The free-to-play model is increasingly popular in the MMO industry, and the powers that be at Nexon
say there's a good reason for that -- in their case, at any rate.
The free-to-play publisher has announced its revenues for last year, and it was very good news: "...worldwide revenues increased 56 percent last year, growing from 450.8 billion won
[359.7 million USD] in 2008, to 703.6 billion won
[561.4 million USD] in 2009. Additionally, Nexon America posted a 31 percent increase in revenues in 2009, as for the first time, non-Korean contributions accounted for the majority of Nexon's global revenue."
Nexon's CEO, Daniel Kim, says that their handling of the free-to-play model as applied to "very outstanding games" is responsible for their success: "Here at home, we have been able to fend off the tough times and continue growing our revenues while adding more and more players to our games. Going forward, Vindictus
, Dragon Nest and Dungeon Fighter Online represent the next generation of free to play games that should appeal directly to gamers in North America."