SOE offers EQII guild name changes for $55

Nothing SOE does surprises me anymore. Rats off to ya!

Blimey, thats a bit steep. No matter what excuse they give.

Guilds in lotro don't have 90 levels of features. Sure they have a few measly treats but EQ2 has far more... so changing a guild is a bigger deal. You gotta level the guild up and it's a lot harder than just having a guild sit around for days on end to rank up.

I don't see the problem with the price. I do have a problem with a subscription MMO charging for stuff like this though. EQ1/2 both need to go f2p and stop trying to be a subscription mmo with all the trappings of a f2p.

FFS if you are charging a sub and have a cash shop don't make your prices ten times worse than a f2p mmo. I'm starting to despair for the future of the genre here.

ouch.. 55 bones kinda hurts.

Coming soon! $100 for the exciting and iconic feature to be able to login!

I'm always amazed at the poor spelling of guild names on MMOs. I mean, really? You couldn't take 3 seconds to google the name to make sure it was spelled correctly? And now you're stuck with it for life. Oh scratch that. Now you can fix your stupid mistake for $55.

I don't care how many features a guild has, it's just a freakin name. This price is straight up ridiculous.

At this rate I'm seriously considering not buying DCUO just because SoE is clearly gonna fill that game with gigantic cash shop items too.

I will never ever play an SOE title again....they have zero compassion for their subscribers. The marketplace is a rip off....I wanted to transfer a toon from one account I had that was inactive to one that was very active. I paid the for the transfer token...tried to use the token as instructed...then when they asked for payment history info on the inactive account wouldnt move the toon. I lost all of my payment hsitory/banking history/hard copies for all of my previous transactions in a house fire. then they wouldnt refund the token on top of it. I asked for somekind of hint as to which bank it was to give me help to search and call...nothing..nada..zilch....they can all shoot themselves for all I care

I don't even buy the deterrent argument. Do people really believe that?

LotRO doesn't seem to be having problems with wild packs of guilds changing their names every five minutes to avoid being blacklisted by their peers. Come on. All the people in those guilds would have to change their names too, for that to actually work. Most maxed guilds aren't the griefing type anyway. And most griefer guilds wouldn't dream of changing their name -- I've never known a griefer guild that wasn't insanely proud of its antics and the hatred inspired by their brand-name.

This is just a grab for cash. See through it.

Does that get you a premium guild name, adorned with genuine Schwartz crystals and a separate compartment to hold your lipstick?

Offering an option to change the guild name is *very* important in EQ2 but the cost seems out-of-line. $25 seems more reasonable, to me, and easily covers the actual labor costs involved. Changing your character's surname is FREE, however, (with a petition; which itself costs SOE money to process) and it is probably the same amount of work so I have to wonder why there is a cost at all.

If the intent was to prevent frivolous name changes just restrict it to once a year -- do not use money as a deterrent to this behavior.