| Mail |

You might also like: WoW Insider, Joystiq, and more

More Sites You Might Like

World of Tanks trailer roasts EVE

by Jef Reahard on Jul 1st 2010 4:00PM

Real-Life, Trailers, Video, New Titles, News Items, World of Tanks

Game developers who can laugh at themselves are a lot of fun, but game developers who laugh at other games are a veritable barrel of monkeys. Enter Wargaming.net, the team behind the upcoming World of Tanks MMO. Their newest trailer, simply titled World of Tanks Teaser #3, spends the majority of its minute-and-a-half running time taking pot-shots at CCP's EVE Online.

The trailer, sporting a decidely tongue-in-cheek style, shows the months of work ostensibly necessary to upgrade your EVE-like spaceship, all of which goes to pot in seconds as it enters combat for the first time.

While unorthodox game marketing campaigns are nothing new (remember Global Agenda's No Elves?), it is rare to see a firm directly reference a competitor. Check out the new World of Tanks teaser after the cut or on YouTube.

Source

Tags: ccp, CCP-Games, eve, eve-online, global-agenda, no-elves, teaser, trailer, wargaming.net, world-of-tanks

Reader Comments (58)

I would not have thought that they share a target audience past they are both MMO's. Seems kind of random to me.

Agreed. I play EVE(disclaimer: I am not raging), and I just can't see the crossover audience. Frankly, I wouldn't have connected the ad with EVE without Massively pointing it out.

Mocking certain aspects of other games is fine, but I think when you're clearly mocking a specific game it's just a bit unprofessional (Just my opinion).

problem is if Tanks falls short they will have opened themselves up to ridicule. not that i care for EvE the game but i think criticism is better done by review and commentary sites, and developers should focus on making a good game.

just hope it doesn't turn out to be a daikatana situation. lol.

If tank falls short, they open themselves to ridicule regardless of whether they made fun of other games on the way there or not. Heck, even if it succeeds they are open to ridicule. Look at most other MMO player's attitude towards WoW, and WoW is the polar opposite of 'falling short'.

But Eve is actually about your character's skills that take forever to build up, not your totally replaceable space ship. I really dislike this "insult" advertising to begin with (talk about your own merits, don't try to insult someone else, what are you, my Dad?) - but beyond that Eve is about your character's skills. Everything else can be replaced. Why insult one of the few different games out there? Thanks World of Tanks, but no Tanks :P I have no interest in even checking out games that use insult advertising to be honest.

I have to admit, I don't really get it. Is there a potentially large crossover audience between EVE and WoT? Is it saying that WoT is more arcade-like in its player progression? (I don't say that as a negative; I simply mean that it's less concerned with the minutia that make up EVE's gameplay). What exactly is the trailer advertising?

The trailer is meant to invoke nerd rage and hence publicity. I'd say it's working.

I think the joke would have been better had they just shown the end part with the uninteresting ship fighting and the tank blowing one of them up from the planet below.

This reminds me of those bad company 2 PSA trailers. I think it's a bad practice to outright insult your competitor rather than really showing what you bring to the table. (see: mac commercials)

You don't see games like Guild Wars 2 and FFXIV making trailers talking about how boring WoW is.

i do find the mac commercials funny. lol.

but i also laugh a people that spend the extra money to get the same intel/nvidia hardware with a mac brand name.

...Or you can make a hackintosh, even though it doesn't really take "hacking skillz" anymore. ;)

I thought it was sorta cute and funny, but... I don't see the need for competition between the two? They're MMOs, PvP based, take part in vehicles instead of actual characters... But the gameplay doesn't sound similar at all. If anything, this might give Global Agenda more competition.

I played EvE for a while and it just REALLY is not for me but if your best advertisement dollars are being spent on insulting other games more than showcasing yours, you're going to fail and i'll hope you do. Don't care for EvE and as much as i want to like it, i just think it's beyond me, but I won't be playing WoT if all they have is insults.

It is war in all fairness.

I liked it because I was on the fence about both games before, after this majority EVE trailer I'm going to give eve a go. Tank you Wargaming.net.

not gonna top Eve that's fo sho

I found this hilarious as hell, and a good shot. Stop being so uptight, and just laugh a bit.

Ya I'd have to say the fact the eve ship got destroyed by a tank on the ground clinched this ad for me. I don't see any harm done. With the lack of intuitive big market games out there I find it good that devs know there are things that gamers will not tolerate by the masses.

| 1 | 2 | 3 | Most Recent | Next 20 Comments

World of Tanks trailer roasts EVE

Reader Comments (58)

Posted: Jul 1st 2010 4:15PM Firebreak said

Posted: Jul 1st 2010 6:23PM BelShamharoth said

Posted: Jul 1st 2010 4:16PM Super Nerd said

Posted: Jul 1st 2010 4:23PM karnisov said

Posted: Jul 1st 2010 4:24PM karnisov said

Posted: Jul 2nd 2010 3:11AM Addfwyn said

Posted: Jul 1st 2010 4:28PM MewmewGrrl said

Posted: Jul 1st 2010 4:37PM DeadlyAccurate said

Posted: Jul 1st 2010 4:42PM Duulin said

Posted: Jul 1st 2010 4:41PM Damn Dirty Ape said

Posted: Jul 1st 2010 4:45PM Egobrane said

Posted: Jul 1st 2010 5:01PM karnisov said

Posted: Jul 2nd 2010 9:49AM (Unverified) said

Posted: Jul 1st 2010 4:46PM Nef said

Posted: Jul 1st 2010 4:46PM Suplyndmnd said

Posted: Jul 1st 2010 4:53PM dudes said

Posted: Jul 1st 2010 4:57PM (Unverified) said

Posted: Jul 1st 2010 4:59PM Mode7James said

Posted: Jul 1st 2010 5:02PM Theeinferno said

Posted: Jul 1st 2010 5:19PM (Unverified) said

Info

Description

MSRP

Release Date

Genre

Developer

Publisher

Rating

Breaking News

Trion hit with another round of layoffs [Updated]

Featured Stories

Tattered Notebook: A guide to EQII's Moonlight Enchantments (with new stuff!)

The Mog Log: Final Fantasy XIV beta phase 1 and 2 - FATEs and dungeons

Wings Over Atreia: Shugo Kingdom returns to Aion

Engadget

Joystiq

WoW

TUAW