (30)
Posted: Dec 8th 2010 9:23AM DaBruuzer said
"Our assumptions for break-even and profitability are not seven-digit subscribers"
Comedy GOLD!
Comedy GOLD!
Posted: Dec 8th 2010 9:23AM SiML said
The Old Republic will live up to its potential when they release an expansion that expands space combat to what the majority of players wanted in the first place. Re: a 10-year lifespan?... Yeah, I can see that PROVIDED they listen to the fanbase on requested features. Theres plenty of other great MMOs out there if space combat stays on rails for the products lifespan.
Posted: Dec 8th 2010 12:18PM RogueJedi86 said
@SiML
If open-space combat is such a game breaker for the majority of players, then the majority of players can go play SWG where the space combat is awesome and open 3D space. The majority of players won't care about the controversial ground game changes since the majority of players only care about space combat anyways.
Right?
Reply
If open-space combat is such a game breaker for the majority of players, then the majority of players can go play SWG where the space combat is awesome and open 3D space. The majority of players won't care about the controversial ground game changes since the majority of players only care about space combat anyways.
Right?
Posted: Dec 8th 2010 1:19PM SiML said
@RogueJedi86
Oh I'm not saying TOR will fail because it doesn't have free-form space combat - I think it will do very well with its vanilla-standard release content.
What i'm saying is It won't live up to all the hype and image most starwars fans have of the perfect all-round starwars experience until it is slightly less of a themepark and has a better space experience add-on. Theres plenty of time for that, it could come in a couple of years from now.
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Oh I'm not saying TOR will fail because it doesn't have free-form space combat - I think it will do very well with its vanilla-standard release content.
What i'm saying is It won't live up to all the hype and image most starwars fans have of the perfect all-round starwars experience until it is slightly less of a themepark and has a better space experience add-on. Theres plenty of time for that, it could come in a couple of years from now.
Posted: Dec 8th 2010 9:28AM GeneralStobo said
No doubt in my mind that this will be profitable. Bioware has been so strong in their game development thus far both for this game (I know one of their developers) and others for this to "fail." The main they need at this point is polish.
That being said, we wont know until it come out if it will take a bite out of MMO market in a sizeable way.
That being said, we wont know until it come out if it will take a bite out of MMO market in a sizeable way.
Posted: Dec 8th 2010 9:31AM GeneralStobo said
The inclusion of space combat was insisted upon by LucasArts, not Bioware or EA. Thus it was included the way it was. It was never supposed to be a focus of the game and may very well never be.
If you're looking for a space combat game Black Prophecy will probably be the best bet at this point.
If you're looking for a space combat game Black Prophecy will probably be the best bet at this point.
Posted: Dec 8th 2010 9:42AM Arkanaloth said
@GeneralStobo
true, but I must agree that if they were to implement a more X-wing or Tie Fighter type space combat as opposed to the rail-shooter, it would sparkle the eye of more than a few people like myself that miss the days of space combat sims...
now, to their credit I did see the rail shooter vids and I must admit it's *VERY* well done, but even the best rail shooter is no match for a true space combat sim.
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true, but I must agree that if they were to implement a more X-wing or Tie Fighter type space combat as opposed to the rail-shooter, it would sparkle the eye of more than a few people like myself that miss the days of space combat sims...
now, to their credit I did see the rail shooter vids and I must admit it's *VERY* well done, but even the best rail shooter is no match for a true space combat sim.
Posted: Dec 8th 2010 9:48AM SiML said
@GeneralStobo
Yep, yet more interference from LucasArts re: game design... just like they cocked up Kotor II by insisting Bioware try to make the fall release (which is why it was offloaded to Obsidian).
While I agree with you that Space Combat was never the focus of TOR, I can tell you Galaxies is not gonna last another 10 years, so Bioware had better start trying to shoehorn more player-requested features into what will be the only serious StarWars MMO, and not be quite so precious about their beloved game design. At the end of the day a successful MMO does listen to and try to implement player-requested features.
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Yep, yet more interference from LucasArts re: game design... just like they cocked up Kotor II by insisting Bioware try to make the fall release (which is why it was offloaded to Obsidian).
While I agree with you that Space Combat was never the focus of TOR, I can tell you Galaxies is not gonna last another 10 years, so Bioware had better start trying to shoehorn more player-requested features into what will be the only serious StarWars MMO, and not be quite so precious about their beloved game design. At the end of the day a successful MMO does listen to and try to implement player-requested features.
Posted: Dec 8th 2010 10:03AM delphinius81 said
@Arkanaloth
The problem is properly meshing the game's priorities. Is it a character progression focused game or a space sim? They are two very different game genres, each requiring very different designs. The fidelity of flight physics you might need for space combat isn't needed for normal game world interactions. You would end up spending time developing two games instead of one.
The main thing is that TOR is not a space combat sim. It is focused on the characters of the Universe and their planetary conflicts. I think the on-rails approach lets them add some of that space combat flare without having to develop a completely separate game within the game.
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The problem is properly meshing the game's priorities. Is it a character progression focused game or a space sim? They are two very different game genres, each requiring very different designs. The fidelity of flight physics you might need for space combat isn't needed for normal game world interactions. You would end up spending time developing two games instead of one.
The main thing is that TOR is not a space combat sim. It is focused on the characters of the Universe and their planetary conflicts. I think the on-rails approach lets them add some of that space combat flare without having to develop a completely separate game within the game.
Posted: Dec 8th 2010 3:02PM Interitus said
@GeneralStobo
Lucasarts which also killed SWG with it's "Iconic" NGE classes. Some people say it died with the combat upgrade. But I don't think I actually saw anyone leave because of that. People weren't happy but it didn't kill the game.
Where as the NGE basically turned the game on it's head. That when everyone, including myself left. The difference between TOR's Iconic and SWG's iconic is that TOR was built from the ground up being told it had to be iconic. Whereas SWG had the rugged pulled form under them and told to make it iconic.
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Lucasarts which also killed SWG with it's "Iconic" NGE classes. Some people say it died with the combat upgrade. But I don't think I actually saw anyone leave because of that. People weren't happy but it didn't kill the game.
Where as the NGE basically turned the game on it's head. That when everyone, including myself left. The difference between TOR's Iconic and SWG's iconic is that TOR was built from the ground up being told it had to be iconic. Whereas SWG had the rugged pulled form under them and told to make it iconic.
Posted: Dec 8th 2010 9:43AM Screwie said
Well of course they don't need a million subscribers to turn a profit, if they're counting on ten years' worth of subscriptions instead...
Posted: Dec 8th 2010 9:57AM Greyhame said
I don't think it will do poorly, but I also haven't seen anything from Bioware that makes me want to play it.
Posted: Dec 8th 2010 10:04AM Salvatoris said
I agree with SiML here... The only way I see this game having the kind of longevity they are predicting, is for them to expand the space aspect to be much more robust that what has been shown so far. I don't doubt they can do it through an expansion. SWG launched without it's space-game, and it turned out to be one of the best parts of the game when added. In the very least, space combat needs to be cooperative, rather than a strictly solo experience.
Posted: Dec 8th 2010 10:19AM Channel84 said
can't help but realize they delay the product(maybe due to underwhelm reception in recent game show) and now assuring fans that 1 mil break even is not needed to be classified as success. I'd speculate ea is bracing for impact.
Posted: Dec 8th 2010 10:24AM HiGHPLAiNS said
I wonder if this is the nail in the coffin for SOE: SWG or the revitalization of the classic servers for SWG before NGE.
Whatever it may be, I sure hope SWToR is a success, I'm burned on fantasy games, but there really isn't much out there right now when it comes to a nice scifi mmo.
Whatever it may be, I sure hope SWToR is a success, I'm burned on fantasy games, but there really isn't much out there right now when it comes to a nice scifi mmo.
Posted: Dec 8th 2010 10:28AM Azev said
Another TOR thread full of complainers. All who will without question be playing at launch. Tell me something. If the CEO says they do not need 1 million subs then please enlighten me on how you are better informed on the financial information of TOR . Is it because you received some whacked out estimation on what the game will cost? Or was it your friends cousin dates this girl who once was a waitress for a guy who said he was working for EA.
Nothing released so far has even come close to showing it was of low quality. Bioware has never released a low quality product. What makes you think that there largest project will be any different.
Nothing released so far has even come close to showing it was of low quality. Bioware has never released a low quality product. What makes you think that there largest project will be any different.
Posted: Dec 8th 2010 3:35PM Interitus said
@Azev
Not everyone here are haters. It's just hard to accurately figure out the success of a game that we haven't even played yet. And to be honest, I don't really trust most CEOs.
And yes I do know three people who work at EA. None of them know the budget for the game, the closest any of them got was working on motion capture.
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Not everyone here are haters. It's just hard to accurately figure out the success of a game that we haven't even played yet. And to be honest, I don't really trust most CEOs.
And yes I do know three people who work at EA. None of them know the budget for the game, the closest any of them got was working on motion capture.
Posted: Dec 8th 2010 10:32AM BaronJuJu said
Start with a sound, solid foundation game and build it up from there and they should see well past a decade for their game. I see nothing wrong with tampering wild expectations, both good and bad, from their audience.
Posted: Dec 8th 2010 10:37AM Lateris said
This is a good PR move. They have needed to address this. Funny how CCP has a 50 year plan for Eve Online.










