While details on the new scam aren't clear, it's a safe bet that it has to do with exploiting a similar URL, as SOE explicitly states the legitimate login URL (http://auth.station.sony.com) in its press release.
With the explosion in online gaming popularity across diverse cross-sections of the general public in recent years, it's no surprise that account hacking is also on the rise, as gamers are no longer the tech-savvy demographic they once were. If you do suspect that your EQII or Station account has been compromised, you can email or chat live with SOE customer support.
