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Reader Comments (22)

Posted: Jul 31st 2010 8:12PM (Unverified) said

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The creators. Hah. I know one who's losing a week's worth and may lose his sims because the Lindens won't listen to reason in the strangest DMCA faux-violation I know of this week. And with the chance he'll not even get the money being spent on his stuff while he's gone, it just gets worse. If the Lindens want the residents to believe they give a damn, they'll step up the front end customer service instead of giving people like my friend the runaround.

Posted: Aug 1st 2010 1:11AM (Unverified) said

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"Our plans – and in the case of the viewer – our source code, will always be visible to you as we are working on the product."

This statement seemed to me to part of a larger commitment to open source developers to make them more involved in viewer development. But this came with a caveat.

"You will see more notices from product teams. We will invite open source community and user community to assist us in production of the viewer. We will bring community development resources into a short iteration loop... that will affect main line viewer"

"On the open source side, we will focus on focusing on things we need done in production viewer."

First, I'm just plain skeptical about this. LL has of course always allowed open source contributions, but they seem to very rarely actually *accept* these for inclusion in the official viewer. They don't tend to communicate to outside devs just what they're doing so we wind up with rejections that boil down to, "We can't tell you why or exactly what we're up to, but your patch conflicts with our internal development plans." And then priorities change in the lab, resources get reallocated, and LL's own solution never appears. Meanwhile, a perfectly good patch sits forlornly in a JIRA.

Now, if they follow through on plans to have internal and external devs actually working on the same branch of code, this might change. We'll see, I 'spose. This will let external devs obtain a better understanding of what LL is working on, but doesn't preclude the possibility of LL refusing contributions.

Second, and I guess still related to the first point, actually, is that Phil wants external devs to be "focusing on things we need done in production viewer." Which means LL might still refuse lots of useful things that LL may regard as non-essential, but which users really want. I betcha someone at some point decides to put submit code for a really nice, non-hacky client side AO. Will love to see how that (or something similar) plays out.

Posted: Aug 1st 2010 1:18AM (Unverified) said

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Cap'n, reality/rhetoric divergence is at 70% and rising! The baloney sensor readings are clear off the charts! It's shifted into hyperbole-space, Cap'n!

Posted: Aug 1st 2010 2:26AM (Unverified) said

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"In the coming weeks, Linden Lab is planning to change registration, and possibly completely do away with the welcome/tutorial areas, instead bringing people directly to the locations, events, and content that have drawn them into registering for Second Life."

This means the Residents burden the Marketing Mix obligation towards attracting and acquiring Out-World Newbies, and establishing outreach to the mass market...

http://en.wikipedia.org/wiki/Marketing_mix

Out-World Newbie Questions
http://www.facebook.com/photo.php?pid=4237776&l=14a5e3280a&id=622664200

Posted: Aug 1st 2010 2:28AM (Unverified) said

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Thus, the implementation of business-as-usual IT Service Management approaches... a mere domestic and belly-button in-world focus is obsolete...

http://en.wikipedia.org/wiki/IT_service_management

Immersive World Newbie Help Desk
http://www.facebook.com/group.php?gid=135151653044

So every virtual business plan must extend its marketing system boundary lines to include an out-world (and consequently a mixed reality) approach, thus making the Out-World Newbie (with his problems, needs, requirements, and preferences etc.) the "target client" of any endeavour.

Posted: Aug 1st 2010 2:30AM (Unverified) said

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For virtual educators and training firms, this means...

Virtual Education Marketing
http://www.scribd.com/doc/33731815/Virtual-Education-Marketing

Education Marketing Group in Facebook
http://www.facebook.com/group.php?gid=18440994568

Thus, this all above also makes Facebook the present choice media for viral outreach at the moment...

All in all, these approaches are consistent with the implementation of the Virtual Quality Management principles Sustainability and Continuous Improvement (and Kaizen).

3D Immersive & Virtual Learning Quality
http://www.facebook.com/group.php?gid=130497054636

Posted: Aug 1st 2010 4:15AM Dblade said

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Maybe if they stopped focusing on content creators so much and gave normal users a reason to go there like the other twenty or so succesful virtual worlds on the net they might have better luck. I don't see you writing columns about why Habbo or IMVU need to go back to basics.

Posted: Aug 1st 2010 3:55AM (Unverified) said

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"Rosedale says that the company has "lost the lead", but it isn't clear who or what it might have been lost to, though it is implied that it is a matter of a lead in technology. It's critical, Rosedale says, to vastly shorten release-cycles and incorporate community-feedback, a process which he indicates will start next year, after the attack on lag and crashes."

If you read the Thinkbalm study, which btw was sponsored by LL, it becomes very clear why SL has lost the lead. Thinkbalm compared 19 virtual world vendors using the use case approach:

http://www.scribd.com/ThinkBalm-Decision-Making-Guide-Jan-19-2010-FINAL/d/25899407

These competitors have meanwhile excelled further by focusing on the use case method...

http://www.venuegen.com/
http://www.redlightcenter.com/

Posted: Aug 1st 2010 4:21AM Joystiq Login Bugs SUCK said

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[Rosedale says that the company has "lost the lead"]

Too late you didn't understand that before you hired Mark Kingdon. Whislt the brilliant land price reductions of 2008 could have made SL a living world the subsequent "Jack" up of prices totally screwed over too many people.

Philip... you failed. Epicly. By hiring Mark, Katt and all the other Jerk Lindens.

Right now there are so many better options out there, places like Meta7 which have whole sims for 1/4 the price of the old Linden model and which frankly, work even better.

Too late Philip, way to late. There is no way you can ever breathe life into that dead horse called Second Life again. Linden Lab has titally let the opensim based worlds leave them in the dust.

Posted: Aug 1st 2010 9:17PM (Unverified) said

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"Too late you didn't understand that before you hired Mark Kingdon"

SL needs a change manager, and not a legacy manager. To my knowledge, Mark Kingdon is such a change manager.

If you want to put further jobs at peril keep calling for legacy ways. Competitors have demonstrated how using the use case approach and how viral outreach to the mass market is acheived by using Facebook, so there is deductively no base for legacy ways.

Posted: Aug 2nd 2010 1:10AM (Unverified) said

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Back to the basics of quality, industrial, economical and sustainable ways, not back to job-losing legacy ways, is the meaning of the article title...

Posted: Aug 2nd 2010 1:54AM (Unverified) said

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Not necessarily. Linden Lab describe themselves as going "back to basics" - it's one of their new mottos. Quite what that means, though, is open to interpretation.
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Posted: Aug 2nd 2010 6:46PM (Unverified) said

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Thanks for the thoughtful writeup, Tateru. Regarding what I meant by 'Fun' (which I agree with you is least clear as piece of directional guidance):

I meant the the Second Life user interface should be 'Fun' in the way that using an IPhone is 'Fun'... Doing basic things is enjoyable, encourages a flow state, and doesn't get in the way of the world (which I guess would be actions/apps in the case of an iphone).

We can do that if we put our minds to it as designers. Obviously as many folks have pointed out, I would strongly agree that right now simple lag conditions are probably the largest blocker to any sort of 'fun', at least for many users and typical cases of use.

Posted: Aug 2nd 2010 9:11PM (Unverified) said

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I do hope viewer 2.0 gets a review & rebuild when it comes to the UI. For us builders/scripters the new viewer windows ate up too much 3D window space. On the other hand, needed functions (chat window, mini-map) were difficult for new users to figure out and probably needed permanent dedicated - but efficient - space allotments. I do like the side tabs and some other things... if the layering can be fixed.

Beyond the viewer UI, it would be nice to see the re-establishment of community (anyone remember when the blog was posted on the viewer splash screen?) At its best SL was a place where new users felt they were entering a brave new world. The new user experience these days just doesn't have the "fun" interactive feel it had when the platform was young.

Posted: Aug 4th 2010 3:53AM (Unverified) said

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I am surprised that no one has said anything in these discussions about branding.

I don't know how it is in the USA, but here in my country the "Second Life" brand is taboo. I might as well tell people I am entering "Pustulent Bile Virtual World" or "Leper Life". Just mentioning SL is guaranteed to make people think you are insane, a freak, or a pervert. Probably all three.

imho, SL needs a name change...

Posted: Aug 4th 2010 4:36AM (Unverified) said

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It's much the same where I am, Sarg. It's not a name you bring up in conversation unless you want people to look at you like you crawled out from under a rock.
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Posted: Aug 4th 2010 6:27AM (Unverified) said

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fast, fun, easy -- like getting free drinks and losing money in a casino? SL is the house and wants to take money off players as fast and easy as possible while giving them the pretense they are having fun. Where is the value add to the users? Content creators cannot justify making quality stuff when "land" is so expensive and there are no new uses coming in buying stuff.

Rosedale said he wanted to make the world's biggest lego set -- he should finish that vision and opensource everything. At least he will go out swinging and not with a whimper.

Posted: Aug 9th 2010 12:35AM (Unverified) said

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"Fast, Fun, Easy" ?
"Getting back to the basics"?

I would love to have a bit of whatever he is smoking.

I watched the whole video and didn't hear a thing that related to what they should be doing. Obviously they still don't get it, nor do have they heard what SL users have been saying since 2004. There is certainly no sense in spilling out what we've wrote for years in the blogs at this point.. as far as I see it, it's a dead horse.

I loved the response he gave about open source. Awe.. I guess he loves and wants to open his heart to open source again being he fired all his staff including Qarl Linden (creator of the mesh he discusses).

He has the gall to sit in this virtual meeting, talk about mesh, and within a week fire the person who lead a broad array of whom helped move the technical aspects of SL forward. I think he knows it's doomed, and I think he sees it.... finally.

Sell the company, change the name, and move on.

Posted: Aug 10th 2010 12:36AM (Unverified) said

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Seems we are all on the back to the basics kick. And so, I present to you:

http://thebotzone.net/2010/08/09/before-second-life-there-were-lemmings/

Enjoy.

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