World of Warcraft
has been stagnating for the past few years, even though it doesn't seem like such a word could be applied to a game with 11.5 million subscribers. While the number is certainly impressive, it's stayed the same since 2008 -- something that no developer likes to see.
's EVP of Product Development, says he anticipates that changing very soon for several reasons. Eighteen-month-old expansion Wrath of the Lich King
is not yet released in China, but when it is Blizzard expects to see good things: "...once we get that approval and launch
Wrath in China then I think we will see growth.
is on the way later this year as well, and Pearce says that it will probably bring "win-back" from former players.
Add that to the upcoming announcement of a new Blizzard MMO on the horizon, and the developers have high hopes for the future. You can check out the rest of what Pearce had to say over at vg247