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Reader Comments (28)

Posted: Sep 19th 2010 8:11AM Matix said

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Loyalty rewards are nice, but it's infinitely more important NOT to screw the game up and drive away people to begin with. I'm way more likely to stay if the game doesn't suck.

...

...having said all that, a cute pet in the mail is pretty sweet!

Posted: Sep 20th 2010 1:13AM Palebane said

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To me, loyalty rewards from a game company are just gimmicks if they are not actually playing the game with me and giving me a reason to be loyal to them as players. Loyalty, like respect, should be something people have to earn by what they say and how they act, not rewards for spending lots of time and money, in my opinion.
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Posted: Sep 19th 2010 8:30AM Dumac said

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Not at all. Well, if i like a game, it would be nice to get bonus stuff for just liking it, but i could not imagine staying subscribed to things like CoH just because of the rewards. They can make a happy player happier, but I don't think they work both ways and can't make an unhappy player happy.

Posted: Sep 19th 2010 8:35AM Revolting said

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Rather appropriately, Champions Online's 400 day mark arrives tomorrow, for any day one members.

http://www.champions-online.com/veteran_rewards

Membership rewards certainly aren't make or break for me, but I do appreciate them from the games that do acknowledge your loyalty, or more accurately, your continued payments and support. Extra costume options/pets/whatever are always a neat surprise, but they're never much to get really excited about. By their very nature, they tend not to be incredibly amazing for fear of alienating those who have not yet earned them.

So, yeah, a gift in the mail is always nice, but the availability of said gifts doesn't influence which games I do and don't buy into.

Posted: Sep 19th 2010 8:36AM Laephis said

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I really miss the vet rewards from UO and wish other games would copy it, but it would probably only work in a game that has a housing and/or a cosmetic wardrobe system.

Posted: Sep 19th 2010 9:13AM JanChel said

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It's a nice bonus but it's not a factor when choosing what games to play. What good is a loyalty program if the game itself is not fun?

I guess it doesn't really matter. On the other hand if you really wanted some vet rewards but it was still months or even years in coming, it could lead to some frustration. Which could possibly make some folks quit.

People's perception of the game could get worse and they'll start to think the game isn't good enough since they have to resort to these kinds of ploys to keep you subscribed. Hmm, maybe loyalty programs would be a bad idea depending on your game.

Posted: Sep 19th 2010 9:16AM (Unverified) said

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I would never stay subscribed to a game that I wasn't playing and enjoying, regardless of any loyalty program.

So while a program like that would bring a smile to my face if I was playing the game anyway, it would never contribute to my decision at to which game to subscribe to.

Posted: Sep 19th 2010 8:30PM Suplyndmnd said

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So far, (5 comments in) everyone seems to have nailed my view. Loyalty rewards i've gotten in the past will weigh on my decision to continue a game after a while (This can be bad too if the reward was crap or game breaking) but no reward will keep me if the game sucks.

A veteran reward will keep my attention for longer then no reward will but it won't make me get a game. What does piss me off though are games that give bonuses to the NEW people coming to the game and completely ignoring the ones who have been loyal for years until people complain (Looking at you FFXI. 5 years and only the last couple did we get a bone in way of anni bands).

Guild Wars, to me, has a great reward program in way of minipets. Nothing game breaking, completely a "status" symbol, but a lot of fun to collect. *holds up Miniature Pig* Who's a cute little piggy wiggy. YOU are... that's right... YOU are... baaa baah bboo boo.... uh... sorry.

Posted: Sep 19th 2010 9:42AM (Unverified) said

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I like ArenaNet's approach in Guild Wars :) the only "loyalty program" are birthsday gifts, which you receive for every character that hits 1 year, 2 years etc. Birthsday gifts have pets inside, which vary from very common to very rare. All pets are non-combat though, "vanity" only

Posted: Sep 19th 2010 9:52AM Joshua Przygocki said

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It was fun getting stuff in my /claim window in EQ2, but that didn't keep me playing the game when I started getting sick of SOEs lack of care for server hardware or the people playing the game...

Posted: Sep 19th 2010 10:13AM kooda said

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I like them to be there if the game isn't very popular, but i can see why WoW doesn't do it (huge playerbase people would whine)

Posted: Sep 19th 2010 10:19AM Budukahn said

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I think I saw some veteran rewards in Star Wars Galaxies I really liked the idea of. Of course, I'd have to have subbed to the game for far more months, even years, than I already had to get them.

It's nice to have them ofcourse, but in all honesty it's a matter of money that leaves me to unsub from a game - even in wealthier times I don't want to keep a subscription to a game I'm totally not playing open, it's simply too much. Addressing that concern, for example by offering lower subscriptions or package deals with other games to veterans, might be more palatable.

Posted: Sep 19th 2010 10:20AM (Unverified) said

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When I played EQ2, I liked the titles that were granted to veteran members. It bestowed a little bit of seniority on those of who had been there since the beginning.

However, I no longer play EQ2. So I guess it wasn't enough to keep me there.

Posted: Sep 19th 2010 10:36AM Minofan said

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I'd rather have such content just be introduced in to the game for everyone (e.g. as ultra-rare drops), but I'll take loyalty content over no new content at all. ^_^

Posted: Sep 19th 2010 12:26PM Darkdust said

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Oh, yeah, SWG had these. Unfortunately, not only did they start to cause imbalances over time, this is the game that probably most exemplifies "way to miss the point" re: player loyalty.

Posted: Sep 19th 2010 12:37PM jimr9999us said

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I'm loyal to my wife...games? Seriously? So no, not important at all.

Posted: Sep 19th 2010 1:35PM jpo said

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Not at all...as most here seem to feel.

But....it's amazing how many people cry in gaming forums when they don't get free fluff items so they can show off to others that they've been in the game longer than anyone else.

Simply....amazing.

Posted: Sep 19th 2010 1:43PM Carefulwiththatpoptart said

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Amazing indeed. I'm surprised no one has commented "I should get cut a weekly check for playing." Cheap bastards.

Posted: Sep 19th 2010 1:43PM Ryukan said

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Loyalty programs really don't affect my view on a game or how long I stay with it. For the most part I see a lot of loyalty programs amount to nothing more than a bunch of fluff. They are a nice extra bonus for those who stick with a game long term, but loyalty program or no loyatly program, I wouldn't really notice much of a difference.

Posted: Sep 19th 2010 4:04PM Averice said

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Not at all honestly. After playing 5 years of WoW and I just now realized after reading this article that a few of the mini cosmetic pets I've gotten over the years are probably loyalty rewards... IDK, just haven't noticed them much.

If the game is good I shouldn't need perks to keep my subscription running. But it can be nice to get a cute pet in the mail randomly. Even Aion's initial offerings felt fine since it was such a limited amount of items that could only be obtained really through the loyalty system but that didn't impact gameplay much. It truly has no bearing on if I continue to play a game or not. If it did... well... I'd have a Violet Proto-drake by now... sigh want one so bad. Oh snap! That's a loyalty reward too! Damn Blizz is hiding those things all over the place.

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