, makers of the successful browser-based MMORPG Runescape
, went through a who's who listing of game publishers before ultimately deciding to fly solo and self-publish their free-to-play fantasy title. Company CEO Mark Gerhard minced few words when speaking about the trials and tribulations of securing a publishing deal during a talk at this week's Develop Conference.
"We went to publishers like Activision and EA and said we've got an awesome browser game, and they said **** off. We went back and said we've got a million users and they said bull****. The necessity forced us to become a publisher
," Gerhard said.
was able to parlay their success into an investment deal with Sony
, and is also releasing multiple additional titles including War of Legends
, an iPhone game called Bouncedown
, and numerous casual titles via the FunOrb
gaming portal. Check out the original article at Game Politics
for more details.